Hisense and Real Madrid are elevating the 2025/26 football season in the Middle East and Africa with exclusive co-branded tech products and fan-driven experiences that connect world-class sport with premium innovation.
Partnership Overview (Champions of Excellence)
Hisense continues as an Official Partner of Real Madrid, entering the second year of a dynamic collaboration that places both the men’s and women’s squads at the heart of high-profile brand activations across the region. From the Santiago Bernabéu to living rooms throughout MEA, the partnership combines the heritage and passion of Real Madrid with Hisense’s leading home technology—from giant 100-inch ULED MiniLED TVs to limited-edition projectors, fridges, and air conditioners that let fans experience every game in ultimate comfort, clarity, and style.
Innovative Products Built For Fans
At the core of this season’s activity is a limited collection of Real Madrid-branded Hisense devices:
- C2 Ultra 4K UHD Triple Colour RGB Laser Mini Projector for on-the-go or home theater
- 100-inch ULED MiniLED U7 PRO TV that redefines match day with dazzling color and detail
- PureFlat Smart Refrigerator and Uni Series Air Conditioner, pairing everyday design with Real Madrid branding for a subtle yet sophisticated fan statement
All products are offered online and at Hisense authorized retailers, with special regional promotions and offers launching throughout the year.
Fan Engagement (Regional Impact and Experiential Power)
Hisense is leveraging the global passion for Real Madrid into direct connections with fans across the Middle East and Africa. This season will see immersive activations, digital challenges, and on-ground events that foster a sense of community, empower local markets, and showcase Hisense’s technology in action at the heart of everyday life.
Jason Ou, President of Hisense Middle East and Africa, said:
“Our partnership with Real Madrid continues to be a powerful platform to engage audiences across the MEA region. As we enter this new season, we are delivering a consistent, region-wide approach that connects with fans across MEA. Through integrated campaigns and experiential activations, we aim to engage supporters in every market, from large-scale challenges that unite the region to tailored initiatives that bring local communities closer to the club and the Hisense technology that can enhance their everyday life.”
Looking Ahead (Commitment to Excellence and Innovation)
The continued alliance underscores Hisense’s commitment to pushing the boundaries of tech-driven fan engagement, supporting Real Madrid’s goals on and off the field while offering fans new ways to enjoy the world’s most-celebrated football club at home and in their communities. Special projects and digital campaigns will unfold throughout the 2025/26 season, giving fans fresh ways to connect with the club and enjoy Hisense’s innovation—whether watching a match, hosting a gathering, or simply enjoying the brand’s advanced appliances every day.
With each new campaign and product, Hisense and Real Madrid are strengthening their positions as leaders of their fields—and bringing the magic of championship football even closer to fans around the globe
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