Nike Appoints David Denton as CFO to Lead Next Growth Phase
NIKE is tightening its financial playbook, and the planned transition from Matthew Friend to David M. Denton, Executive…
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Merrell 1TRL ‘Traces’ Collection Brings Trailwear to Paris Fashion Week
Merrell 1TRL is using its Spring/Summer 2027 “Traces” collection to anchor true trail performance inside the Paris Fashion…
MAAP HYPERFORMANCE Brings Elite Cycling to Paris Fashion Week
MAAP is using HYPERFORMANCE to place elite cycling squarely inside the Paris Fashion Week conversation. The project, presented…
Veilance Brings Luxury Technical Apparel to Paris Fashion Week
Veilance is using Paris Fashion Week to sharpen its role as the most considered expression of Arc’teryx design.…
Oakley Expands Into Fashion at Milan Men’s Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
S&S Activewear Adds Ariat to Strengthen Workwear and Western Apparel
S&S Activewear’s plan to add Ariat to its portfolio from Spring 2027 is part of the growing S&S…
Alo Brings Luxury Wellness Style to Tennis With Its New Collection
Alo is not treating tennis as a traditional performance sport. Instead, the brand is folding it into its…
Abercrombie Expands Lifestyle Reach With Third-Party Footwear Brands
Abercrombie & Fitch leans on third‑party footwear to grow its lifestyle reach. The Abercrombie third-party footwear strategy is…
Payntr Golf Names Jamie Dwyer Exclusive Distributor for Australia and New Zealand
Payntr Golf is doubling down on a key growth region by naming Jamie Dwyer as its exclusive distributor…
Joe Vernachio Returns to Columbia to Lead Sorel’s Next Growth Phase
Columbia Sportswear is making a clear leadership play at a crucial time for fashion-forward boots. The company has…