James Carnes Joins PUMA From Adidas to Lead a Newly Created SVP Creative Direction Role
PUMA appointed James Carnes as Senior Vice President Creative Direction on April 13, 2026, effective immediately, in a…
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Nike Enters Exclusive Talks to Supply UEFA Match Balls from 2027 in a Deal Worth Over €40 Million per Year
UC3, the joint venture between UEFA and the European Club Association, announced on April 9 that it has…
Charles Leclerc Stars in the PUMA x NAHMIAS Speedcat West Coast Makeover
PUMA and Los Angeles based designer Doni Nahmias are back with a second collaborative collection. This time it…
PUMA Marks Pokémon’s 30th Anniversary With a Full Footwear and Apparel Collection
PUMA and Pokémon have launched a collaborative collection marking the franchise’s 30th anniversary. The concept draws on the…
Adidas Is Reportedly Set to Pay €27 Million a Year to Add Red Bull to Its F1 Team Roster
Adidas is in advanced discussions to add Oracle Red Bull Racing to its Formula 1 portfolio. A reported…
Puma Drops the First Mclaren Racing Replica Collection Featuring Norris Piastri qnd 3 Indycar Drivers
Puma and McLaren Racing have launched their first-ever Replica Collection, a fan facing apparel line that mirrors the…
Puma x Porsche Extend Their Motorsport Story With a Racing Inspired SAU Capsule
Puma and Porsche are extending their motorsport story into bolder territory with the new Porsche Legacy x Puma…
PUMA Announces Long Term Partnership VfL Gummersbach with CEO Arthur Hoeld joining Advisory Board
PUMA announces a long term partnership with VfL Gummersbach, aligning the global sports brand with one of European…
uma Teams With Shincell to Build a Dedicated NITRO R&D Lab in Suzhou
PUMA is moving to secure the next phase of its performance running story, teaming up with Chinese materials…
Puma And Charles F. Stead Give The Suede A Premium Reset
PUMA is extending the Suede story again, introducing a new PUMA x Charles F. Stead take on the…