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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
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HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
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The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
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Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • Dream Pairs Introduces the Fuzzy Collection for Fall/Winter 2024

    Dream Pairs Introduces the Fuzzy Collection for Fall/Winter 2024

    As the frost starts to nip at our toes, Dream Pairs has launched the ultimate solution to keep you both warm and stylish this season: the Fuzzy Collection. Unveiled just in time for Fall/Winter 2024, this new lineup promises to redefine cozy footwear with a chic twist.

    The Dream Pairs Fuzzy Collection features four exquisite series: FuzzyClassic, FuzzyEasy, FuzzyGo, and FuzzyChic. The collection includes various plush options, from fur-lined boots to fuzzy slippers, ensuring there’s something for every occasion.

    Crafted from 100% premium suede leather, they offer water-resistant construction to protect against rain and snow. Inside, a triple-layer insole—comprising memory foam, latex cushioning, and faux fur—ensures a blissful walking experience, while the 17mm faux fur lining guarantees warmth and insulation.

    Highlights of the Collection

    Fluffy Ankle Boots: Perfect for cold winter mornings, these boots are lined with faux fur, ensuring toasty warmth. The exterior features sleek, water-resistant materials, making them practical for snowy adventures too.

    Fuzzy Moccasins: These indoor-outdoor gems bring the laid-back comfort of slippers with the functionality of outdoor shoes. A stylish solution for lazy weekends or quick errands.

    Shearling-Lined Slippers: The epitome of luxury for your feet. These slippers come in fun colors and patterns, adding a dash of personality to your at-home wardrobe.

    Fur-Trimmed High-Heel Boots: Because why should winter constrain your fashion choices? These boots are perfect for those who want to step out in style, even in the coldest months.

    With the Fuzzy Collection now available on their website and in stores, there’s no better time to upgrade your winter wardrobe. Embrace the cozy, chic vibes Dream Pairs has to offer and make your Fall/Winter 2024 both comfortable and stylish.

  • Cat Footwear Launches “Most Capable” Work Boot

    Cat Footwear Launches “Most Capable” Work Boot

    Cat Footwear has once again shattered industry standards with its latest innovation in work boots, the Invader Max. The Invader Max sets a new benchmark for protective footwear, combining robust features with unparalleled comfort.

    Inspired by Caterpillar Inc.’s heavy-duty machinery, this boot is the ultimate fusion of strength and agility, designed to tackle any challenge with unmatched reliability. Its composite safety toe ensures maximum protection without compromising the boot’s lightweight nature, making it ideal for long hours on demanding terrain.

    “Our team set out on a mission to create a work boot that redefines the industry standard – not just pushing boundaries, but completely shattering them,” said Michael Boss, Brand Marketing Manager of Cat Footwear. “The Invader Max truly embodies this vision. With its bold design and robust protective features, it stands out as a work boot ready to tackle any challenge.”

    One of the standout features of the Invader Max is its tire-tread-inspired outsole. Engineered for superior traction, the slip-resistant technology extends across the heel, toe, and arch, significantly reducing the risk of slips and falls. The waterproof construction further enhances its practicality, ensuring your feet remain dry and comfortable in all conditions.

    The Invader Max retails at $164.95 and is now available on catfootwear.com and nationwide, participating retailers.

  • Yeezy Pods Review: Worth it or not?

    Yeezy Pods Review: Worth it or not?

    The Yeezy Pods feature a one-piece design that extends up to the calf, providing a snug and comfortable fit. The first colorway comes in a sleek black, and the shoes are available in three sizing options. Reddit users who have tried the Pods are impressed with the shoe quality, describing them as thick, comfy, and warm.

    TikTok users have also been raving about the Yeezy Pods. Many compare the feeling of wearing them to compression socks with a rubber sole and foam insole, giving the sensation of wearing almost nothing. The Pods have been praised for their surprising comfort and unique style.

    Perhaps the most shocking aspect of the Yeezy Pods is their price. Originally sold for $200, Kanye West decided to drastically reduce the price to just $20, making them accessible to a much wider audience. This 90% reduction has led to increased interest and sales.

    Credit: Reddit community

    A reddit user shared their Yeezy Pods review on reddit, in a post titled ‘Yeezy Pods,’ and says:

    “I’m usually size 12 in yeezys and these fit perfectly. i’m quite impressed with the build quality of these as most pictures i had seen previewed them to look wonky and just not good quality, these are actually really thick, comfy, and warm. possibly my new favorite footwear item. the material molds to your feet and you even have a bit of room for breathability and comfort.”

    “Walking feels really good with these, im usually a heel striker and i can feel these are gonna help with this. the side inner ankle does have a “hole” but it’s made like that since it’s supposed to resemble a sock but these are built firmly so it shouldn’t be a problem.”

    “The packaging is also very simplified with this black satin bag that fits both the pods nicely when they are folded.”

    “Overall, i give the Yeezy Pods a solid 8.5/10 the only problem i could see is wet weather could be an issue, maybe also finding outfits to match the silhouette style might be difficult for some but its all in how you wear your clothes and how you feel when you wear them.”

    Commenters responded to the post asking:

    “How is everyone getting them already, mine haven’t even shipped yet and i ordered the night they came out”

    “Is this a size 3? I’m an 11.5 and ordered a 3”

    “I seen sock shoes in the market that can be machine washable, is that the case for these? Do you wear socks over them or wear “barefoot”? What do you think the materials are?”

    “What is your shoe size normally outside of yeezy?”

    “Are they ripted becuse there are some holes where l can see your ankle”

    Reddit user responded:

    “i believe this is just machine washable using a bag. you can do either although wearing them barefoot is the more practical approach. it’s a very well knit sock with thick material and intricate weaving with a sturdy rubber sole that is put on in 2 pieces.”

    “yes this is a size 3, i think you should be fine, i was scared maybe it would’ve been too big but not at all”

    “a 12, i have shoes that aren’t yeezy that are 11.5 and they feel too tight”

    “no it’s supposed to be like that, socks are manufactured with that small hole and this style of shoe imitates that”

    One of the top questions was in regards to which Yeezy size to select (1,2 or 3), the consensus was:

    1. It’s better for the shoe to be a bit smaller than being super loose as the pads would shift around a lot.
    2. The Reddit user’s post is usually a size 12 in Yeezys and size 3 and it fits perfectly
    3. Most commenters who are a usual 10-11 in US sizing opted for a size 2
    4. Most commenters who are usually a size 8.5-9 in US sizing opted for a size 1
    5. A commenter who has is usually a size 12, ordered a size 3 and still has extra space in the front

    On the official Yeezy site, recommended size chart for the YZY Pods are as follows:

    Size 1: US 6-8.5

    Size 2: US 9-10.5

    Size 3. US 11-13

    When it came to everyday wear a durability, a user @ellbellsneakers took to TikTok to share their Yeezy pods after wearing them for 100 hours, and say:

    @ellbellsneakersWould upu wear Yeezy Pods?♬ original sound – Elliot Page

    “My brother immediately called me out for looking short in them.”

    “Walking was actually nice, and felt free like wearing barefoot shoes, however when I stepped in a puddle my feet got soaking wet.”

    “Jokes aside, these are the perfect leg-day shoe.”

    “What about running in the rain and mud? There was alot more impact running in these shoes.”

    “I threw the muddy shoes in the wash and they came out looking brand new.”

    “I can honestly say these are the best $20 shoes I’ve ever had.”

    Another user @romeebx took to TikTok to show off the fabric construction of the shoes:

    @romeebx Yzy pods review. Im a size 2 !! Normally a 9-9.5 !! I LOVE THESE #yeezy #yzy ♬ Calm (Lofi) – Faneo sound

    “Yes you can walk in these”

    “Yes you can run in these”

    “Yes you can jump in these”

    “These are my favourite silhouette so far”

    “All in all, amazing shoe, they have done it again with the innovation, love them.”

    The Yeezy Pods are available exclusively through Kanye West’s Yeezy website, with a delivery timeframe of around 4 weeks. Made in Italy.

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  • Zumba Partners with Spice Girl Mel B. to Launch Exclusive Class

    Zumba Partners with Spice Girl Mel B. to Launch Exclusive Class

    Zumba, the global sensation known for turning fitness into a festive dance party, has teamed up with an entertainment icon to bring a whole new flavor to its offerings. Beloved Spice Girl Mel B. has partnered with Zumba to introduce an exclusive class titled “Spice Up Your Moves.” This exciting announcement took place on September 21st, 2024, generating buzz among fitness enthusiasts and Spice Girls fans alike.

    Zumba, a Latin-inspired dance workout created by Colombian dancer and choreographer Beto Pérez in 2001, is celebrated worldwide for its energetic and fun routines. With over 15 million participants in 200,000 locations across 180 countries, Zumba has become a staple in the fitness community. The “Spice Up Your Moves” class seamlessly blends Mel B.’s signature dance style with the dynamic, international rhythms that Zumba is known for.

    Available exclusively on the Zumba App, “Spice Up Your Moves” brings a unique step breakdown format where Mel B. shares her favorite Zumba steps. The class is designed to be accessible to individuals of all fitness levels, making it a perfect fit whether you’re a seasoned Zumba enthusiast or a complete newcomer. Best of all, this vibrant class is offered for free, ensuring that everyone has the opportunity to join in the fun.

    Reflecting on this new venture, Mel B. expressed her enthusiasm: “Being able to do something with movement that you enjoy, with music that you enjoy, with people you enjoy… best remedy ever! I feel like I smashed it when I take a Zumba class, all of it in my own way!” Carolina Moraes, Chief Marketing Officer of Zumba, echoed this sentiment, stating, “Mel B embodies the spirit of empowerment and energy that Zumba is all about. Her influence as a global icon and her passion for dance make her the perfect partner for this new class.”

    Download the Zumba App and dance with Mel B. HERE.

  • The Most Popular Sneaker Brands at the US Open 2024

    The Most Popular Sneaker Brands at the US Open 2024

    At the 2024 US Open, tennis players showcased a diverse range of popular and innovative tennis shoe brands, underlining a mix of performance and style on the courts in Flushing, NY. Among the standouts were models from Nike, Adidas, Asics, and custom collaborations that highlighted the latest trends in tennis footwear. Whether you’re a player or a fan, these footwear trends are shaping the future of tennis, both on and off the court.

    1. Nike

    Nike remains a dominant tennis shoe company committed to innovation and performance. Naomi Osaka, one of the sport’s influential figures, wore custom white and lime green Nike sneakers adorned with dainty bows during her matches. This blend of functionality and flair exemplifies the brand’s appeal to both professional players and fashion enthusiasts. Additionally, Frances Tiafoe sported custom Cadillac x The Shoe Surgeon sneakers, further emphasizing the trend of personalized and collaborative designs that Nike is known for.

    2. Adidas

    Adidas also made a significant impact at the tournament. Victoria Azarenka, recognized for her aggressive baseline play, wore Adidas shoes with distinct pink slashes, aligning her on-court dynamism with vibrant style. The brand’s commitment to stability was evident in models like the Adidas Barricade 13, known for its reliable support and comfort. It is a top choice for players seeking a balance between performance and durability.

    3. Asics

    Asics solidified its presence with models like the Asics Gel Resolution 9, praised for its outstanding durability and overall performance. This shoe was prominent on the feet of several high-performing athletes. Asics also made waves with the Gel Challenger 14, a top choice for beginners due to its comfort and support. The brand’s focus on cushioning and impact protection was showcased by the Asics Court FF 3, celebrated as the best overall cushioned tennis shoe of 2024.

    4. Gucci

    Serena Williams, attending the US Open in a non-playing capacity, added to the footwear spectacle with her Gucci Re-Web Sneakers. Designed with tennis-inspired details and flashes of fluorescent, her choice underscored the intersection of high fashion and athletic performance in tennis footwear trends.

    5. Custom and Bespoke Designs

    Custom and bespoke footwear saw a significant presence as well. Stan Wawrinka donned personalized kicks during his first-round match against Mattia Bellucci, reflecting the growing trend towards unique, customized shoe designs in the tennis world. Emma Raducanu and Jessica Pegula were among the other players who highlighted their styles through colorful and creative shoe choices.

    6. Polo Ralph Lauren

    This year, even the ball crews made a statement. Polo Ralph Lauren provided their distinctive shoes, combining functional performance with aesthetic appeal, and contributing to the broader visual spectacle of the US Open.

    This year, the US Open also flaunted the creative expressions of ball crews, with Polo Ralph Lauren providing their distinctive shoes, adding to the overall aesthetic and functional appeal of the event. The blend of performance-driven technology, personalized design, and vibrant style in tennis footwear at the 2024 US Open showcases how the industry continues to evolve, catering to the needs of athletes and fashion-forward enthusiasts alike.

  • 10 Best Shoes From Farfetch for Fall 2024

    10 Best Shoes From Farfetch for Fall 2024

    Shopping for the perfect pair of shoes for the fall can be exciting and daunting, given the many stylish options available. Farfetch offers a dazzling array of footwear this season that adds elegance and flair to any wardrobe. Whether you’re seeking something chic and sophisticated for the office, casual and comfortable for weekends, or bold and trendy for special occasions,

    From classic boots and versatile loafers to glamorous heels and contemporary sneakers, each pair promises to keep you stylishly on point as the leaves change. Get ready to enter the season with confidence and flair by exploring our top picks from Farfetch‘s fall shoe collection.

    Here’s the top picks from Farfetch for 2024 Fall Season:

    linda 100mm pointed toe boots

    Saint Laurent Linda 100mm pointed-toe boots

    Available Colours : black

    Available Sizes : 40 , 38.5 , 39.5 , 40.5 , 38 , 39 , 36 , 37 , 41 , 36.5 , 37.5

    Shop now on Farfetch, starting at $805

    alimha 105mm leather sandals

    Giuseppe Zanotti

    Available Colours : green

    Available Sizes : 36 It , 38.5 It , 39 It , 37 It

    Shop now on Farfetch, starting at $477 on sale from $725

    aquazzura 105mm talk to me sandal 105 farfetch

    Aquazzura 105mm Talk To Me Sandal 105 – Farfetch

    Available Colours : black

    Available Sizes : 36 It , 38.5 It , 39 It , 37 It

    Shop now on Farfetch, starting at $635

    cloudbust thunder sneakers

    Prada Cloudbust Thunder sneakers

    Available Colours : white

    Available Sizes : 37.5 It , 38 It , 40 It , 41 It , 35 It

    Shop now on Farfetch, starting at $1,200

     

    naked wolfe track chunky sneakers

    NAKED WOLFE Track Chunky Sneakers

    Available Colours : white

    Available Sizes : 5 Uk , 6 Uk , 7 Uk , 8 Uk

    Shop now on Farfetch, starting at $260

    logo print leather low top sneakers

    Givenchy Logo-Print Leather Low-Top Sneakers

    Available Colours : white

    Available Sizes : 39 It , 40 It , 36 It , 37 It , 36.5 It , 37.5 It , 38.5 It , 38 It , 41 It

    Shop now on Farfetch, starting at $339-550

    addie logo plaque leather loafers

    Jimmy Choo

    Available Colours : black

    Available Sizes : 37,5 It/eu , 38 It/eu , 38,5 It/eu , 39 It/eu , 39,5 It/eu , 40 It/eu , 35,5 It/eu , 42 It/eu , 36,5 It/eu , 37 It/eu , 36 It/eu , 41 It/eu , 35 It/eu

    Shop now on Farfetch, starting at $260-742

    marcie leather loafers

    Chloé

    Available Colours : black

    Available Sizes : 40 Eu , 36.5 Eu , 38 Eu , 38.5 Eu , 39 Eu , 41 Eu , 36 Eu , 37 Eu , 39.5 Eu , 37.5 Eu

    Shop now on Farfetch, starting at $472-875

    tokuten tiger blue sneakers

    Onitsuka Tiger By Asics

    Available Colours : white

    Available Sizes : 25.5 Jp (cm) , 26 Jp (cm) , 27 Jp (cm)

    Shop now on Farfetch, starting at $214-426

    logo strap sandals

    Chloé Logo-Strap Sandals

    Available Colours : black

    Available Sizes : 35 Eu , 36 Eu , 37 Eu , 38 Eu , 34 Eu , 39 Eu , 40 Eu

    Shop now on Farfetch, starting at $230-490

  • René Caovilla History & Ownership Timeline (1923-2024)

    René Caovilla History & Ownership Timeline (1923-2024)

    René Caovilla, an iconic name in the luxury footwear market, has captivated the fashion world with its exquisite and opulent evening shoes. Founded in 1923 by Edoardo Caovilla in Fiesso D’Artico, an industrial city near Venice, Italy, the brand has maintained a rich heritage of artisanal shoemaking for over a century. Driven by artistry, René Caovilla‘s creations, such as the iconic Cleo sandal, have become a staple on red carpets, adorning the feet of A-list celebrities like Jennifer Aniston, Angelina Jolie, and Zendaya.

    Today, the brand continues to flourish under the creative direction of Edoardo Caovilla, offering a wide array of jewel-like shoes at high-end retailers such as Neiman Marcus. Whether you’re looking for elegant sandals or platforms adorned with Swarovski crystals, René Caovilla represents the pinnacle of Italian shoemaking. In this comprehensive article, let’s dive into René Caovilla’s history and ownership.

    René Caovilla Timeline

    1923 – Foundation and Early Years

    • 1923: Edoardo Caovilla established a high-end shoe workshop in Fiesso d’Artico, near Venice, Italy, setting the foundation for what would eventually become René Caovilla. The workshop focused on crafting luxury shoes using time-honored techniques.

    1960s – René’s Beginnings and Brand Launch

    • 1960s: René Caovilla, born in 1938 and influenced by his father’s craft from a young age, officially joined the family business. He started to imbue the brand with his vision, combining goldsmithing, craftsmanship, and priceless inserts.
    • 1968: René launched the first René Caovilla collection, introducing his unique approach to shoemaking. The collection was a resounding success.

    1969 – Iconic Innovations

    • 1969: The iconic Cleo sandal, inspired by coiled Roman bracelets from the first century BC, was invented. This sandal became an emblem of the brand’s dedication to innovative design and intricate detailing.

    1970s – 1990s – Expansion and Collaborations

    • 1970s-1990s: The brand collaborated with some of the most prestigious high-fashion brands, including Valentino, Chanel, and Giorgio Armani. These partnerships helped solidify René Caovilla’s status as a luxury fashion house.

    2000s – Celebrity Endorsements and Market Growth

    • 2000s: Caovilla’s designs gained significant visibility as they became a staple on red carpets, worn by celebrities such as Jennifer Aniston, Angelina Jolie, and Kim Kardashian. This celebrity following further catapulted the brand into the global spotlight.

    2023 – Sales Surge and Current Market Position

    • 2022: René Caovilla experienced a significant sales surge, growing 50% over the previous year.
    • 2023: The brand anticipated a further increase in sales by at least 15%, signifying strong and sustained growth in the luxury footwear market.
    • February 2023: The brand is described as a collection of dreamy shoes and accessories with over 80 years of heritage, rooted in the art of Venetian shoemaking.
    • June 14, 2023: Financial reports confirmed the brand’s strong market presence and robust performance.

    2024 – Continued Legacy and Future Outlook

    • February 12, 2024: The detailed history of René Caovilla was highlighted, celebrating the brand’s dedication to craftsmanship, innovative techniques, and elegant design. The brand’s headquarters and factory remain in Fiesso D’Artico, Italy.
    • Future Plans: René Caovilla, under the leadership of Edoardo Caovilla, is poised for global expansion, potentially exploring e-commerce opportunities and sustainable luxury practices. The brand aims to integrate cutting-edge technology to enhance its time-honored craftsmanship, ensuring both comfort and durability in its designs.

    Current Status:

    As of August 31, 2024, René Caovilla is a leader in the luxury footwear industry, celebrated for its meticulous craftsmanship and iconic designs. The brand retains a strong market presence and is well-positioned for future growth and innovation, adhering to its rich Venetian heritage while embracing contemporary trends.

  • Wolverine Unveils the DuraShocks® SR Icon, Work Boot

    Wolverine Unveils the DuraShocks® SR Icon, Work Boot

    Wolverine® has just introduced the latest addition to its celebrated DuraShocks® franchise—the DuraShocks SR Icon 6″ Work Boot. This launch reaffirms Wolverine’s enduring commitment to the American worker, focusing on delivering footwear that emphasizes stability, comfort, and safety.

    MEN'S DURASHOCKS SR ICON 6" WORK BOOT
    MEN’S DURASHOCKS SR ICON 6″ WORK BOOT

    “For more than three decades, Wolverine’s DuraShocks technology has been a chart-topper, consistently winning the hearts of consumers with its unsurpassed comfort features,” shares Lauren King, Senior Marketing Director at Wolverine. “The DuraShocks SR Icon embodies our unwavering commitment to delivering the new standard of comfort – one that’s time-tested and trusted to perform for workers everywhere.”

    Since its debut in 1998, the DuraShocks SR Boot has been a cornerstone of foot comfort and durability, thanks to its iconic blue DuraShocks outsole pads. Now, in 2024, the DuraShocks SR Icon has been enhanced to offer even greater support. Every component, from its durable full-grain leather upper to the advanced cushioning midsole with increased PU, has been meticulously crafted to ensure all-day comfort. The boot’s wider, cradle-like heel provides unparalleled stability, making it ideal for long hours on the job.

    Moreover, the innovative CarbonMAX® toe delivers lightweight protection without compromising comfort, even in extreme temperatures. Wolverine’s WaterproofPlus technology further ensures that your feet stay dry and comfortable, no matter the weather conditions. The 6″ safety-toe style comes in soft-toe versions and various styles, including slip-on Romeo, 8″ lace-up, and pull-on Wellington.

    The DuraShocks SR Icon is now available on wolverine.com and at participating retailers nationwide.

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  • Esquire Men’s Fragrance Line with Michael Malul Expands on Amazon

    Esquire Men’s Fragrance Line with Michael Malul Expands on Amazon

    Esquire, the iconic men’s media brand, has announced the expansion of its fragrance collection on Amazon: the launch of four unique fragrances in collaboration with fragrance company Michael Malul, facilitated by the licensing agency IMG. This partnership initially launched in July 2024, sees Esquire leveraging its rich literary history and the personalities of its notable contributors to bring these scents to life.

    The range, available in 100ml bottles, takes inspiration from influential figures in Esquire’s storied past, including F. Scott Fitzgerald, e.e. cummings, and journalism legends like Tom Wolfe. This homage is evident in the naming of the four initial scents: American Novelist, Modern Poet, New Journalist, and Editor in Chief.

    American Novelist is a warm, ambery fragrance characterized by notes of bergamot, leather, and cedar, evoking a sense of sophistication and depth. Modern Poet, on the other hand, presents an herbal and green profile with notes of matcha, gin, and patchouli, capturing a dreamy and introspective essence. New Journalist offers a more approachable character with its blue, aquatic notes of apple leaf, blue lavender, and sandalwood, making it a versatile scent suitable for various occasions. Finally, Editor-in-Chief delves into the darker side of the fragrance spectrum, boasting bold and spicy notes of clove, labdanum, and tonka bean, perfect for those who seek a commanding and enigmatic presence.

    Esquire is not new to exploring new product lines, as highlighted by Michael Sebastian, the brand’s editor-in-chief. “Our readers have an insatiable appetite for stories about men’s fragrance and grooming. And we’ve been talking about developing men’s fragrances for years. After the successful launch of our jewelry line, this felt like the right time to do it,” he explained. “It’s the natural next step in creating products that will resonate with our readers.”

    “Collaborating with Esquire on this line of fragrances has been rewarding from start to finish,” said Hanan Malul, chief executive officer at Michael Malul. “We had the pleasure of diving into Esquire’s incredible history, and its inspiring trajectory, to bring it to life through fragrances. The result is something very special that we’re excited for people to experience.”

    The fragrances are currently available for purchase on the Michael Malul website and now on Amazon. Soon, they will expand to major retailers across the United States, making them accessible to a broader audience. This initial offering is just the beginning, with more fragrances expected to be added to the collection in the coming years, ensuring that there’s always something new to experience.

    For more information about the fragrances or to place an order, visit michaelmalul.com.

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  • Step Into Fall with Freshy Sneakers: Where Retro Meets Modern Style

    Step Into Fall with Freshy Sneakers: Where Retro Meets Modern Style

    As fall and the holiday seasons approach, Freshy Sneakers—branded as “kicks with Attitude”—are making waves in the fashion scene with a collection that perfectly blends nostalgia and modern innovation. “Our collections draw deep inspiration from the vibrant styles of the past,” says Scott Willman, CEO and designer of Freshy. “We strive to bring joy and comfort to everyday life, creating an escape into a whimsical world of fashion.”

    At the core of Freshy’s design philosophy is a thoughtful balance between retro aesthetics and modern functionality. “We go beyond just referencing vintage silhouettes,” Willman adds. “It’s about capturing the energy and emotion that evoke a sense of nostalgia. When you wear our shoes, it’s more than fashion—it’s an expression of personal style that’s both stylish and comfortable.”

    Freshy Shoes
    Credit: Freshy Shoes

    Freshy’s creative process begins with diverse inspiration from colorful cartoons, anime, and whimsical art. “We start with sketches, move on to material selection, then prototype and rigorously test each design,” explains Willman. “Every shoe embodies that retro vibe while staying fresh and contemporary.”

    For fall, Freshy celebrates deep blues, purples, mustard yellows, and soft grays in their collection, crafted from premium leather, suede, and nylon, and featuring encapsulated EVA midsoles. One highlight is the ‘BOUNCE’ basketball shoe, inspired by 80s styles and featuring rich suedes in autumn tones with gold piping—delivering a bold mix of luxury and elegance.

    Freshy Shoes
    Credit: Freshy Shoes

    Freshy is also launching a playful new line, FRESHY DIPS. These sneakers, with rubber coatings that evoke the charm of jelly bracelets and candied apples, showcase the brand’s signature fun, colorful energy.

    As Freshy continues its growth, it’s appealing to a broadening audience. “While we initially targeted adults aged 30 to 45, our vibrant, carefree designs are resonating with a diverse customer base,” Willman notes.

    Freshy Shoes
    Credit: Freshy Shoes

    This season, the brand is also exploring the crossroads of art and technology, supporting communities in need through its FreshyCares foundation, and debuting its first women’s platform sneaker.

    For more information, visit Freshyworld.com