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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
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HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
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The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
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Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • Post Malone Unveils Global Partnership with Stanley 1913

    Post Malone Unveils Global Partnership with Stanley 1913

    In a move to shake up both the music and lifestyle worlds, 9x Diamond-certified, GRAMMY-nominated global superstar Post Malone has officially announced a new global partnership with Stanley 1913. The iconic drinkware brand, renowned for its collaborations with celebrated figures across sports and entertainment, is launching a limited-edition collection designed to champion authenticity and self-expression.

    Matt Navarro, Global President, PMI WW Brands, LLC said: “We continue to build and deliver collaborations with best-in-class visionaries within sports and entertainment, and our next global partner is one of the most talented, genuine, and inventive creators in the world. His genre-bending style and undeniable icon status make him the ideal partner to amplify our message with Stanley 1913 fans and reach new consumers. We’re thrilled to welcome Post to the Stanley 1913 family.”

    A Collection Inspired by Post Malone’s Style

    Fresh off his electrifying headlining set at Coachella and the start of his BIG ASS Stadium Tour, Post Malone is bringing his signature style to a new range of Stanley 1913 products. The collection features innovative and highly coveted items from the makers of the Quencher H2.0 FlowState Tumbler, Stacking Pint, and Legendary Classic Bottle. For the first time, the brand’s timeless Originals line will include a premium Lunch Box and Classic Bottle set—an addition that highlights Post’s personal affinity for these iconic products.

    Inspired by Post Malone’s unconventional and eclectic aesthetic, the limited-edition assortment highlights bold colors, iconic MultiCam camouflage, and instantly recognizable design cues.

    Post Malone said: “We created something that blends a little bit of Posty with the quality Stanley 1913 is known for. Can’t wait for everyone to get theirs this summer.”

    What’s in the Stanley 1913 x Post Malone Collection?

    The limited-edition drop spans the brand’s Hydration, Bar, and Originals categories, all unified by the MultiCam camouflage motif and “Coyote Brown” hues that reflect Post Malone’s own style. As a self-proclaimed “camo guy,” Post’s creative vision is evident throughout the collaboration. Fans can look forward to detailed accessories, including a Quencher Pouch Belt and a keychain set adorned with recognizable Post icons.

    Collection Highlights:

    As a special treat for fans attending The BIG ASS Stadium Tour, select Stanley 1913 products engraved with the Posty Co logo will be available (while supplies last and in select cities). Known for his iconic red cup on stage, Post Malone inspired the creation of a new, reusable Stay-Chill Stacking Pint in “Post Malone Red,” featuring ridges for grip or measuring beverages. Additional tour-exclusive pint colors include “Post Malone Blaze Orange,” “Hammertone Coyote Brown,” and “Toast.”

    Two Icons, One Bold Statement

    Kate Ridley, Chief Brand Officer, PMI WW Brands, LLC said: “When you’re all about being original and doing things differently, like Stanley 1913 and Post Malone, a partnership just makes sense. Two icons have come together to create a bold global collection that embodies the authentic spirit of Post Malone, fused with our brand’s renowned durability and performance. We’re delighted to team with Post Malone, following our wildly successful partnerships with Leo Messi, Olivia Rodrigo, Tyla and other standouts in sports and entertainment.”

    A Creative Campaign Like No Other

    To celebrate the partnership, Stanley 1913 has launched a two-part creative campaign. The first installment, unveiled May 12, features Post Malone as the unexpected driver of a school bus, energized by his favorite Stanley 1913 products as he picks up fans for a unique journey. The second part promises to bring fans even closer to both Post and the Stanley 1913 brand, with authentic product integration and exclusive behind-the-scenes content. Fans are encouraged to follow the ongoing story and join the fun on the brand’s official Instagram channel, @stanley_brand.

    For more information and to shop the collection, visit Stanley1913.com.

    This collaboration is more than just a product launch—it’s a celebration of individuality, creativity, and the enduring appeal of two cultural icons coming together to make a statement.

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  • BIRKENSTOCK Opens The Hague Store in European Retail Push

    BIRKENSTOCK Opens The Hague Store in European Retail Push

    BIRKENSTOCK continues its ambitious European retail expansion with the opening of its second full-price store in the Netherlands, this time in The Hague. After the successful debut of its first Dutch store in Amsterdam last year, the iconic footwear brand is further strengthening its connection with a community that values authenticity and design.

    A New Retail Destination in The Hague’s Royal Shopping District

    Located on Hoogstraat in the heart of The Hague’s prestigious royal shopping district, the new BIRKENSTOCK store offers a distinctive blend of historic charm and upscale retail for both loyal enthusiasts and new footbed fans. The opening reaffirms the brand’s commitment to bringing its values of tradition, quality, and function to life in the Netherlands.

    BIRKENSTOCK spokesperson said “With this new retail space, BIRKENSTOCK brings its footbed to The Hague’s vibrant scene and invites visitors to experience the brand firsthand—connecting with both loyal customers and new communities alike.”

    The new space marks the latest milestone in BIRKENSTOCK’s strategic retail expansion across Europe, offering customers a firsthand experience of the legendary footbed and the brand’s purpose-driven approach to footwear.

    Heritage-Inspired Design Meets Modern Function

    BIRKENSTOCK’s unique two-level store draws inspiration from The Hague’s architectural heritage, blending the bold geometry and rich materials of early 20th-century Art Deco with the functional elegance of The Hague School (De Haagse School). Historic stained-glass windows—with vivid colors and clean lines—embody a fusion of modernist ideals and traditional craftsmanship. The dazzling windows remain a tribute to the era’s artisanal skills, while the influence of the late 19th-century Dutch design movement—rooted in realism and minimalism—is equally evident.

    Inside, the store’s interior reflects this blend of aesthetics and BIRKENSTOCK’s signature simplicity and orthopedic legacy—honoring the city’s distinct architectural language while staying true to the brand’s values of function, quality, and tradition. Wavelike, rounded walls and dark cork meet brushed steel accents, evoking the visual harmony of the footbed’s silhouette and its natural materials. Textured plaster walls, wooden floors, and materials like leather and cork highlight the brand’s tactile authenticity.

    A key focal point is the custom-designed stained-glass artwork above the entrance, paying tribute to The Hague’s tradition of storytelling through light and color while narrating the legacy of the original BIRKENSTOCK footbed.

    An Immersive Brand Experience

    Spanning 80 square meters on the ground floor and 50 square meters on the upper level, the store is designed to serve both loyal fans and a new generation of BIRKENSTOCK consumers. The ground floor houses the main product display and a sculptural cash desk. Upstairs, guests can discover and try on the collection while relaxing on a comfortable, oval-shaped seating element.

    The product offering includes signature styles like the ARIZONA, MADRID, and BOSTON, as well as closed-toe silhouettes and seasonal highlights. Shoppers will find the Exquisite collection, Big Buckle styles, water-friendly EVA options, and selections for home and kids. A full range of shoe care products and flexible footbeds—including the Footbed Full Length for Sneakers—round out the offering. The footcare line, CARE ESSENTIALS, encourages customers to explore BIRKENSTOCK’s expertise in foot health beyond footwear.

    Building on a New Chapter in the Netherlands

    This opening builds on BIRKENSTOCK’s growing presence in the Benelux region. After taking over direct operations in the Netherlands, the brand continues to strengthen its connection with the local market—ensuring its values of quality, function, and innovation are reflected in every touchpoint.

    This strategic move is part of a broader initiative to enhance BIRKENSTOCK’s retail presence while fostering closer ties with partners, customers, and brand enthusiasts. By embedding its principles into local environments, BIRKENSTOCK continues to inspire people to “walk as nature intended” across some of Europe’s most inspiring cities.

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  • Arc’teryx Earns Top Honors in REI’s Partner of the Year 2025

    Arc’teryx Earns Top Honors in REI’s Partner of the Year 2025

    REI celebrates the brands setting new standards in outdoor innovation and sustainability this year. The specialty outdoor retailer, gathered its vendor community this week to announce the recipients of its prestigious Vendor Partner of the Year awards for 2025.

    This annual program celebrates brands that excel in product innovation, business efficiency, customer experience, and environmental responsibility. This year, Arc’teryx earned the top honor as the all-around Vendor Partner of the Year, with KEENVuoriGregory, and Atomic recognized as divisional leaders in footwear, apparel, outdoor hardgoods, and action sports, respectively.

    Kristin Shane, REI’s chief merchandising officer” said, “For over 30 years, our Vendor Partner of the Year awards have celebrated the co-op’s most valued brand partnerships that drive positive change. Out of more than a thousand brands carried in our stores and online, only 16 vendors make the final round – a remarkable achievement. Arc’teryx’s win for overall Vendor Partner of the Year is well-deserved. Across the co-op, we thank them for their shared vision and congratulate their recognition. As a true industry leader in both sustainability and innovation, they continue to set the pace with no signs of slowing down.”

    Arc’teryx: Setting the Pace in Innovation and Sustainability

    Headquartered in North Vancouver, British Columbia, Arc’teryx was founded in 1989 with a mission to always find a better way. This marks the brand’s first time receiving REI’s overall Vendor Partner of the Year award, after previous apparel category wins in 2019 and 2024. Arc’teryx’s focus on product innovation, customer experience, and collaboration has made it REI’s fastest-growing brand for trail running apparel. The company is also a leader in sustainability, ranking in the 90th percentile for REI’s Product Impact Standards and setting science-aligned emissions reduction targets.

    Divisional Award Winners

    Footwear: KEEN

    KEEN, a family-owned brand from Portland, Oregon, has been creating hybrid footwear since 2003. As a long-time REI partner, KEEN leads in innovation, collaboration, and sustainability, particularly in eliminating PFAS from its products. The brand ranks in the 95-100th percentile for sustainability among REI’s partners and previously won the overall award in 2004.

    Apparel: Vuori

    Based in San Diego County, Vuori has defined the athleisure category since 2015 with its modern designs and signature DreamKnit™ fabric. The brand’s understanding of trend-forward consumers and commitment to evolving REI’s in-store experience has fueled its rapid growth.

    Outdoor Hardgoods: Gregory

    Salt Lake City’s Gregory is a global leader in expedition, backpacking, and camping gear. The brand is known for educating REI employees, supporting youth outdoor participation through Big City Mountaineers, and powering its facilities with renewable energy. Gregory is committed to substantial emissions reductions by 2030.

    Action Sports: Atomic

    With headquarters in Austria and Utah, Atomic is the world’s largest ski manufacturer. The brand bridges elite racing with North American freeride culture and saw double-digit growth with REI last year. Atomic is also a leader in sustainability, hosting the Ski Industry Climate Summit and publishing an annual Impact Report with a 2030 emissions reduction target.

    Criteria and Community Impact

    Established in 1993, the Vendor Partner of the Year program honors brands that embody REI’s philosophy and drive industry-wide impact. Criteria include inspiring innovation, sustainable products, operational excellence, and advancing social and environmental best practices. Employees across REI’s stores, distribution centers, and headquarters nominate vendors in four divisions: footwear, apparel, outdoor hardgoods, and action sports.

    REI will make a donation on behalf of each winning brand to the REI Cooperative Action Fund, a nonprofit supporting a more equitable outdoors and research on nature’s impact on health. Since 2021, the Fund has granted nearly $31 million.

    A Legacy of Excellence

    Past recipients of the Vendor Partner of the Year award include industry leaders such as Black Diamond Equipment, Columbia Sportswear, HOKA ONE ONE, Osprey, and Yakima, highlighting the enduring tradition and high standards of this recognition.

    REI’s 2025 Vendor Partner of the Year awards highlight the co-op’s commitment to innovation, sustainability, and community—values shared by Arc’teryx and all divisional winners. As Kristin Shane emphasized, these partnerships “drive positive change” and “set the pace with no signs of slowing down.”

  • Survey: Americans are ready to embrace products made from CO2

    Survey: Americans are ready to embrace products made from  CO2

    A new national survey reveals Americans are ready to embrace products made from captured CO2 over traditional oil-based goods.

    A landmark survey by carbon transformation company Twelve reveals that American consumers are ready to move beyond oil-based goods and embrace products made from captured CO2. Released in celebration of Twelve’s 10-year anniversary, this research marks a turning point for sustainable innovation across fashion, electronics, and beauty. The findings highlight a decade of progress and present a clear call to action for brands seeking to lead the next era of materials innovation.

    Rising Demand for Fossil-Free Products

    The survey, which included responses from over 1,000 U.S. consumers, shows a significant shift in consumer awareness and preference. Americans increasingly recognize the hidden role of oil in everyday products—from the plastic casings of phones to polyester clothing and cleaning supplies. As sustainability concerns become more mainstream, consumers are actively seeking alternatives to petrochemical-based goods.

    A striking 90% of respondents said it is important for brands to eliminate fossil fuels from the products they sell. This overwhelming majority highlights the urgency for companies to rethink their supply chains and product materials. The research indicates that consumers are not only aware of the environmental impact of their purchases but are also ready to reward brands that take meaningful action.

    Consumer Preferences Back CO2-Based Innovation

    When introduced to the concept of goods made from captured CO2 instead of oil, most Americans were ready to act. The survey found that 74% of participants would choose a CO2-based product over an oil-derived alternative if quality and performance were equal. This preference is not just theoretical—76% of respondents said they would view a brand more positively if it offered products made from CO2.

    The willingness to recommend these products is also high. Sixty-four percent of those surveyed said they are likely to recommend CO2-based products to others after learning about them. This word-of-mouth potential could accelerate adoption and drive further demand for sustainable alternatives.

    Sectors Poised for Transformation

    The survey results point to significant market readiness in several high-impact consumer categories. Sixty-seven percent of respondents expressed a desire to see apparel, accessories, and footwear products made from CO2 instead of oil. Technology and personal electronics followed at 57%, with beauty and personal care products close behind at 53%. These sectors represent billions of dollars in consumer spending and are characterized by high petrochemical intensity.

    Brands operating in these spaces have a unique opportunity to differentiate themselves by adopting carbon transformation technology. By moving away from fossil-based materials, companies can not only meet consumer demand but also reduce their environmental footprint.

    Twelve’s CO2Made Technology: A Pathway for Legacy Brands

    Twelve’s CO2Made technology enables legacy brands to transform emissions into essential materials, allowing them to de-fossilize supply chains and enhance price stability without compromising product performance. This technology is positioned as a key enabler for brands looking to make the transition to more sustainable materials.

    Nicholas Flanders, co-founder and CEO of Twelve said “This survey confirms what we’ve believed since day one: people want better products and a better planet. As we celebrate our 10th anniversary, it’s clear that the future of materials is made from air, with no compromise in quality.”

    Key Findings at a Glance

    • 74% would choose a CO2-based product over oil if it reduced emissions and maintained quality

    • 76% would view a brand more positively if it offered products made from CO2

    • 64% are likely to recommend CO2-based products to others after learning about them

    • 67% want to see CO2-based apparel, accessories, and footwear—outpacing technology (57%) and beauty (53%)

    These findings reveal a strong foundation for market adoption and signal to brands that consumers are ready for change.

    The Road Ahead: Tools and Opportunities for Brands

    As the shift toward a fossil-free economy accelerates, Twelve plans to launch a new platform by year-end. This platform will help brands identify gaps in their supply chains and replace fossil-based materials with CO2Made alternatives. By providing actionable insights and solutions, Twelve aims to support companies in making the transition to more sustainable products.

    Brands that move quickly to adopt carbon transformation technology can position themselves as leaders in sustainability and innovation.

    The Future of Materials Is Made from Air

    The message from consumers is clear: the time for fossil-free products is now. With technology like Twelve’s CO2Made paving the way, brands have the tools to meet this demand and help shape a more sustainable future. As Nicholas Flanders said, “the future of materials is made from air, with no compromise in quality.”

    For legacy brands and innovators alike, the path forward is open—those who act now can capture the loyalty of a new generation of environmentally conscious consumers and drive the next wave of sustainable growth.

  • Reebok X MANORS Launch 10-Piece Golf Wear Collection

    Reebok X MANORS Launch 10-Piece Golf Wear Collection

    This collaboration brings a fresh approach to golfwear and introduces a new standard for style on and off the course.

    Golf’s reputation as a buttoned-up, rule-bound sport is getting a much-needed shake-up. Reebok and British golf label MANORS have teamed up to launch a new capsule collection that’s rewriting the dress code—starting from the ground up. Drawing on classic sportswear, a dose of ’90s nostalgia, and a shared vision for modern movement, this collaboration tees off with a bold new perspective on what it means to dress for the course.

    According to the joint announcement shared:
    “It’s not just about revamping old silhouettes or splashing logos across polos—this drop builds a new aesthetic blueprint for the modern golfer. One that values movement, personality, and a sense of style that doesn’t stop at the 18th hole.”

    A Fusion of Heritage and Innovation

    At the heart of the collection is the OG Pump Golf, a standout that reimagines Reebok’s iconic basketball technology for the fairway. The shoe features premium weatherproof leather in a crisp navy-and-white palette, accented with subtle yellow details and tonal MANORS embossing for understated texture. The spikeless outsole is designed to perform both on and off the course, offering grip and versatility in equal measure.

    The brands emphasized in their launch statement:
    “This isn’t your standard golf shoe—it’s a bold reinterpretation of Reebok’s iconic basketball tech, adapted for the fairway.”

    Completing the footwear lineup is the Club C Revenge Vintage, available in navy and burgundy. These sneakers channel Reebok’s timeless off-course appeal, making them as at home in the clubhouse as they are on city streets. The design bridges eras with subtlety, never feeling forced.

    As detailed in the official collection reveal noted:
    “They bridge eras without forcing the point.”

    Apparel That Moves With You

    The apparel component of the collection is just as thoughtfully executed. Relaxed-fit shooter shirts, clean-cut nylon trousers, and utility-forward caps all reflect MANORS’ commitment to functionality and Reebok’s athletic DNA. Every piece is designed to move and adapt, with practical details like zippered pockets, lightweight breathable fabrics, and silhouettes that balance technical performance with casual confidence.

    The announcement further explained here:
    “This isn’t ‘just golfwear’—it’s gear meant to transition from tee box to train stop without skipping a beat.”

    Branding is subtle, allowing cut, color, and comfort to tell the story. The message is clear: golfwear can be expressive, comfortable, and—crucially—cool. Gone are the days of loud plaids and stiff collars.

    According to Reebok and MANORS shared:
    “Golf can be expressive, comfortable, and yes—cool. No loud plaids or stiff collars required.”

    A Collaboration With Purpose

    What sets this capsule apart is its sense of intention. Reebok’s decades of sport culture and technical innovation meet MANORS’ willingness to challenge tradition. The partnership feels harmonious, with each brand amplifying the other’s strengths.

    The brands jointly stated here:
    “The two brands don’t compete for attention within the collection. Instead, they sync in rhythm, with Reebok amplifying MANORS’ design DNA and vice versa.”

    MANORS’ reputation for questioning golf’s old traditions pairs seamlessly with Reebok’s technical prowess. The result is a collection that looks sharp and functions with clarity—wearable, adaptable, and grounded in real utility.

    The official materials highlight here:
    “Every piece feels wearable, adaptable, and grounded in utility without compromising aesthetics.”

    Beyond the Fairway

    Perhaps the collection’s greatest strength is its versatility. While rooted in golf, these pieces are designed to transcend the course. The shoes pair just as well with denim as with tech trousers, shooter shirts double as minimalist summer staples, and accessories have crossover appeal.

    The launch details underscore here:
    “This crossover isn’t accidental—it’s part of the mission. The collection is rooted in a belief that golfwear doesn’t have to live in a silo. Style, movement, and expression should be welcome across all terrains.”

    Subtle ’90s references in materials, silhouettes, and color-blocking add a layer of nostalgia without veering into costume territory. It’s a nod, not a throwback—a blend that feels both familiar and fresh.

    The collection summary notes here:
    “There’s a nostalgic undercurrent in the materials, silhouettes, and tonal blocking that feels familiar without leaning into costume territory. It’s more reference than recreation—and that’s exactly what makes it resonate.”

    Where to Find It

    The full Reebok x MANORS collection dropped globally on June 10 at 10AM EST via Reebok.com and MANORSGolf.com. With its sharp design and dual-audience appeal, expect sizes to move quickly. Whether you’re a golfer or just in it for the fit, this release offers a welcome remix to the traditional golf uniform.

    As the brands concluded in their announcement here:
    “It’s clear that Reebok and MANORS aren’t here to play it safe. Instead, they’ve delivered a tightly curated range that speaks to a new kind of golfer—one who values tradition but dresses for freedom. And that’s a style worth celebrating, no tee time required.”

    The Reebok x MANORS capsule proves that style, movement, and self-expression belong on every terrain, from the fairway to the city streets.

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  • Golden West Launches 9 New Boots with Lainey Wilson

    Golden West Launches 9 New Boots with Lainey Wilson

    Lainey Wilson’s Golden West Boots collection made its debut at a special Nashville pop-up event.

    Country music star and entrepreneur Lainey Wilson has officially stepped into the world of fashion, launching her inaugural Golden West Boots collection on (June 5) at an exclusive pop-up event at Lainey Wilson’s Bell Bottoms Up Restaurant and Bar in Nashville.

    A Collection for Trailblazers and Dreamers

    The debut Golden West Boots collection features nine fashion-forward styles that are designed to pair effortlessly with denim, dresses, or skirts. The lineup includes both tall and short cowgirl boots, as well as a show-stopping platform boot. Each pair is artisan-crafted using rich materials, lush and unique details, and unexpected fashion twists, ensuring that every style stands out.

    Lainey Wilson, who is the Founder of Golden West, collaborated closely with renowned designer Michael Petry for this launch. Petry brings a wealth of experience to the table, with an impressive portfolio that includes work for Frye, Tumi, Ralph Lauren, Prada, and adidas.

    Craftsmanship with Heart

    For Wilson, the collection is more than just footwear—it’s a reflection of her journey and the values she holds dear.

    Lainey Wilson said: “This brand is a piece of my heart. It’s not just about what we wear — it’s about the stories we carry, the music that moves us and the trails we blaze every day. This brand is for the trailblazers, the dreamers, the doers, the wayward souls and wild hearts. I grew up wearing boots on the farm, rodeos and on the stage. They represent not just fashion, but hard work. I’m so proud to create a brand with incredible craftsmanship — where every thread, every piece of leather and every detail is designed with purpose and soul.”

    A Creative Partnership

    Petry echoed Wilson’s passion for authenticity and quality, highlighting the creative synergy that shaped the collection.

    Michael Petry said: “It’s an honor and privilege to work with Lainey on the launch of Golden West Boots. It has been a true and natural creative partnership from the get-go. She has brought an authenticity and perspective that is rare and unique and it shows in each and every detail of the boots. She has led the launch of this brand with heart and vision and it’s been a reflection of her spirit and grit.”

    Red Carpet Debut and Limited Release

    Wilson gave fans a preview of the collection when she unveiled the Atta Girl platform boot in Black on the red carpet at the American Music Awards in Las Vegas on May 26. The buzz from that appearance has only grown, with the full collection now available in limited quantities at goldenwestboots.com.

    Where to Buy

    Fashion enthusiasts and fans alike can shop the Golden West Boots collection now but quantities are limited making each pair a coveted piece of Wilson’s story and style. The launch marks a significant step for Wilson as she brings her vision of craftsmanship authenticity and Western flair to the fashion world.

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  • Adidas and Apple Stores Among 7 Retailers Looted Overnight in Downtown LA

    Adidas and Apple Stores Among 7 Retailers Looted Overnight in Downtown LA

    Looters struck several major stores in downtown Los Angeles overnight as unrest continued following days of anti-ICE protests.

    Several stores in downtown Los Angeles were struck by looters on Monday night, June 9, as ongoing civil unrest continued to grip the city following days of anti-ICE protests, according to the Los Angeles Police Department.

    Major Retailers and Local Businesses Impacted

    The wave of looting affected a range of businesses, both large national brands and local retailers. Notably, an Adidas location on Broadway and Shoe Palace on Main Street were among the stores broken into and looted. These incidents highlight how even well-known brands are not immune to the disruption that can occur during periods of social unrest.

    In addition to these footwear retailers, an Apple Store on Broadway was also targeted by looters. The loss of inventory and property damage at such high-profile locations highlights the vulnerability of downtown Los Angeles businesses during times of heightened tension.

    Local businesses were not spared. Two marijuana dispensaries (licensed cannabis retailers), a pharmacy, and a jewelry store were also looted during the night’s events. The Skechers factory outlet store on Broadway responded by boarding up its storefront to prevent further damage and losses.

    Law Enforcement Response and Arrests

    Authorities responded to the incidents as reports of looting spread throughout the downtown area. The Los Angeles Police Department said that some arrests were made in connection with the looting, though additional details about the suspects or the number of arrests were not immediately available. The police presence in the area was heightened as they worked to restore order and prevent further incidents.

    Context: Ongoing Civil Unrest and Anti-ICE Protests

    The looting comes after several days of protests in downtown Los Angeles, sparked by opposition to U.S. Immigration and Customs Enforcement (ICE) operations. Demonstrations have drawn large crowds and, at times, resulted in tense confrontations between protesters and law enforcement. The unrest has created a volatile environment for local businesses, many of which have already faced challenges related to previous protests and the broader economic climate.

    Impact on the Community and Local Economy

    The overnight looting has added to the strain on downtown Los Angeles retailers and the broader community. Business owners are now dealing with the aftermath of property damage, loss of merchandise, and the ongoing threat of further unrest. The decision by some stores, such as the Skechers factory outlet, to board up their locations reflects the uncertainty and concern among business owners.

    Community members have expressed frustration and concern over the impact of the looting, particularly as many businesses are still recovering from previous disruptions. The incidents have also reignited discussions about public safety, the role of law enforcement, and the need for constructive dialogue between city officials, business owners, and community leaders.

    Security and Recovery

    As downtown Los Angeles continues to deal with the effects of civil unrest, city officials and law enforcement are working to enhance security and support local businesses. Efforts are underway to assess the full extent of the damage and to provide resources for affected retailers. Business owners are being encouraged to remain vigilant and to take precautions to protect their property as the situation evolves.

    The events of June 9 serve as a reminder of the complex challenges facing urban centers during periods of social and political upheaval. As the community seeks to recover, there is a renewed focus on finding solutions that address both immediate security concerns and the underlying issues driving the unrest.

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  • Reebok Partners with Angel Reese for First Sneaker Drop

    Reebok Partners with Angel Reese for First Sneaker Drop

    Angel Reese is set to make a major impact in both sports and fashion with her latest collaboration.

    The Chicago Sky star has become one of the most talked-about names in basketball and fashion. Fresh off a warm welcome at LSU, where the Sky triumphed over Brazil in a preseason exhibition, Angel Reese now turns her attention to the WNBA season and a new partnership with Reebok. This collaboration is a cultural moment that blends sports performance with high fashion, setting a new standard for athlete endorsements and style.

    The Announcement: Angel Reese x Reebok Collection

    On Thursday, Reebok officially unveiled the Angel Reese x Reebok collection, a line that includes both sneakers and clothing designed to reflect Reese’s unique personality and on-court dominance. The brand captured the spirit of the collaboration in a post on X, stating:

    Reebok said: “She dominates the paint. Now she’s redefining style. Introducing the Angel Reese x Reebok collection—a bold mix of performance and unapologetic personality. Hoops meets high fashion. Game on.”

    Angel Reese also amplified the excitement, sharing the news with her followers and encouraging them to check out the collection:

    Angel Reese said: “Angel Reese X Reebok Collection! SHOP NOW!”

    This collection is the latest extension of Reese’s partnership with Reebok, which began in 2024. It is a testament to her growing influence and her ability to bridge the worlds of sports and fashion seamlessly.

    Performance Meets Personality

    Angel Reese’s rookie season with the Chicago Sky was nothing short of historic. She set records for rookies in double-doubles and rebounding, quickly emerging as one of the WNBA’s most marketable players. Her on-court achievements have been matched by her off-court charisma and sense of style. The new Reebok collection is designed to capture both sides of Reese’s persona: the fierce competitor and the fashion icon.

    The line’s bold designs reflect Reese’s fearless approach to both basketball and fashion. Each piece is crafted to offer performance for athletes while making a strong statement in everyday wear. This dual focus is what sets the collection apart and cements Reese’s status as a trailblazer in athlete-driven fashion collaborations.

    Angel Reese: The Fashionista

    Reese’s influence extends far beyond the basketball court. She has become a fixture in the world of high fashion, gracing the cover of Vogue Magazine and making a memorable appearance at the 2024 Met Gala. This year, she joined the Met Gala committee alongside fellow athletes Simone Biles and Sha’Carri Richardson, highlighting her growing role as a cultural influencer.

    Her style draws inspiration from icons like Tyra Banks, Teyana Taylor, Rihanna, and Zendaya, all of whom are known for blending elegance with an edgy, experimental flair. Reese’s approach to fashion is playful yet sophisticated, making her a role model for young athletes and fashion enthusiasts alike.

    The Culture of Style in the WNBA

    Fashion has become an integral part of the WNBA’s identity. Players frequently use the “Tunnel Walk”—the moment when they enter the arena before games—to showcase their personal style. Reese’s collaboration with Reebok is a natural extension of this culture, offering fans and fellow athletes a new way to express themselves both on and off the court.

    The WNBA has long been at the forefront of merging sports and style, and Reese’s new collection is a testament to the league’s evolving image. By partnering with Reebok, Reese is not only expanding her own brand but also contributing to the broader conversation about what it means to be a modern athlete.

    A Defining Moment for Angel Reese

    The launch of the Angel Reese x Reebok collection marks a significant milestone in Reese’s career. It showcases her growth from a standout rookie to a cultural icon who is redefining the boundaries of sports and fashion. As she gears up for another season with the Chicago Sky, Reese continues to inspire on the court and set trends off it.

    With her bold new collection, Angel Reese is proving that she is more than just a basketball star—she is a force in the world of fashion and a role model for the next generation of athletes. This collaboration with Reebok is just the beginning of what promises to be a lasting legacy.

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  • Father’s Day Golf Gift Guide

    Father’s Day Golf Gift Guide

    As Father’s Day approaches, it’s time to celebrate all the dads who love hitting the links—whether they’re seasoned pros, weekend warriors, or just starting out on the golf course. In this special gift guide, we’ve curated the best footwear, apparel, and accessories tailored for every type of golf-loving dad. From stylish shoes and performance apparel to must-have gadgets and thoughtful gifts, our picks will help you find the perfect way to show appreciation and keep dad at the top of his game both on and off the course.

     

    For the Tech Inspired Golf Dad

    Reebok Flash LCD010 30 Perspective

    Reebok Voltage Smart Audio Sunglasses Powered by Lucyd

    Elevate your active experience with Reebok Voltage Smart Audio Sunglasses Powered by Lucyd featuring stunning blue mirror polarized lenses. These Bluetooth sport sunglasses combine premium athletic eyewear with advanced HiFi audio technology designed and tuned in the USA—delivering sound quality that outperforms typical audio glasses. Perfect for various sports and fitness activities, they allow you to listen to motivational music without blocking crucial environmental sounds.

     

    For the Dad with Swag On The Course

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    Mature Golf Club Fade Frosted Polo

    Whether you’re swinging for the green or grabbing drinks at the clubhouse, this polo is built for comfort, style, and all-day performance. Made with a flexible performance blend, it’s designed to move with you, wick away moisture, and keep you cool under pressure.

     

     

     

    For the Dad Serious About his Shoe Game

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    The Golf Shoe By Heathlander

    Proper golfers walk and walk a lot. Whether it’s an emergency 9 after work or 54 on a midsummer’s day, almost nothing matters more than a golfer’s connection with the ground they walk on. Keep Dad on top of his game with The Golf Shoe by Heathlander.

     

     

    For The Casual Caddy Dad

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    Sand Trap Polo by BearBottom

    The Performance Polo is a premium golf polo for making a statement on the course. Features a stretch performance blend and unique prints for our favorite Dad.

     

     

    For the Steady Putter Dad

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    FootJoy Men’s Flex Spikeless Laced Golf Shoes at Academy Sports & Outdoors

    Conquer the course and cruise through your day with the FootJoy Men’s Flex Spikeless Laced Golf Shoes. This spikeless golf shoe provides lightweight comfort and breathability for all 18 holes, while the versatile design lets you transition seamlessly from fairway to greenside hangout.

     

     

    For the Dad Who Golfs With Mom

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    Helen Sleeveless Bodysuit by Honey Golf

    Happy wife happy life right? Keep the whole house in style on and off the course with the Helen Sleeveless Bodysuit by Honey Golf.  Crafted from a thick, buttery soft material that gently compresses for a slimming effect, while providing the perfect stretch for unrestricted movement. Designed by athletes.

     

     

    For The New Dad This Year

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    Golf Rollneck Toddler Sweater and Smocked Golf Baby Bubble by Mud Pie

    Make dad proud with  The Golf Rollneck Toddler Sweater. It’s made from high-quality cotton yarn, ensuring a soft and comfortable fit for your little one. The rolled neck design adds a touch of sophistication to this classic sweater style. Or The Smocked Golf Baby Bubble is a charming and stylish outfit designed for your little one. This gingham-patterned bubble showcases delightful flutter sleeves that add a touch of elegance and playfulness. The neckline is adorned with intricate smocked embroidery, providing a classic and timeless look for your newborn.

     

    For The Tee Time Titan Dad

     

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    Jelly Black / Sky Blue Torrey Pines Sport by Knockaround 

    As the Official Eyewear of the PGA TOUR and PGA TOUR Champions, Knockaround offers lightweight, polarized frames built for long days under the sun. Designed for the Course – Lightweight, impact-resistant lenses with UV400 protection, and color enhancing lenses make these a reliable choice for sunny rounds and early tee times.

     

     

     

    For the Putting Pro Pops

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    Callaway Men’s Balboa Sport v2 Spikeless Golf Shoes at Academy Sports & Outdoors

    Keep dad performing on the course! Swap out the old golf shoes with the Callaway Men’s Balboa Sport v2 Spikeless Golf Shoes. The opti-vent mesh liners deliver optimal heat management, and the microfiber leather uppers with Opti-dri protection help keep dad’s feet dry when the greens are wet.

     

     

    For The Athletic Golf  Dad

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    S1 Tru Comfort Socks

    Dad’s feet work hard — give them the support they deserve. The S1 Tru Comfort Socks are engineered for athletes who demand peak performance without compromise. Designed with targeted cushioning, breathable materials, and a sleek yet functional fit, these all-white crew socks are built to move with you.

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  • Reebok, Slam Jam, and Authentic Brands Team Up to Redefine Global Style and Culture

    Reebok, Slam Jam, and Authentic Brands Team Up to Redefine Global Style and Culture

    Under the stewardship of Authentic Brands Group, Reebok has been actively seeking ways to strengthen its global footprint and reconnect with both loyal and new consumers.

    The new partnership with Slam Jam is designed to leverage the Italian company’s deep roots in streetwear, fashion, and sneaker culture, as well as its extensive network of premium retail partners. According to the official press release, this alliance is intended to ensure that Reebok reaches “discerning consumers through key global retail partners,” working in close collaboration with RDG Global, the brand’s global design hub and supplier.

    Slam Jam, founded by Luca Benini in 1989, has been at the forefront of underground culture and high fashion for over three decades. The company is widely recognized for its curatorial precision and cultural credibility, having introduced numerous iconic brands to the European market and influenced urban subcultures and fashion movements around the world. Authentic described Slam Jam as “a cultural institution and premium lifestyle company and distributor,” highlighting its unique ability to operate at the intersection of underground culture and high fashion.

    Voices Behind the Partnership

    The excitement surrounding the partnership is evident from both sides. Luca Benini, founder of Slam Jam, shared his enthusiasm for the collaboration:

    “We are thankful and excited to embark on this journey together with Authentic and Reebok. The brand has been pushing the edges of culture through sport and lifestyle for generations, giving voice to local and global movements with impact.”

    This sentiment is echoed by Steve Robaire, EVP of Reebok at Authentic, who emphasized Slam Jam’s unique position in the global fashion and streetwear space:

    “Slam Jam is a proven leader and tastemaker in the global fashion and streetwear space. Their history, credibility, and connection to top retail partners make them the ideal partner to help usher Reebok into its next era. This partnership reflects a complete rebirth of our strategy, bringing Reebok to market with a sharp cultural lens and the authenticity that Slam Jam has embodied for over three decades.”

    The Impact on Reebok’s Future

    The partnership is more than just a distribution deal; it represents a strategic evolution for Reebok. By aligning with Slam Jam, Reebok aims to tap into new retail opportunities and deepen its connection with culturally engaged consumers. Authentic stated that the collaboration “underscores Authentic’s mission to unlock Reebok’s full potential through culturally connected relationships that deepen consumer affinity.”

    Slam Jam’s track record of introducing global brands to Europe, combined with its unwavering creative vision, positions it as an ideal partner for Reebok’s next phase of growth. The company’s influence extends from its roots in Ferrara, Italy, to urban centers worldwide, consistently shaping trends and movements within the streetwear and fashion communities.

    Looking Ahead

    As Reebok enters this new era, the partnership with Slam Jam is poised to blend sport, lifestyle, and street culture in innovative ways. The collaboration will prioritize quality, creativity, and authenticity, ensuring that Reebok remains relevant in a rapidly changing market. By leveraging Slam Jam’s expertise and network, Reebok is set to reach new audiences and strengthen its position as a leading global brand.

    For consumers, this means more access to exclusive products, thoughtfully curated retail experiences, and a brand that continues to push the boundaries of culture through sport and lifestyle. As both companies look to the future, the partnership stands as a testament to the power of collaboration and the enduring influence of street culture on the global stage.

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