Nike, Adidas and Puma Top US Sportswear Brand Awareness, Survey
Nike has maintained its stronghold as the most recognized sportswear brand in the United States, with 96% awareness among consumers…
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Hublot Unveils UEFA Women’s EURO 2025 in Switzerland
Hublot is ready to bring world-class timekeeping to the UEFA Women’s EURO 2025 as Switzerland prepares to welcome…
Nike Unveils Air Max 270 City Connect Collection for MLB Fans
Nike launches the Air Max 270 City Connect collection to celebrate MLB fandom with bold team-inspired designs and…
Adidas and Sevilla FC Sign 10 Year Kit Deal Starting 2025 in Spain
Adidas has officially announced a landmark 10-year partnership with Spanish football club Sevilla FC, marking a significant return…
Air Rev Launches as Jordan Brand’s Most Advanced Golf Shoe Yet
Air Rev by Jordan Brand delivers game-changing power and innovation to the golf course. Jordan Brand has announced the…
Exodus Adventure Travels Launches New Private Group Trips in 90 Countries
Exodus Adventure Travels, a global leader in small group guided adventure travel, has introduced an innovative new offering…
BIRKENSTOCK Opens The Hague Store in European Retail Push
BIRKENSTOCK continues its ambitious European retail expansion with the opening of its second full-price store in the Netherlands,…
Arc’teryx Earns Top Honors in REI’s Partner of the Year 2025
REI celebrates the brands setting new standards in outdoor innovation and sustainability this year. The specialty outdoor retailer,…
Adidas America Reaches $235,000 Safety Settlement in New York 2025
Adidas America has reached a $235,000 settlement with the U.S. Department of Labor to resolve ongoing safety violations at…
Cat Footwear Drops 3 Limited Boots Honoring 100 Years of Engineering Icons
Cat Footwear has released three limited-edition boots to celebrate Caterpillar Inc.’s 100th anniversary. Each boot in the collection…
TYR Launches Global Partnership with World Aquatics Through 2025
The world of competitive swimming is making waves with a bold new alliance: TYR Sport, a powerhouse in performance…
Boston College becomes First-ever “Major” New Balance Football School in Team Deal
Boston College Athletics has announced a major expansion of its partnership with New Balance, bringing the Eagles’ football…
ASICS Sets Sustainability Benchmark with SX Brand 2025 Recognition
ASICS Corporation has been recognized as one of Japan’s SX (Sustainability Transformation) Brands 2025, a prestigious designation jointly awarded…
Trail Running Shoe Market Surges to $14.6B by 2032
The global trail running shoe market is poised for significant growth, driven by a confluence of factors including…
Adidas Confirms Data Breach Through Third-Party Vendor
Adidas has confirmed a data breach through a third-party vendor affecting customers who contacted its help desk. It…
Asia-Pacific and Europe Lead $15B Eco-Revolution Sustainable Footwear Market
The global sustainable footwear market is undergoing a transformative expansion, fueled by eco-conscious consumerism and regulatory shifts. Valued…
Saquon Barkley the New Face of Madden NFL 26 Cover
Saquon Barkley breaks records and makes history as the face of Madden NFL 26. Philadelphia Eagles fans and…
Chargel Heads to 6 Major Sports Events in June Across 4 States
Chargel®, the innovative thirst-quenching snack that delivers fast-acting energy and essential B vitamins, is gearing up for an…
Saquon Barkley Brings Star Power to Nutrabolt’s C4 Sport Pre-Workout
Nutrabolt is making waves in the sports nutrition industry with a new partnership featuring football superstar Saquon Barkley.…
Bowling’s Big Break CBS Sports Triples PBA Coverage in Historic 2026 Deal
Bowling is rolling into the spotlight like never before, as CBS Sports triples its national coverage of the…
Lucyd App’s New AI Features Enhance Sports Performance
Lucyd App Update Redefines Smart Eyewear Experience with Speed and Simplicity. Innovative Eyewear, the manufacturer behind the Lucyd®, Lucyd Armor®, Reebok®, Eddie…
PepsiCo Taps into Formula 1’s 1.6 Billion Viewers with Global Partnership
PepsiCo and Formula 1 join forces in a major new global partnership set to energize fans in 2025…
Veneda Carter and Nike Unveil the Air Max Muse
Veneda Carter, the renowned stylist and jewelry designer, is stepping into the sneaker spotlight with her first-ever Nike…
A Chef’s Vision for Better Work Shoes
Daniel Shemtob’s journey from acclaimed chef to footwear innovator is rooted in the relentless pace and physical demands…