PUMA Appoints Marcia Dos Santos as Vice President BU Core
PUMA is not simply adding a new executive; it is reinforcing the structure behind its commercial engine. The…
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PUMA Turns Soho Into an Aston Martin F1 Destination
PUMA is using London’s Soho to do more than host a party; it is turning the neighborhood into…
Abercrombie Expands Lifestyle Reach With Third-Party Footwear Brands
Abercrombie & Fitch leans on third‑party footwear to grow its lifestyle reach. The Abercrombie third-party footwear strategy is…
PUMA Expands Football’s Cultural Influence With Salehe Bembury
PUMA’s collaboration with Salehe Bembury shows how the brand now treats football as culture, not just competition. The…
Rihanna’s Second Puma Chapter Ends Amid Changing Sneaker Trends
Rihanna’s revived partnership with Puma through Fenty x Puma has quietly come to an end, closing a three‑year…
PUMA Sportstyle Expands With Salehe Bembury Velum 1 Akita Collaboration
PUMA continues its collaboration with Salehe Bembury through the release of the Velum 1 “Akita,” a sneaker that…
James Carnes Joins PUMA From Adidas to Lead a Newly Created SVP Creative Direction Role
PUMA appointed James Carnes as Senior Vice President Creative Direction on April 13, 2026, effective immediately, in a…
Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…
Charles Leclerc Stars in the PUMA x NAHMIAS Speedcat West Coast Makeover
PUMA and Los Angeles based designer Doni Nahmias are back with a second collaborative collection. This time it…
PUMA Marks Pokémon’s 30th Anniversary With a Full Footwear and Apparel Collection
PUMA and Pokémon have launched a collaborative collection marking the franchise’s 30th anniversary. The concept draws on the…