Casa Loewe Ginza Proves Experiential Luxury is Winning in Tokyo

CASA LOEWE Ginza marks a major new chapter for LOEWE in Japan, positioned as the house’s second-largest store globally and a flagship expression of its fusion of craft, fashion, and design.​

A new flagship in Ginza

Located at 5-8-15 Ginza, Chuo-ku, Tokyo, CASA LOEWE Ginza anchors the brand in one of Tokyo’s most prestigious luxury districts. The space is conceived as a “home” for the brand, where ready-to-wear, leather goods, and accessories share the floor with art and craft objects.​

The store is described as LOEWE’s second-largest store globally, underlining how important the Japanese market has become for the Spanish luxury house. This scale allows the brand to present an immersive narrative rather than a standard retail layout.​

Spanish heritage through Japanese design

The architecture reinterprets LOEWE’s Spanish heritage through a Japanese design lens, using an earthy green palette and handcrafted materials to connect both cultures. The building is articulated with shifting textures of handcrafted ceramic tiles, emphasizing tactility and the brand’s long-standing focus on artisanal craft.​

These ceramic tiles clad the facade and echo Ginza’s origins as a marshland during the Edo period, tying the store directly to local history and landscape. The result is a contemporary exterior that still feels rooted in the neighborhood’s past.​

An interior shaped by art and craft

Inside, CASA LOEWE Ginza hosts a complete offering of men’s and women’s collections, presented as part of an intimate, gallery-like environment. Ready-to-wear sits alongside signature leather bags, shoes, and accessories, reinforcing LOEWE’s identity as a full lifestyle house.​

The store is also a home for the LOEWE Art Collection, with artworks and craft pieces displayed in dialogue with the fashion collections to blur the lines between retail, gallery, and domestic space. This curated approach encourages visitors to move slowly, discover details, and experience the brand’s world beyond product alone.​

What CASA LOEWE Ginza signals for Loewe

By investing in such a large, concept-driven space in Ginza, LOEWE signals long-term confidence in the Japanese luxury consumer and in experiential retail. The store becomes both a commercial hub and a cultural statement about how fashion, craft, and art can coexist in a single environment.​

For visitors to Tokyo, CASA LOEWE Ginza is positioned as a destination, not just a store, offering a full immersion into the house’s materiality, color sensibility, and commitment to craftsmanship. It also strengthens the brand’s global network of CASA flagships, each tailored to its city while keeping a consistent focus on art and design.​