The British Outdoor Brand Monterrain Just Launched Its First Ever Trainer in Two Silhouettes
Monterrain, the British outdoor performance apparel brand, entered the footwear market on April 9, 2026, launching its first…
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Lauren Betts Is the Latest WNBA Star to Join Reebok Following Angel Reese’s Signature Shoe Success
Reebok announced on April 16, 2026, that Lauren Betts has joined the Reebok Basketball family, making the Washington…
Billabong’s First Eyewear Collection Is Coming in 2026 Through a New L’Amy Partnership
Billabong and Connecticut based eyewear manufacturer L’Amy America announced a new licensing partnership on April 15, 2026, under…
On Running Brings Its 15th U.S. Store to Boston’s Back Bay Ahead of the Marathon
On Running, the Swiss performance sportswear brand opened its first Boston store on April 15, 2026, located at…
James Carnes Joins PUMA From Adidas to Lead a Newly Created SVP Creative Direction Role
PUMA appointed James Carnes as Senior Vice President Creative Direction on April 13, 2026, effective immediately, in a…
A London Pop Up Made Exact Lululemon Dupes but with Renewable Energy
A climate advocacy group called Action Speaks Louder staged a faux pop up store in London in late…
Texas AG Ken Paxton Opens A Formal PFAS Investigation Into Lululemon’s Activewear Claims
Texas Attorney General Ken Paxton launched a formal consumer protection investigation into Lululemon on April 13, 2026, issuing…
Gymshark is opening its first public gym in Miami’s Wynwood district this summer
Gymshark, the British fitness apparel and lifestyle brand, has announced that it will open its first ever public…
Omni Hotels and Peter Millar Announce Exclusive Lifestyle Partnership with Debut Custom Suites in California and Texas
Omni Hotels & Resorts and Peter Millar announced an exclusive lifestyle partnership on April 10, marking Omni’s first…
ASOS Collection 03 with Adidas Originals Arrives Alongside Exclusive Bronze Snake UK Deal
ASOS and Adidas Originals to launch Collection 03 on April 16, the third and largest chapter in an…