Washington Capitals Name Coupang as Jersey Partner Expanding American Business Worldwide

The NHL team’s 2025-26 home jersey will feature Coupang’s logo as both partners underscore digital exports and support for businesses of every size.

The Washington Capitals are kicking off the new NHL season with a notable addition to their iconic home and third jerseys: Coupang, an American technology powerhouse, will debut its wordmark and rocket logo on the upper right chest starting with preseason action at Capital One Arena. The multi-year partnership joins sports excellence with global business innovation, giving Coupang visibility as the Capitals aim for further milestones—including captain Alex Ovechkin’s historic run toward 900 career goals.

The Patch with a Purpose

Coupang isn’t just a prominent tech brand—it drives U.S. exports worldwide, supporting millions of customers in over 190 countries and territories. Offering a broad array of products from American companies—including fresh groceries, electronics, and home goods—Coupang’s advanced fulfillment and logistics ensure 99% of items are delivered within a day, even allowing midnight orders for next-morning delivery in select overseas markets.

By featuring Coupang on Capitals jerseys, the partnership sends a clear message: Monumental Sports & Entertainment (MSE) and Coupang are committed to amplifying U.S. brands and companies on the global stage, empowering small businesses and major manufacturers alike.

Teaming Up for Business and Sports Success

During a momentous year for the Capitals—marked by international attention for a stellar season and Ovechkin’s pursuit of all-time NHL scoring records—the team readies for more in 2025-26. Coupang’s jersey presence aims to boost brand awareness while promoting economic bridges for American entrepreneurs and established players alike.

Jim Van Stone, President of Business Operations and Chief Commercial Officer at Monumental Sports & Entertainment, said, “We’re proud to welcome Coupang as our home jersey patch partner, particularly as a U.S.-based company that helps American businesses, small, medium and large, succeed in global markets. Coupang is a proven ally for businesses across America, giving them the tools and reach to grow their sales and thrive by selling their goods to new customers in international markets. The patch reflects our shared commitment to businesses of all sizes, and we look forward to Coupang’s debut on home ice at Capital One Arena this fall.”

Beyond the Ice (Expanding Brand Engagement)

The deal stretches beyond jerseys—Coupang will gain strong brand visibility through additional signage and advertising across MSE’s sports assets, including the Capitals, Wizards, and Mystics. It also becomes the presenting sponsor for key social and media initiatives: “Politics Aside” on Monumental Sports Network and Capitals Mic’d Up, deepening ties with fans and global audiences.

HL Rogers, Chief Administrative Officer and General Counsel of Coupang, added, “Coupang looks forward to building upon our partnership with Monumental Sports & Entertainment. This initiative just makes sense. Both the Capitals and Coupang operate with speed and leverage technology to deliver world-class experiences for customers. By teaming up, we can deepen our efforts to accelerate economic growth at home by going digital and winning abroad through stronger sales and exports.”

Looking Forward (Speed, Technology, and Shared Vision)

As the Capitals step onto home ice this fall bearing Coupang’s distinctive emblem, both partners signal a united vision: combine the speed and innovation of top-tier hockey with digital business prowess, accelerating economic growth for the U.S. in global markets.

With Ovechkin leading on-ice achievements and Coupang driving U.S. exports globally, the partnership is poised to make a lasting impact for fans, businesses, and the future of American enterprise.