There is an undeniable shift happening in the fashion industry - one that sees it moving towards inclusivity and diversity. Leading the charge is PerryCo shoes, who is reshaping the footwear industry with their innovative approach to design.
Founder Brittney Perry's journey began in childhood, navigating the narrow aisles of sneakers stores where options for women were limited. This disparity led her to primarily wear men's sneakers, cultivating her love for footwear but also sparking a desire for change. Despite holding a business marketing degree and working in a conservative corporate environment post-college, she never let go of her passion for sneakers. It was during this time she realized the need for versatile footwear that could be worn on any occasion, thus planting the seed for PerryCo.
Inspired by the lack of female-oriented options growing up, she decided to channel her experiences into her brand. Balancing masculine and feminine energy, she designs shoes that are influenced by the ones she wore growing up, yet bear her unique creative spin. With a focus on minimalism and neutral earth tones, her designs aim to be timeless rather than trend-driven.
PerryCo's mission is more than just selling shoes; it's about promoting inclusivity and diversity in an industry often bound by gender stereotypes. By offering genderless sneakers, PerryCo aims to dismantle societal expectations and norms, giving individuals the freedom to express themselves without restraint. This approach not only fosters a more accepting society but also opens up new markets for businesses, expanding their consumer base.
Looking ahead, PerryCo has big plans. Currently an e-commerce brand, they aim to increase distribution by getting into physical stores by Spring 2024 with additional plans to expand their product portfolio, offering more apparel and lifestyle accessories in line with their mission of versatility and inclusivity.
