Brooks Running Now the Official Shoe of runDisney Events

Brooks Running, a leading American sports equipment company known for its high-performance sneakers and apparel, has entered into a new sponsorship agreement with runDisney. This partnership is significant within the running industry, combining Brooks’ market-leading position in performance footwear with runDisney’s popular race events.

“The energy that running unlocks is powerful, and there’s no better illustration of that than the energy you experience at a runDisney race,” said Melanie Allen, SVP and Chief Marketing Officer at Brooks Running. “We are very proud to work with runDisney and can’t wait to create more magic together for runners everywhere.”

In 2025, Brooks will supply running shoes and official race shirts at these events. Additionally, Brooks will offer shoes and provide official race shirts at runDisney race weekends starting with an upcoming 2025 runDisney race. At the same time, Brooks will create Disney-themed running shoes featuring popular Disney characters. And in 2026, Brooks will design Brooks jackets for Club runDisney members.

“This collaboration allows runners to marry their passion for the Disney brand with the creativity, technology, and running industry expertise with Brooks,” said runDisney Vice President Adam Ball. “We are already busy brainstorming on the many ways we can continue to elevate the Disney running experience for the thousands of recreational and dedicated runners who participate in our runDisney events every year.”

Aligning with Disney, Brooks taps into a vast and diverse audience, potentially increasing its market share beyond the current 21% in the U.S. adult performance running footwear market. The creation of Disney-themed shoes also aligns with consumer preferences for personalized and themed merchandise, which can drive higher engagement and sales.

For more information about runDisney, visit www.rundisney.com. For more information about Brooks Running, visit www.brooksrunning.com.