Sports
BodyHealth, a leader in science-backed nutritional supplements, has teamed up with Miami Heat All-Star Bam Adebayo to launch a new NSF Sport-certified supplement line, reinforcing its commitment to athlete safety and performance.…
In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand has joined forces with the Professional Women’s Hockey League (PWHL) and Canadian lifestyle brand Peace Collective.…
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand, has announced an exciting partnership with Toby Fournier, the talented basketball sensation from Duke University.…
Women’s sports are emerging as the ultimate power play for fashion and beauty brands.…
Saucony, the 127-year-old running brand under Wolverine World Wide (NYSE: WWW), has unveiled its 2025 North American professional running roster, adding 11 elite athletes to its existing nine-member team.…
Jessica Campbell, a trailblazer in professional hockey, has partnered with L’Oréal Paris Canada for its latest campaign, Worth It, launched on International Women’s Day 2025.…
Tennis legend Serena Williams has acquired an ownership stake in the WNBA’s Toronto Tempo, becoming a co-owner of Canada’s first franchise in the league.…
e.l.f. Cosmetics, a brand from e.l.f. Beauty has forged a groundbreaking multi-year sponsorship with the National Women’s Soccer League (NWSL).…
This International Women’s Day, we celebrate Kristine Anigwe—a Nigerian-American basketball star, fashion visionary, and advocate for inclusivity.…
HEYDUDE, the beloved casual footwear brand renowned for its effortlessly stylish and lightweight designs, is coming in hot with its clever new campaign, “Unlike Anything.”…
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