Gymshark, the British fitness apparel and lifestyle brand, has announced that it will open its first ever public gym, the Gymshark Lifting Club (GSLC), in Miami’s Wynwood district this summer. The move signals a significant strategic shift for a brand built entirely on product and community. Now Gymshark is expanding into the physical fitness space for the first time in its 13 year history.
From apparel to gym floors
Gymshark founder Ben Francis confirmed the opening via social media, noting that the brand built its first internal GSLC at its UK headquarters five years ago. That facility set a benchmark for what the brand wanted a gym experience to look like. Now Miami is the first time that model becomes publicly accessible. The brand cited Wynwood’s deep rooted fitness culture and lifting heritage as a core reason for choosing the neighborhood.
Why Miami, why now
The announcement comes as Gymshark reported its 13th consecutive year of sales growth, with FY25 revenue reaching £646 million. Despite a dip in profit linked to retail investment, the brand has consistently pushed into physical retail. This includes its New York City flagship. The Miami gym extends that strategy further into experiential territory. Wynwood is already home to a dense concentration of fitness forward consumers and creative community brands. Therefore, it is a logical anchor market for GSLC’s public debut.
What comes next
Gymshark confirmed that full details, including exact address, membership or sign up structure, and a precise opening date, will be announced in the coming weeks. No pricing or square footage details were officially confirmed at the time of publication. The GSLC Miami opening is positioned as a summer 2026 launch.
The gym represents a new revenue vertical for Gymshark, testing whether a product first community brand can translate its 20 million plus following into a physical membership model, a question the wider fitness and activewear industry will be watching closely.
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