Inside Devlin Hodges’ New Club Country Golf and Outdoor Lifestyle Line

Club Country is the latest entrant in U.S. men’s lifestyle apparel, launched by former NFL quarterback and lifelong outdoorsman Devlin “Duck” Hodges as a Southern inspired brand that moves from fairway to field to everyday wear. The line is live now on ClubCountryCo.com with a focus on performance polos, button ups, hoodies, and hats built for golf, hunting, fishing, and casual use.​

A Brand For “Seasonal Players”

The brand pitches itself at men who rotate through boats, courses, and blinds as seasons change and don’t want separate wardrobes for each setting. Instead of siloed “golf” or “hunting” kits, Club Country aims to be a single closet of pieces that work across spring fishing, summer rounds, and fall winter field time.​ By leaning into Southern heritage and outdoor culture, the label targets a customer already comfortable in technical gear but looking for something more refined than pure camo or logo heavy performance wear.​

Hodges frames the project as solving his own wardrobe problem: loving both golf and the outdoors but not finding clothes that felt right in both environments. Hodges said, “Club Country was built to solve that. We stand behind every piece of Club Country merchandise – it’s high quality and thoughtfully designed. And we’re just getting started,” and signaled that this first drop is only a starting point.​

His background as an Alabama native, former pro quarterback, and hunter gives the brand extra credibility with the “fairway and field” audience the story is speaking to.​

Product Lineup and Designs

The launch collection centers on three main categories: Fairway Polos, Feather Light Button Ups, and a small run of hoodies and hats, each named and styled around specific U.S. landscapes.​

• Fairway Polos: performance knits with nature inspired colors and subtle prints, taking their names from rivers and destinations like Montana’s Madison River, Arkansas’s White River and Alabama’s Lake Martin. Some carry low key Mallard feather and rainbow trout motifs, others lean textured and solid for more traditional golf looks.​
• Feather Light Button‑Ups: ultra light shirts aimed at warm days, tied to places like the Yocona River, the Ozark National Forest, and the Mississippi Delta, with select prints referencing Southwestern terrain and craft.​

Hoodies add lightweight warmth for early tee times or cool mornings outdoors, while hats come in rope detail and mesh back constructions tuned for course, field, boat, and daily wear. All pieces feature a double‑C logo and a subtle Mallard feather tag as recurring brand signatures.​

Performance and Aesthetic Positioning

Made with high performance materials, Club Country’s apparel is designed to manage heat and movement while still reading as clean, heritage leaning menswear. The silhouettes are straightforward: polos, woven shirts, hoodies, so color, motif, and naming do most of the storytelling work.​

This positions the brand in the growing golf meets outdoor lane, where customers expect technical function but still want clothes that look right at dinner or on a casual workday.​

Backing and Growth Plans

The label is headquartered in Old Hickory, Tennessee, and backed by West Group Holdings, with Josh West and Nick Weaver as partners and advisors, and Sheldon Nations as operating partner. Additional advisors bring experience from established golf and outdoor brands, a sign that the play is to scale this beyond a small passion project.

As Hodges puts it, “At its core, Club Country is about versatility in product and in lifestyle,” aiming at men who don’t want to change how they dress every time the setting shifts. For players, anglers and hunters who live across those worlds already, it’s another data point in the blurring line between performance sportswear and everyday Southern lifestyle dressing.