Fabletics Taps Keke Palmer for Fashion Forward Performance Wear Collection

Fabletics is rolling out its first full collection with Keke Palmer, a 17 piece active capsule built around the brand’s signature PowerHold fabric and framed as a blend of high fashion styling and everyday performance.

New Ambassador, Clear Brief

The partnership installs Keke Palmer as the latest face and brand ambassador for Fabletics, with the collection designed to mirror her energetic, Pilates focused routine and on the go lifestyle. The line is positioned to move with her schedule, covering studio sessions, work, and day to day errands, rather than being locked to gym only use.

Keke Palmer said, “I’m always moving—between Pilates, work, and mom life—so I need pieces that can support me throughout my day. What I love about Fabletics is that it doesn’t make you choose between style and function; the clothes not only look great, but are made to move with you, hold you, and help you feel strong and supported wherever the day takes you.”

Capsule Design

The Fabletics x Keke Palmer capsule features 17 styles anchored in PowerHold, the proprietary compression fabric designed to flatter and support without feeling restrictive. A vivid, energetic color palette reflects Keke Palmer’s personality, with bold color blocking stripes on the On The Go PowerHold High Waisted Leggings and Principal Bras as key visual signatures.

Function driven details include discreetly integrated pockets in the PowerHold leggings that stay almost invisible while still offering storage. Beyond leggings and bras, the range extends into layering pieces, such as the Teddy Half Zip, Everyday Bomber, and Year Round Terry Off the Shoulder Sweatshirt, plus jumpsuits, dresses, tops, bottoms, and accessories designed to move from Pilates to brunch or school pick up.

Fit, Sizes, and Positioning

The collection is size inclusive, running from XXS to 4X to align with Fabletics’ positioning around accessibility and fit for a broad range of body types. Prices for the Fabletics x Keke Palmer line range roughly from $12.95 to $139.95, keeping it within the brand’s usual ‘accessible performance’ price tier rather than pushing into premium luxury.

That mix of compression performance, bold styling, and inclusive sizing speaks directly to current activewear trends, where consumers expect gym grade function that also works as everyday wardrobe. For Fabletics, attaching that story to a high visibility, multi hyphenate talent helps sharpen the brand’s fashion-forward narrative in a crowded athleisure field.

Release Access

The Fabletics x Keke Palmer collection is set to launch on February 19, 2026, with availability online and in Fabletics stores across the U.S. and other existing markets. The drop ties into a broader marketing push that includes social media, digital storytelling, and in store activations around It girl energy and confidence on and off the mat.

For active consumers and athleisure focused readers, this collaboration is a pointed data point: a major digital native activewear player doubling down on celebrity led capsules, proprietary fabrics, and size inclusive design as the performance and lifestyle categories keep converging.