
ASICS Expands Global Research Network With ISS Europe and HUMAN FAB
ASICS is not just making new shoes, it is rebuilding how it studies sport. With a new European…
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ASICS is not just making new shoes, it is rebuilding how it studies sport. With a new European…

The Cecilie Bahnsen x ASICS partnership is a textbook example of “high–low” done right, and the latest GEL-QUANTUM…

ASICS SportStyle made its first consumer facing debut in Italy at Milan Design Week 2026 with the Kinetic…

Salomon has launched a new performance running collection built around a single objective: creating the fastest shoe in…

ASICS and Bangkok based retailer CARNIVAL have released the GEL KAYANO 12.1 “Phra Nakhon,” a colorway inspired by…

Olé Cocktail Co. is doubling down on the ASICS Los Angeles Marathon, extending its role as an official partner…

ASICS is doubling down on the run in your dress shoes idea with the RUNWALK TRAD SNEAKER LUX,…

Recovery footwear has moved from post workout afterthought to a strategic growth category across performance and lifestyle retail.…

Marathon season remains one of performance retail’s most reliable revenue drivers, with demand shifting toward carbon plated innovation…

GQ just served up a Super Bowl ready tunnel moment, with Stefon Diggs stepping out in a full…

In 2026, “sustainability strategy” is no longer a brand story. It is a measurable operating system: materials that…

In performance footwear, ‘innovation’ is no longer just foam chemistry or carbon plates. The real competitive edge is…

Over the last decade, the footwear industry has undergone a quiet but fundamental reset. What once functioned as…

Kids’ footwear is one of the most structurally complex categories in the global shoe market, driven not by…

Footwear remains one of the least transparent categories in fashion and athletic apparel. Its core drivers such as…

ASICS and Karimoku New Standard have turned surplus sneakers into sculptural seating, unveiling the Castor Lobby Sofa and…

Every percentage point reflects more than sales. It tells a story of cultural relevance, wholesale power, direct to…

Nike does not compete in a single sector. It competes across performance, culture, and scale, and that means…

In an industry crowded with buzzwords, true footwear innovation is increasingly rare and increasingly obvious. The brands actually…

The debut footwear from ISSEY MIYAKE FOOT, called “HYPER TAPING™”, reimagines the iconic ASICS Stripes into a new…

ASICS has chosen Ann Arbor as the home of its first U.S. research hub, deepening its commitment to…

ASICS and HAL STUDIOS are extending their footwear partnership with the debut of the GEL-NYC 2.0 SSHS, a…

ASICS and MIYAKE DESIGN STUDIO are taking performance fashion into new territory with the launch of the ISSEY…

Tennis shoes in 2025 are more advanced than ever with upgraded traction, cushioning, and fit built for every…