Inside the New Dior Spring Summer 2026 Pop Up at Selfridges

Dior has taken over Selfridges London’s famed Corner Shop with an immersive pop-up dedicated to Jonathan Anderson’s debut Spring Summer 2026 collections. It presents archive-inspired ready-to-wear alongside statement accessories including the Lady Dior, the new Dior Bow Bag, and novel illustrated Book Totes. Running from 8 January 2026 to 27 February 2026, the space gives shoppers a rare, up-close introduction to Anderson’s intellectual yet emotionally charged vision for Dior. This opportunity is outside the spectacle of the runway.

Dior at The Corner Shop

Housed at the Corner Shop on Oxford Street, the pop-up is conceived as an ephemeral “arrival moment” for Anderson’s first Dior collections for men and women. The windows and interior are stacked with signature grey Dior boxes. These reference the house’s original 1946 packaging and its first boutique, Colifichets. It also signals a new chapter via a fresh, lowercase logo.

Inside, menswear and womenswear are intermingled for the first time on the shop floor. This spotlighting creates a wardrobe combining Parisian art de vivre with a distinctly British sense of ease and wit. Shoppers can also take part in a weekly “Try Your Luck” draw on Thursdays. Here, every purchase offers the chance to win a prize from the collection. It echoes Christian Dior’s long-standing fascination with lucky charms.

Archive Codes, New Attitude

Jonathan Anderson’s SS26 collections are explicitly rooted in the Dior archive yet shaped by the contemporary world. It reworks iconography like the Bar jacket, clover motifs, and couture draping into sharper, more fluid silhouettes. A recurring four-leaf clover symbol nods both to Anderson’s Irish heritage and to Christian Dior’s superstitions. It appears on t-shirts, denim, and a reimagined Lady Dior.

The ready-to-wear at Selfridges channels what critics have called a mood of freshness and contemporary romance. Tailoring, airy dresses, and separates are designed to feel lived-in rather than precious. The Corner Shop environment reinforces this through cabinets and drawers. These open onto miniature “wunderkammer” displays of charms shaped from atelier tools, from thimbles to measuring tapes.

Hero Accessories: Bow Bag and Book Tote

Accessories take center stage at Selfridges. Here, Anderson’s accessories design is already emerging as a defining pillar of his Dior era. The new Dior Bow Bag, introduced for Summer 2026, is crafted using a concealed construction process. This process keeps its sculptural bow silhouette crisp while preserving the leather’s suppleness, with a chain strap interlacing metal links and bows.

The iconic Book Tote is reworked as a series of book cover bags, embroidered with the jackets of classic novels like Dracula, Les Fleurs du Mal, Madame Bovary, and Bonjour Tristesse. This underscores Anderson’s long-standing love of literature. Meanwhile, the Lady Dior appears in surreal, charm-like versions adorned with three-dimensional buttercups, bees, and clovers. This adds a playful, talismanic edge to the house classic.

Menswear and the New Dior Man

On the menswear side, the Selfridges installation highlights pieces such as the Dior Roadie and Dior Saltwind sneakers, Dior Archie and Dior Heir loafers, plus ties and caps that form a complete Summer 2026 men’s wardrobe. The focus is on refined ease: suiting with softened lines, elevated workwear, and accessories that carry the new Dior codes without sacrificing everyday wearability.

This cross-gender presentation reflects Anderson’s broader approach at Dior, where character and personality take precedence over strict category divides. The result at Selfridges is a fluid, modern take on the “New Look”, one that is inventive, intellectual and quietly emotional, yet firmly grounded in the realities of how people dress now.