Charles Leclerc Stars in the PUMA x NAHMIAS Speedcat West Coast Makeover

PUMA and Los Angeles based designer Doni Nahmias are back with a second collaborative collection. This time it is built around the Speedcat silhouette and fronted by Formula 1 driver Charles Leclerc. The campaign ties West Coast streetwear to motorsport heritage. The collection arrived exclusively on the NAHMIAS website on April 8. Afterward, a wider North American rollout began on April 10 through PUMA’s online store, the PUMA Las Vegas flagship, and select retail partners.

A second chapter

The first PUMA x NAHMIAS chapter debuted through a Paris Fashion Week announcement in June 2025. It was centered on the Suede silhouette. Meanwhile, this second drop shifts focus to the Speedcat, a low profile racing shoe with deep roots in PUMA’s motorsport archive. This drop marks a clearer alignment between the label’s California identity and PUMA’s track legacy. Doni Nahmias founded his luxury menswear brand in Los Angeles in 2018. He has built the label around sport references filtered through a relaxed, California rooted lens.

The Speedcat reimagined

Three Speedcat colorways make up the footwear offering: Warm White, Black Canvas, and Coffee Milk, each priced at $160. The construction features premium suede overlays, subtle distressing, and co branded details. It is a restrained update to the original racing design rather than a full reinterpretation. The collection is available in unisex sizing.

Apparel and detailing

Beyond footwear, the collection includes a CLRT track jacket at $300 and matching track pants, both shaped by contrast piping and jacquard detailing. Each garment uses washed treatments and raw-edge finishing. This aligns with NAHMIAS’ broader approach to sport influenced luxury. The apparel follows traditional track silhouettes. It does so without departing too far from functional sportswear origins.

Leclerc leads the campaign

Charles Leclerc fronts the campaign, lending the Speedcat’s racing context a direct and credible link to Formula 1. Leclerc, who competes for Scuderia Ferrari and has an existing relationship with PUMA through the team’s kit partnership, said, “Seeing two of my favorite brands collaborating on a joint collection is amazing. Proud to be part of it and happy to see this coming to life.” His involvement reinforces how sportswear brands are increasingly using athlete figures. In particular, this bridges performance credibility with fashion positioning.

Release and access

The April 8 NAHMIAS website drop served as the exclusive early access window. The broader release followed on April 10 at 10 AM ET through PUMA’s U.S. channels and select retailers, including Complex. The tiered rollout, exclusive window first, then wider access, points to a deliberate DTC strategy. This strategy builds demand before opening to broader distribution.

The collection lands as the Speedcat continues to hold cultural momentum across lifestyle and fashion markets, and as PUMA deepens its strategy of pairing heritage performance silhouettes with credible designer voices. For collectors and fans of both Leclerc and NAHMIAS, the drop offers a narrow but well defined entry point into that intersection.