New Balance and Atalanta BC Unveil New Balance Arena in Bergamo
Built in 1928, the ground, home to generations of Nerazzurri (“the black and blues”), has hosted Atalanta fans…
Sports
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e.l.f. Cosmetics Makes Historic Debut With Tottenham Hotspur Men’s Team
elf Cosmetics Expands Partnership With Tottenham Hotspur, Making Historic Carabao Cup Debut and Strengthening Commitment to Women’s Football.…
Premier Lacrosse League and U.S. Bank Bring Lacrosse to the Oculus in New York City
The Premier Lacrosse League (PLL) and U.S. Bank turned the iconic Oculus at World Trade Center in New York City into the city’s…
Connecticut Sun and TD Bank Empower 40 Girls with Financial Literacy and Confidence Program
Connecticut Sun and TD Bank just hosted a “Bank on Her” event to empower young girls with money…
Victory Live Partners with Las Vegas Raiders to Power Data-Driven Ticketing and Analytics
Victory Live is joining forces with the Las Vegas Raiders to power the team’s business operations and brand…
Sportiqe Launches Sinatra Collection Inspired by Yankee Stadium Tradition
Sportiqe’s Center Field Collection honors the unmistakable sound of victory at Yankee Stadium with Frank Sinatra-inspired apparel that…
Maybelline launches Only in Matte Ink campaign with Olympic rugby star Ilona Maher
Olympic-level rugby meets bold beauty as a longwear lipstick goes through the ultimate sports test on and off…
EverPass Adds ESPN+ to Commercial Venues With 2,200 Live Events a Year
Sports fans will have more reasons than ever to gather at their favorite venues as EverPass brings more…
Torchy’s Tacos Chiefs Partnership Turns Big Plays Into Free Tacos and $1 Donations
Torchy’s Tacos and the Kansas City Chiefs have cooked up a nationwide taco celebration that rewards fans for…
Legends Global Merger Creates World’s Largest Live Events Company
A new era begins in live events and venue management as two industry giants unite to shape experiences…