Lifestyle
Minimalist shoes are more popular than ever in 2025, thanks to their blend of natural movement, comfort, and modern style.…
In a surprising twist to summer fashion norms, Gen Z has embraced socks paired with sandals as a defining look of 2024, according to a July 2024 Statista survey of 5,015 US consumers.…
Ankle socks have emerged as America’s preferred choice for everyday footwear, with 40% of US consumers opting for this style when pairing with sneakers, according to a July 2024 Statista survey of 5,015 respondents.…
Electrolit has partnered with Houston Dash forward Diana Ordóñez as its latest brand ambassador, reinforcing its commitment to elite athlete hydration and performance.…
Premium coconut water brand Once Upon a Coconut has been named the official Major League Pickleball (MLP) coconut water brand in a multi-year partnership to promote healthy hydration and sustainability in one of America’s fastest-growing sports.…
In a move that’s set to shake up the outdoor apparel and footwear industry, Topgolf Callaway Brands Corp.…
BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch a new NSF Sport-certified supplement line, reinforcing its commitment to athlete safety and performance.…
For runners, selecting the right footwear is a crucial decision that can significantly impact their performance, comfort, and injury prevention.…
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand, has announced an exciting partnership with Toby Fournier, the talented basketball sensation from Duke University.…
Women’s sports are emerging as the ultimate power play for fashion and beauty brands.…
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