Business

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In a surprising twist to summer fashion norms, Gen Z has embraced socks paired with sandals as a defining look of 2024, according to a July 2024 Statista survey of 5,015 US consumers.…

Global Footwear Market to Reach $618 Billion by 2033 with 4.3% Annual Growth

The global footwear market shows varied growth projections. The global footwear market is projected to grow from $307.28 billion in 2024 to $377.52 billion by 2033, reflecting a 2.3% CAGR, according to a Business Research Insights report.…

Ben Johns 3D Orthotic Helps 48M Pickleball Players Prevent Injury

Foot Solutions, a leading footwear and custom orthotics retailer, has partnered with pickleball champion Ben Johns to launch a specialized 3D-printed orthotic designed for pickleball players.…

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Ankle socks have emerged as America’s preferred choice for everyday footwear, with 40% of US consumers opting for this style when pairing with sneakers, according to a July 2024 Statista survey of 5,015 respondents.…

LG’s 2025 xboom Line Boasts IP67 Durability and RAiDiO.FYI AI Amid Global Smart Speaker Surge

Merging AI innovation with music industry flair, LG and will-I-am have brought their CES 2025 vision to life with the launch of the xboom audio collection.…

PUMA’s 5AM High Drops Targets 42% Weather-Bound Runners with Free Deviate NITRO in 6 Cities

Global sports brand PUMA has launched 5AM High Drops, a worldwide activation encouraging runners to embrace early-morning workouts by offering free running shoes at sunrise.…

818 Tequila’s 47 Awards Power NASCAR Push With Toni Breidinger in $12.9B US Spirit Market

Kendall Jenner’s 818 Tequila has forged its first national sports partnership with NASCAR driver Toni Breidinger, marking the brand’s entry into motorsports and aligning with Breidinger’s historic role as the first woman in NASCAR to collaborate with a tequila brand.…

Vessi Projects $12M Canadian Retail Revenue in 2024 Appoints Former Sonos Marketer as CMO

Vessi Footwear, the Vancouver-based brand renowned for its 100% waterproof sneakers, has appointed Lorrin Pascoe as its new Chief Marketing Officer (CMO), marking a strategic push to accelerate global expansion and strengthen its market leadership.…

26M TikTok Views 22.5 PPG Ja Morant Propel Kool-Aid Nike’s $130 Sneakers

In a vibrant fusion of nostalgia and streetwear, Kool-Aid and Nike have unveiled the Nike x Kool-Aid Ja 2, a limited-edition sneaker collection celebrating NBA star Ja Morant’s childhood memories and the iconic beverage’s legacy.…

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WSS Celebrates 40 Years with Two Iconic Collaborations: Reebok Classic Nylon & Puma Suede XL

This year, WSS is celebrating 40 years of style with two major collaborations.…