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UGG has launched a global campaign for the Autumn/Winter 2024 season in partnership with the multi-talented artist, Post Malone. Known for his genre-blending music and distinctive personal style, Post Malone has long been a fan of the UGG brand, even owning a custom camo pair of boots. The Tasman Weather Hybrid and Neumel Weather Hybrid are featured in the campaign and include new standout colorways and versatile functionality.

 

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The campaign, which debuted on October 1, 2024, marks a significant partnership between the California-based lifestyle brand and the nine-time diamond-certified, GRAMMY® Award-nominated musician. Designed to reflect UGG’s core values of individual expression and community, Post Malone’s creative touch shines through in the first film, released on October 2, 2024, which showcases UGG’s men’s Weather Hybrid Collection.

“I’ve been a UGG fan since high school and feel so good wearing the boots. I even had a custom camo pair made for me last year,” said Post Malone. “That’s why I’m so excited to work with the brand and bring in my crew for this new campaign. Being comfortable to express myself has always been at my core, and that’s why this is such a killer partnership.”

This new line includes the Tasman Weather Hybrid and Neumel Weather Hybrid, iconic for their versatility and enhanced waterproof capabilities.

Tasman Weather Hybrid, $150: Featuring waterproof suede, seam-sealed construction, and cozy UGGplush™ upcycled wool lining, the Tasman Weather Hybrid offers a light, slipper feel with an easy slip-on silhouette. The outsole is made from renewable, rainwater-nourished sugarcane and features a permanent galosh for wet conditions.

Neumel Weather Hybrid, $180: The iconic heritage chukka, The Neumel, gets a weatherized upgrade. A timeless boot made of rich, waterproof suede, the Neumel Weather Hybrid is lined in the UGGplush™ upcycled wool blend and finished with an outsole made from renewable, rainwater-nourished sugarcane for all-day cushioning and a signature Classic-like feel indoors or out. White Spider Rubber™ outsole pods offer enhanced traction.

Aimed at highlighting the unique fusion of fashion and function, the collection is brought to life with vibrant imagery and storytelling. The film, shot by Post Malone’s friend and frequent collaborator Ramez “Mezzy” Silyan, features the artist leading a horse named Jasper over a small puddle, cleverly emphasizing the waterproof features of the Weather Hybrid boots. The campaign’s visuals were created by photographer Adam DeGross and styled by Catherine Hahn, ensuring the look and feel remain authentic to Post’s persona and the UGG brand.

Later this year, UGG will also unveil Feel House, a multi-sensory retail experience in Los Angeles, further cementing the partnership’s innovative approach to retail and community engagement.

“We’re thrilled to have Post Malone as our new men’s ambassador,” said Anne Spangenberg, President of UGG®. “UGG is all about being comfortable to express yourself, so to partner with Post Malone to express his creativity and co-create our new campaign with us is truly an honor.”

Metro Shoes has launched a glamorous and sophisticated campaign for Autumn Winter 2024, fronted by actors Triptii Dimri and Vijay Varma. The campaign is an optimistic fusion of elevated classics, effortless cool, and the latest METRO Shoes designs. Vijay brings a relaxed, sophisticated sense of personal style, and Triptii amplifies the fashion quotient with her chic dressing and feminine confidence.

Alisha Malik, President, METRO Brands Ltd., states, “We’re thrilled to have Triptii & Vijay be a part of the METRO AW24 campaign. They perfectly exemplify the brand’s audience: self-confident, authentic and with a keen sense of personal style. The campaign showcases a well-rounded collection from everyday essentials to signature styles that are stylish, versatile and comfortable.

 

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Triptii Dimri, known for her charm and elegance, embodies styles that range from intimate evening gatherings to sparkling family events. Her looks in the campaign feature versatile footwear like Swirl Kitten-Heel Sandals, perfect for evening get-togethers, Mesh Block-Heels for post-work merriments, and Metallic High-Heel Sandals that add a dash of radiance to festive family gatherings.

“The excitement of shopping at METRO with my family is a cherished memory. Growing up, it was my go-to brand for everything, from casual styles in college to more trendy options for special occasions,” recalls Triptii. “And today, I’m truly delighted to join the brand for their latest Autumn Winter campaign. The new collection beautifully balances comfort and style, and my personal favourite is the Metallic High-Heel Sandals—a statement pair that is sure to keep the style quotient up a notch during the festivities!”

 

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Vijay Varma effortlessly exudes sophistication and versatility with his selections for the campaign. He displays a range of Metro Shoes’ latest designs such as Leather Chelsea Boots ideal for formal evening events and Suede Penny Strap Loafers for polished after-hours gatherings.

“Footwear has always been an integral part of an outfit for me,” says Vijay. “Whether you’re going for a sharp look or something more relaxed and easier, your shoes should reflect the way you are dressed, and the way you feel. METRO Shoes understands the desire to look good without compromising on comfort or individual style, which is something that resonates with me.”

Both stars share fond memories and excitement for the brand. Dimri reminisces her early days, recalling Metro Shoes as her go-to brand from college to special occasions, while Varma underscores the importance of footwear in completing a look that reflects personal dressing style and emotion.