Top 10 Sneaker Brands by Sales in 2025
adidas has emerged as the undisputed leader in the sneaker category for late summer 2025, dramatically outpacing all…
Industry
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Monster Energy Signs Maxx Crosby in Multi Year NFL Partnership
Monster Energy is charging onto the gridiron with its latest high-impact signing: Maxx Crosby, the All-Pro defensive end of the Las…
Travis Kelce’s Stylish New Collaboration with American Eagle
NFL star Travis Kelce has partnered with American Eagle to launch a fresh limited-edition clothing collection called AE…
OIKOS Names Carlos Alcaraz Global Brand Ambassador in New Strength Campaign
OIKOS, America’s #1 high-protein yogurt brand and part of Danone North America, is launching a bold new multi-year global…
On Holding Reports 38% Sales Growth in Q2 2025
On Holding AG, better known as On Running, continues its rapid ascent in the premium footwear and athletic…
NFL and Abercrombie & Fitch Team Up to Blend Game Day and Everyday Style
US-based retailer Abercrombie & Fitch has been announced as the National Football League’s (NFL) official fashion partner under…
Microsoft and NFL Extend Partnership to Drive AI Innovation in Football
Microsoft Copilot and Azure AI will fuel decision-making game day operations and front-office efficiency in a multi-year league-wide…
Toyota 2025 Becomes Official Flag Football Sponsor for SI Women’s Games in Oceanside
The inaugural Sports Illustrated Women’s Games launches in October with world-class talent community engagement and a new focus…
Softstar Shoes Acquires SOM Footwear Expanding 40 Year Legacy
Tucked into the lush Willamette Valley, Oregon, Softstar Shoes has specialized in handcrafted, barefoot-inspired footwear since 1985, all proudly designed and…
Skechers World Champions Cup Returns to Tampa Bay December 2025
The world of golf is abuzz as the Skechers World Champions Cup supporting Shriners Children’s, the PGA TOUR Champions’…