Football fans can take their shot at making a field goal and winning big while sampling new bites and enjoying the full stadium experience this season.
Gameday Fun Hits the Tailgate Zone
Excitement at MetLife Stadium is rising as the New York Jets and Hellmann’s Mayonnaise team up to launch the first-ever Hellmann’s Field Goal Challenge, a fan activation running all 2025 season long within the stadium’s famous Tailgate Zone. From the season opener and every Jets home game, fans have the chance to line up a kick themselves—just like the pros—with every attempt bringing a shot at $100,000.
Field Goals, Fan Experiences, and Major Prizes
Here’s how it works: Each Jets home game, fans in the Tailgate Zone can participate in the Hellmann’s Field Goal Challenge, with Hellmann’s mascot Manny Mayo on hand for photos and motivation. At every game, one lucky attendee will be chosen to attempt a 30-yard field goal live on the Jets Pregame Central Show. Nail the kick and you’ll win a Jets swag bag, a $100 Visa gift card, tickets for the December 28 season finale, and a chance to return for the ultimate Kick for Cash showdown at halftime—where successful weekly kickers will compete for $100,000 in front of a stadium crowd.
Jeff Fernandez, Jets Senior Vice President of Business Development + Ventures, said: “There’s nothing quite like the opportunity for fans to set foot on the field at MetLife Stadium, line up to attempt a field goal like the pros do, and have the chance to win a $100,000. We are excited to team up with Hellmann‘s to bring this fun activation to our gameday experience.”
More Than a Contest—A Full Taste Experience
While the Field Goal Challenge brings the action, the Hellmann’s Tailgate Truck amps up the flavor by offering samples of their Disappearing Buffalo Chicken Dip—a hit for foodies and football lovers alike. The truck debuted at the home opener against the Steelers and will be back for marquee games throughout the season, including October 5 against the Cowboys.
Jessica Grigoriou, SVP of Marketing, Condiments, Unilever North America, said: “We’re so excited to be the Official Mayonnaise Sponsor of the New York Jets this season. Having the opportunity to be part of Game Day with our Tailgate truck sampling the Disappearing Buffalo Chicken Dip and to host the Field Goal Challenge aims to make game day not only exciting, but also delicious, for football and foodie fans alike.”
Local Partnership, Big Rewards
With Unilever’s US headquarters in Hoboken, NJ, just 10 miles from MetLife, the partnership brings local flavor and energy to one of the NFL’s most passionate fanbases. Hellmann’s, branded as America’s #1 mayo, gets its boldest gameday moment yet in the home stadium of the New York Jets.
How to Join the Action
Fans can learn more, see photos and videos from the opening event, and stay up-to-date on future tailgate contests and food truck appearances via the Jets’ official media gallery or by following #JetsGameday on social. Whether you want to kick for cash or just enjoy new flavors, every Jets home Sunday is primed for unforgettable memories this fall.
With the Hellmann’s Field Goal Challenge, gameday at MetLife Stadium is about more than just football—it’s about fan engagement, community, and the thrill of winning on and off the field.
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