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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
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HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
Fashion

The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
Fashion

Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • Reebok X MANORS Launch 10-Piece Golf Wear Collection

    Reebok X MANORS Launch 10-Piece Golf Wear Collection

    This collaboration brings a fresh approach to golfwear and introduces a new standard for style on and off the course.

    Golf’s reputation as a buttoned-up, rule-bound sport is getting a much-needed shake-up. Reebok and British golf label MANORS have teamed up to launch a new capsule collection that’s rewriting the dress code—starting from the ground up. Drawing on classic sportswear, a dose of ’90s nostalgia, and a shared vision for modern movement, this collaboration tees off with a bold new perspective on what it means to dress for the course.

    According to the joint announcement shared:
    “It’s not just about revamping old silhouettes or splashing logos across polos—this drop builds a new aesthetic blueprint for the modern golfer. One that values movement, personality, and a sense of style that doesn’t stop at the 18th hole.”

    A Fusion of Heritage and Innovation

    At the heart of the collection is the OG Pump Golf, a standout that reimagines Reebok’s iconic basketball technology for the fairway. The shoe features premium weatherproof leather in a crisp navy-and-white palette, accented with subtle yellow details and tonal MANORS embossing for understated texture. The spikeless outsole is designed to perform both on and off the course, offering grip and versatility in equal measure.

    The brands emphasized in their launch statement:
    “This isn’t your standard golf shoe—it’s a bold reinterpretation of Reebok’s iconic basketball tech, adapted for the fairway.”

    Completing the footwear lineup is the Club C Revenge Vintage, available in navy and burgundy. These sneakers channel Reebok’s timeless off-course appeal, making them as at home in the clubhouse as they are on city streets. The design bridges eras with subtlety, never feeling forced.

    As detailed in the official collection reveal noted:
    “They bridge eras without forcing the point.”

    Apparel That Moves With You

    The apparel component of the collection is just as thoughtfully executed. Relaxed-fit shooter shirts, clean-cut nylon trousers, and utility-forward caps all reflect MANORS’ commitment to functionality and Reebok’s athletic DNA. Every piece is designed to move and adapt, with practical details like zippered pockets, lightweight breathable fabrics, and silhouettes that balance technical performance with casual confidence.

    The announcement further explained here:
    “This isn’t ‘just golfwear’—it’s gear meant to transition from tee box to train stop without skipping a beat.”

    Branding is subtle, allowing cut, color, and comfort to tell the story. The message is clear: golfwear can be expressive, comfortable, and—crucially—cool. Gone are the days of loud plaids and stiff collars.

    According to Reebok and MANORS shared:
    “Golf can be expressive, comfortable, and yes—cool. No loud plaids or stiff collars required.”

    A Collaboration With Purpose

    What sets this capsule apart is its sense of intention. Reebok’s decades of sport culture and technical innovation meet MANORS’ willingness to challenge tradition. The partnership feels harmonious, with each brand amplifying the other’s strengths.

    The brands jointly stated here:
    “The two brands don’t compete for attention within the collection. Instead, they sync in rhythm, with Reebok amplifying MANORS’ design DNA and vice versa.”

    MANORS’ reputation for questioning golf’s old traditions pairs seamlessly with Reebok’s technical prowess. The result is a collection that looks sharp and functions with clarity—wearable, adaptable, and grounded in real utility.

    The official materials highlight here:
    “Every piece feels wearable, adaptable, and grounded in utility without compromising aesthetics.”

    Beyond the Fairway

    Perhaps the collection’s greatest strength is its versatility. While rooted in golf, these pieces are designed to transcend the course. The shoes pair just as well with denim as with tech trousers, shooter shirts double as minimalist summer staples, and accessories have crossover appeal.

    The launch details underscore here:
    “This crossover isn’t accidental—it’s part of the mission. The collection is rooted in a belief that golfwear doesn’t have to live in a silo. Style, movement, and expression should be welcome across all terrains.”

    Subtle ’90s references in materials, silhouettes, and color-blocking add a layer of nostalgia without veering into costume territory. It’s a nod, not a throwback—a blend that feels both familiar and fresh.

    The collection summary notes here:
    “There’s a nostalgic undercurrent in the materials, silhouettes, and tonal blocking that feels familiar without leaning into costume territory. It’s more reference than recreation—and that’s exactly what makes it resonate.”

    Where to Find It

    The full Reebok x MANORS collection dropped globally on June 10 at 10AM EST via Reebok.com and MANORSGolf.com. With its sharp design and dual-audience appeal, expect sizes to move quickly. Whether you’re a golfer or just in it for the fit, this release offers a welcome remix to the traditional golf uniform.

    As the brands concluded in their announcement here:
    “It’s clear that Reebok and MANORS aren’t here to play it safe. Instead, they’ve delivered a tightly curated range that speaks to a new kind of golfer—one who values tradition but dresses for freedom. And that’s a style worth celebrating, no tee time required.”

    The Reebok x MANORS capsule proves that style, movement, and self-expression belong on every terrain, from the fairway to the city streets.

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  • Golden West Launches 9 New Boots with Lainey Wilson

    Golden West Launches 9 New Boots with Lainey Wilson

    Lainey Wilson’s Golden West Boots collection made its debut at a special Nashville pop-up event.

    Country music star and entrepreneur Lainey Wilson has officially stepped into the world of fashion, launching her inaugural Golden West Boots collection on (June 5) at an exclusive pop-up event at Lainey Wilson’s Bell Bottoms Up Restaurant and Bar in Nashville.

    A Collection for Trailblazers and Dreamers

    The debut Golden West Boots collection features nine fashion-forward styles that are designed to pair effortlessly with denim, dresses, or skirts. The lineup includes both tall and short cowgirl boots, as well as a show-stopping platform boot. Each pair is artisan-crafted using rich materials, lush and unique details, and unexpected fashion twists, ensuring that every style stands out.

    Lainey Wilson, who is the Founder of Golden West, collaborated closely with renowned designer Michael Petry for this launch. Petry brings a wealth of experience to the table, with an impressive portfolio that includes work for Frye, Tumi, Ralph Lauren, Prada, and adidas.

    Craftsmanship with Heart

    For Wilson, the collection is more than just footwear—it’s a reflection of her journey and the values she holds dear.

    Lainey Wilson said: “This brand is a piece of my heart. It’s not just about what we wear — it’s about the stories we carry, the music that moves us and the trails we blaze every day. This brand is for the trailblazers, the dreamers, the doers, the wayward souls and wild hearts. I grew up wearing boots on the farm, rodeos and on the stage. They represent not just fashion, but hard work. I’m so proud to create a brand with incredible craftsmanship — where every thread, every piece of leather and every detail is designed with purpose and soul.”

    A Creative Partnership

    Petry echoed Wilson’s passion for authenticity and quality, highlighting the creative synergy that shaped the collection.

    Michael Petry said: “It’s an honor and privilege to work with Lainey on the launch of Golden West Boots. It has been a true and natural creative partnership from the get-go. She has brought an authenticity and perspective that is rare and unique and it shows in each and every detail of the boots. She has led the launch of this brand with heart and vision and it’s been a reflection of her spirit and grit.”

    Red Carpet Debut and Limited Release

    Wilson gave fans a preview of the collection when she unveiled the Atta Girl platform boot in Black on the red carpet at the American Music Awards in Las Vegas on May 26. The buzz from that appearance has only grown, with the full collection now available in limited quantities at goldenwestboots.com.

    Where to Buy

    Fashion enthusiasts and fans alike can shop the Golden West Boots collection now but quantities are limited making each pair a coveted piece of Wilson’s story and style. The launch marks a significant step for Wilson as she brings her vision of craftsmanship authenticity and Western flair to the fashion world.

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  • Adidas and Apple Stores Among 7 Retailers Looted Overnight in Downtown LA

    Adidas and Apple Stores Among 7 Retailers Looted Overnight in Downtown LA

    Looters struck several major stores in downtown Los Angeles overnight as unrest continued following days of anti-ICE protests.

    Several stores in downtown Los Angeles were struck by looters on Monday night, June 9, as ongoing civil unrest continued to grip the city following days of anti-ICE protests, according to the Los Angeles Police Department.

    Major Retailers and Local Businesses Impacted

    The wave of looting affected a range of businesses, both large national brands and local retailers. Notably, an Adidas location on Broadway and Shoe Palace on Main Street were among the stores broken into and looted. These incidents highlight how even well-known brands are not immune to the disruption that can occur during periods of social unrest.

    In addition to these footwear retailers, an Apple Store on Broadway was also targeted by looters. The loss of inventory and property damage at such high-profile locations highlights the vulnerability of downtown Los Angeles businesses during times of heightened tension.

    Local businesses were not spared. Two marijuana dispensaries (licensed cannabis retailers), a pharmacy, and a jewelry store were also looted during the night’s events. The Skechers factory outlet store on Broadway responded by boarding up its storefront to prevent further damage and losses.

    Law Enforcement Response and Arrests

    Authorities responded to the incidents as reports of looting spread throughout the downtown area. The Los Angeles Police Department said that some arrests were made in connection with the looting, though additional details about the suspects or the number of arrests were not immediately available. The police presence in the area was heightened as they worked to restore order and prevent further incidents.

    Context: Ongoing Civil Unrest and Anti-ICE Protests

    The looting comes after several days of protests in downtown Los Angeles, sparked by opposition to U.S. Immigration and Customs Enforcement (ICE) operations. Demonstrations have drawn large crowds and, at times, resulted in tense confrontations between protesters and law enforcement. The unrest has created a volatile environment for local businesses, many of which have already faced challenges related to previous protests and the broader economic climate.

    Impact on the Community and Local Economy

    The overnight looting has added to the strain on downtown Los Angeles retailers and the broader community. Business owners are now dealing with the aftermath of property damage, loss of merchandise, and the ongoing threat of further unrest. The decision by some stores, such as the Skechers factory outlet, to board up their locations reflects the uncertainty and concern among business owners.

    Community members have expressed frustration and concern over the impact of the looting, particularly as many businesses are still recovering from previous disruptions. The incidents have also reignited discussions about public safety, the role of law enforcement, and the need for constructive dialogue between city officials, business owners, and community leaders.

    Security and Recovery

    As downtown Los Angeles continues to deal with the effects of civil unrest, city officials and law enforcement are working to enhance security and support local businesses. Efforts are underway to assess the full extent of the damage and to provide resources for affected retailers. Business owners are being encouraged to remain vigilant and to take precautions to protect their property as the situation evolves.

    The events of June 9 serve as a reminder of the complex challenges facing urban centers during periods of social and political upheaval. As the community seeks to recover, there is a renewed focus on finding solutions that address both immediate security concerns and the underlying issues driving the unrest.

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  • Reebok Partners with Angel Reese for First Sneaker Drop

    Reebok Partners with Angel Reese for First Sneaker Drop

    Angel Reese is set to make a major impact in both sports and fashion with her latest collaboration.

    The Chicago Sky star has become one of the most talked-about names in basketball and fashion. Fresh off a warm welcome at LSU, where the Sky triumphed over Brazil in a preseason exhibition, Angel Reese now turns her attention to the WNBA season and a new partnership with Reebok. This collaboration is a cultural moment that blends sports performance with high fashion, setting a new standard for athlete endorsements and style.

    The Announcement: Angel Reese x Reebok Collection

    On Thursday, Reebok officially unveiled the Angel Reese x Reebok collection, a line that includes both sneakers and clothing designed to reflect Reese’s unique personality and on-court dominance. The brand captured the spirit of the collaboration in a post on X, stating:

    Reebok said: “She dominates the paint. Now she’s redefining style. Introducing the Angel Reese x Reebok collection—a bold mix of performance and unapologetic personality. Hoops meets high fashion. Game on.”

    Angel Reese also amplified the excitement, sharing the news with her followers and encouraging them to check out the collection:

    Angel Reese said: “Angel Reese X Reebok Collection! SHOP NOW!”

    This collection is the latest extension of Reese’s partnership with Reebok, which began in 2024. It is a testament to her growing influence and her ability to bridge the worlds of sports and fashion seamlessly.

    Performance Meets Personality

    Angel Reese’s rookie season with the Chicago Sky was nothing short of historic. She set records for rookies in double-doubles and rebounding, quickly emerging as one of the WNBA’s most marketable players. Her on-court achievements have been matched by her off-court charisma and sense of style. The new Reebok collection is designed to capture both sides of Reese’s persona: the fierce competitor and the fashion icon.

    The line’s bold designs reflect Reese’s fearless approach to both basketball and fashion. Each piece is crafted to offer performance for athletes while making a strong statement in everyday wear. This dual focus is what sets the collection apart and cements Reese’s status as a trailblazer in athlete-driven fashion collaborations.

    Angel Reese: The Fashionista

    Reese’s influence extends far beyond the basketball court. She has become a fixture in the world of high fashion, gracing the cover of Vogue Magazine and making a memorable appearance at the 2024 Met Gala. This year, she joined the Met Gala committee alongside fellow athletes Simone Biles and Sha’Carri Richardson, highlighting her growing role as a cultural influencer.

    Her style draws inspiration from icons like Tyra Banks, Teyana Taylor, Rihanna, and Zendaya, all of whom are known for blending elegance with an edgy, experimental flair. Reese’s approach to fashion is playful yet sophisticated, making her a role model for young athletes and fashion enthusiasts alike.

    The Culture of Style in the WNBA

    Fashion has become an integral part of the WNBA’s identity. Players frequently use the “Tunnel Walk”—the moment when they enter the arena before games—to showcase their personal style. Reese’s collaboration with Reebok is a natural extension of this culture, offering fans and fellow athletes a new way to express themselves both on and off the court.

    The WNBA has long been at the forefront of merging sports and style, and Reese’s new collection is a testament to the league’s evolving image. By partnering with Reebok, Reese is not only expanding her own brand but also contributing to the broader conversation about what it means to be a modern athlete.

    A Defining Moment for Angel Reese

    The launch of the Angel Reese x Reebok collection marks a significant milestone in Reese’s career. It showcases her growth from a standout rookie to a cultural icon who is redefining the boundaries of sports and fashion. As she gears up for another season with the Chicago Sky, Reese continues to inspire on the court and set trends off it.

    With her bold new collection, Angel Reese is proving that she is more than just a basketball star—she is a force in the world of fashion and a role model for the next generation of athletes. This collaboration with Reebok is just the beginning of what promises to be a lasting legacy.

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  • Father’s Day Golf Gift Guide

    Father’s Day Golf Gift Guide

    As Father’s Day approaches, it’s time to celebrate all the dads who love hitting the links—whether they’re seasoned pros, weekend warriors, or just starting out on the golf course. In this special gift guide, we’ve curated the best footwear, apparel, and accessories tailored for every type of golf-loving dad. From stylish shoes and performance apparel to must-have gadgets and thoughtful gifts, our picks will help you find the perfect way to show appreciation and keep dad at the top of his game both on and off the course.

     

    For the Tech Inspired Golf Dad

    Reebok Flash LCD010 30 Perspective

    Reebok Voltage Smart Audio Sunglasses Powered by Lucyd

    Elevate your active experience with Reebok Voltage Smart Audio Sunglasses Powered by Lucyd featuring stunning blue mirror polarized lenses. These Bluetooth sport sunglasses combine premium athletic eyewear with advanced HiFi audio technology designed and tuned in the USA—delivering sound quality that outperforms typical audio glasses. Perfect for various sports and fitness activities, they allow you to listen to motivational music without blocking crucial environmental sounds.

     

    For the Dad with Swag On The Course

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    Mature Golf Club Fade Frosted Polo

    Whether you’re swinging for the green or grabbing drinks at the clubhouse, this polo is built for comfort, style, and all-day performance. Made with a flexible performance blend, it’s designed to move with you, wick away moisture, and keep you cool under pressure.

     

     

     

    For the Dad Serious About his Shoe Game

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    The Golf Shoe By Heathlander

    Proper golfers walk and walk a lot. Whether it’s an emergency 9 after work or 54 on a midsummer’s day, almost nothing matters more than a golfer’s connection with the ground they walk on. Keep Dad on top of his game with The Golf Shoe by Heathlander.

     

     

    For The Casual Caddy Dad

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    Sand Trap Polo by BearBottom

    The Performance Polo is a premium golf polo for making a statement on the course. Features a stretch performance blend and unique prints for our favorite Dad.

     

     

    For the Steady Putter Dad

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    FootJoy Men’s Flex Spikeless Laced Golf Shoes at Academy Sports & Outdoors

    Conquer the course and cruise through your day with the FootJoy Men’s Flex Spikeless Laced Golf Shoes. This spikeless golf shoe provides lightweight comfort and breathability for all 18 holes, while the versatile design lets you transition seamlessly from fairway to greenside hangout.

     

     

    For the Dad Who Golfs With Mom

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    Helen Sleeveless Bodysuit by Honey Golf

    Happy wife happy life right? Keep the whole house in style on and off the course with the Helen Sleeveless Bodysuit by Honey Golf.  Crafted from a thick, buttery soft material that gently compresses for a slimming effect, while providing the perfect stretch for unrestricted movement. Designed by athletes.

     

     

    For The New Dad This Year

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    Golf Rollneck Toddler Sweater and Smocked Golf Baby Bubble by Mud Pie

    Make dad proud with  The Golf Rollneck Toddler Sweater. It’s made from high-quality cotton yarn, ensuring a soft and comfortable fit for your little one. The rolled neck design adds a touch of sophistication to this classic sweater style. Or The Smocked Golf Baby Bubble is a charming and stylish outfit designed for your little one. This gingham-patterned bubble showcases delightful flutter sleeves that add a touch of elegance and playfulness. The neckline is adorned with intricate smocked embroidery, providing a classic and timeless look for your newborn.

     

    For The Tee Time Titan Dad

     

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    Jelly Black / Sky Blue Torrey Pines Sport by Knockaround 

    As the Official Eyewear of the PGA TOUR and PGA TOUR Champions, Knockaround offers lightweight, polarized frames built for long days under the sun. Designed for the Course – Lightweight, impact-resistant lenses with UV400 protection, and color enhancing lenses make these a reliable choice for sunny rounds and early tee times.

     

     

     

    For the Putting Pro Pops

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    Callaway Men’s Balboa Sport v2 Spikeless Golf Shoes at Academy Sports & Outdoors

    Keep dad performing on the course! Swap out the old golf shoes with the Callaway Men’s Balboa Sport v2 Spikeless Golf Shoes. The opti-vent mesh liners deliver optimal heat management, and the microfiber leather uppers with Opti-dri protection help keep dad’s feet dry when the greens are wet.

     

     

    For The Athletic Golf  Dad

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    S1 Tru Comfort Socks

    Dad’s feet work hard — give them the support they deserve. The S1 Tru Comfort Socks are engineered for athletes who demand peak performance without compromise. Designed with targeted cushioning, breathable materials, and a sleek yet functional fit, these all-white crew socks are built to move with you.

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  • Reebok, Slam Jam, and Authentic Brands Team Up to Redefine Global Style and Culture

    Reebok, Slam Jam, and Authentic Brands Team Up to Redefine Global Style and Culture

    Under the stewardship of Authentic Brands Group, Reebok has been actively seeking ways to strengthen its global footprint and reconnect with both loyal and new consumers.

    The new partnership with Slam Jam is designed to leverage the Italian company’s deep roots in streetwear, fashion, and sneaker culture, as well as its extensive network of premium retail partners. According to the official press release, this alliance is intended to ensure that Reebok reaches “discerning consumers through key global retail partners,” working in close collaboration with RDG Global, the brand’s global design hub and supplier.

    Slam Jam, founded by Luca Benini in 1989, has been at the forefront of underground culture and high fashion for over three decades. The company is widely recognized for its curatorial precision and cultural credibility, having introduced numerous iconic brands to the European market and influenced urban subcultures and fashion movements around the world. Authentic described Slam Jam as “a cultural institution and premium lifestyle company and distributor,” highlighting its unique ability to operate at the intersection of underground culture and high fashion.

    Voices Behind the Partnership

    The excitement surrounding the partnership is evident from both sides. Luca Benini, founder of Slam Jam, shared his enthusiasm for the collaboration:

    “We are thankful and excited to embark on this journey together with Authentic and Reebok. The brand has been pushing the edges of culture through sport and lifestyle for generations, giving voice to local and global movements with impact.”

    This sentiment is echoed by Steve Robaire, EVP of Reebok at Authentic, who emphasized Slam Jam’s unique position in the global fashion and streetwear space:

    “Slam Jam is a proven leader and tastemaker in the global fashion and streetwear space. Their history, credibility, and connection to top retail partners make them the ideal partner to help usher Reebok into its next era. This partnership reflects a complete rebirth of our strategy, bringing Reebok to market with a sharp cultural lens and the authenticity that Slam Jam has embodied for over three decades.”

    The Impact on Reebok’s Future

    The partnership is more than just a distribution deal; it represents a strategic evolution for Reebok. By aligning with Slam Jam, Reebok aims to tap into new retail opportunities and deepen its connection with culturally engaged consumers. Authentic stated that the collaboration “underscores Authentic’s mission to unlock Reebok’s full potential through culturally connected relationships that deepen consumer affinity.”

    Slam Jam’s track record of introducing global brands to Europe, combined with its unwavering creative vision, positions it as an ideal partner for Reebok’s next phase of growth. The company’s influence extends from its roots in Ferrara, Italy, to urban centers worldwide, consistently shaping trends and movements within the streetwear and fashion communities.

    Looking Ahead

    As Reebok enters this new era, the partnership with Slam Jam is poised to blend sport, lifestyle, and street culture in innovative ways. The collaboration will prioritize quality, creativity, and authenticity, ensuring that Reebok remains relevant in a rapidly changing market. By leveraging Slam Jam’s expertise and network, Reebok is set to reach new audiences and strengthen its position as a leading global brand.

    For consumers, this means more access to exclusive products, thoughtfully curated retail experiences, and a brand that continues to push the boundaries of culture through sport and lifestyle. As both companies look to the future, the partnership stands as a testament to the power of collaboration and the enduring influence of street culture on the global stage.

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  • Inside UOVO’s Bold Launch of Flow, Performance Trainer Collection

    Inside UOVO’s Bold Launch of Flow, Performance Trainer Collection

    UOVO is stepping boldly into 2025 with the launch of Flow, its first-ever collection of men’s and women’s performance-inspired trainers. As the cornerstone of UOVO’s Spring 2025 collection, Flow redefines the everyday trainer by blending versatility, advanced technology, and style to support modern lifestyles.

    Designed for Movement and Style

    Flow is crafted to keep pace with the dynamic rhythms of city commutes, neighborhood strolls, and spontaneous weekend getaways. The collection features an intentional palette of soft neutrals and bold tones, allowing wearers to express their style with either quiet clarity or vibrant energy.

    At the heart of Flow is a focus on comfort and performance. Each pair is ultra-lightweight and engineered with shock resistance to provide support for every step. The trainers incorporate advanced breathable fabric that optimizes temperature regulation, ensuring feet stay cool and dry by preventing excess sweat.

    Holly Willis, Chief Marketing Officer at UOVO” said, “Flow captures the essence of UOVO: balance, simplicity and the confidence that comes from moving with purpose. Flow isn’t just a new product – it’s a foundation for rediscovery – supporting and empowering people as they move toward health, joy, and personal expression.”

    Four Innovative Technologies for Everyday Performance

    UOVO’s Flow trainers incorporate several cutting-edge technologies designed to enhance comfort, durability, and style:

    • Dual Density Midsole System + Shock Resistance: The midsole layers two materials—PEBA and Foam EVA—with the top layer softer to enhance stability and cushioning while absorbing shock effectively.

    • Breathable Knit: The upper features advanced breathable fabric woven with high-strength yarns, providing targeted support, stretch, and breathability without adding bulk.

    • Ultra Light: Utilizing an industry-first aliphatic TPU foam in the PEBA mix, the trainers offer enhanced cushioning and softness while reducing overall weight for a feather-light feel.

    • Long-lasting Durability: A rubber outsole delivers superior grip and durability, complemented by a water-repellent treatment on the knit to protect against the elements.

    A Step Toward Rediscovery and Confidence

    Flow invites wearers to embrace every step as an opportunity to move with intention and express their personal style. The collection reflects UOVO’s ongoing commitment to craftsmanship, innovation, and supporting the everyday journey.

    Flow “stands as a reflection of UOVO’s continued commitment to craftsmanship, innovation and the everyday journey,” reinforcing the brand’s dedication to creating products that empower and inspire.

    Availability and Pricing

    The Flow collection is now available for purchase on Amazon, with pricing starting at $120 for both men’s and women’s styles. For more details on the collection and UOVO’s latest innovations, visit uovobrand.com.

    UOVO’s Flow collection marks a significant step forward in performance-inspired footwear, combining technology and style to meet the needs of today’s active, style-conscious consumers.

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  • Reebok Unveils Revival Strategy Led by Shaq and Iverson in Power Moves

    Reebok Unveils Revival Strategy Led by Shaq and Iverson in Power Moves

    Basketball legends Shaquille O’Neal and Allen Iverson, once fierce rivals in the 2001 NBA Finals, are now joining forces off the court to breathe new life into Reebok, the iconic sneaker brand they helped define.

    The new Netflix docuseries, “Power Moves”, which premiered this week, offers a behind-the-scenes look at their ambitious mission. O’Neal steps into the role of president of Reebok Basketball, while Iverson takes on vice president duties. The six-episode series chronicles their journey to spark a cultural resurgence for Reebok, a brand with deep roots in sports and streetwear.

    Shaquille O’Neal: “I didn’t build Reebok all by myself,” said O’Neal, whose partnership with Reebok began in 1992 with the launch of his first signature shoe, the Shaq Attaq.

    O’Neal, who stands 7-foot-1, is determined to represent today’s big men, but acknowledges that Iverson is the perfect ambassador for the new generation of guards. Iverson’s signature shoes, The Question and The Answer, remain staples among sneaker enthusiasts, and his lifetime endorsement with Reebok, signed in 2001, underscores his lasting influence.

    Shaquille O’Neal: “I needed A.I. to be vice president because if you’re a guard, you want to see a legendary guard,” said O’Neal. “I wanted to do a show that’s not scripted. Not polished. I wanted it to be real work.”

    For Iverson, the opportunity to help revitalize Reebok alongside O’Neal is deeply personal.

    Allen Iverson: “I get the honor of doing this with (Shaq), having a relationship with him,” said Iverson. “The type of things I learn from him — on and off the court. He’s just a beautiful guy. He stands up to his faults. The things that he felt he did wrong in life. The way he treats his mom. All that resembles who I am. That makes this special.”

    Reebok’s Rise, Fall, and New Vision

    Founded in 1895, Reebok became a household name in the early 1990s, thanks to stars like Dee Brown and his iconic Pump sneakers, and later, major deals with O’Neal and Iverson. The brand expanded into partnerships with the NFL, NBA, NHL, MLB, and even hip-hop, collaborating with Jay-Z and 50 Cent’s G-Unit.

    However, Reebok’s cultural momentum faded as Nike’s dominance grew, powered by Michael Jordan, Kobe Bryant, and LeBron James. Adidas acquired Reebok in 2006 for $3.8 billion, but the brand struggled to maintain its identity and relevance.

    Now, with O’Neal playing a key role in Reebok’s 2021 acquisition by Authentic Brands Group, the focus is on rebuilding.

    Shaquille O’Neal: “Now it’s time for us to get Reebok back to prominence,” said O’Neal. “There’s all these competitive brands, which is fine. It makes the job harder. But for me, it’s all about motivation and trying to build.”

    Listening to a New Generation

    “Power Moves” reveals how O’Neal and Iverson are adapting to the evolving sneaker landscape. The series highlights Reebok’s strategy, including signing rising stars like WNBA sensation Angel Reese to the brand’s first name, image, and likeness (NIL) deal.

    A pivotal moment comes when O’Neal’s son, Shareef, helps him understand the preferences of today’s athletes. Initially set on high-top sneakers, Shaq changed course after seeing the popularity of low tops at a massive Amateur Athletic Union tournament.

    Shaquille O’Neal: “I had to realize that my way is not always the right way,” said Shaq. “Sometimes, the best way to be an effective leader is listening to the ones who are really in the trenches.”

    Paying It Forward

    Both O’Neal and Iverson see their new roles as a way to give back to the brand that supported them.

    Allen Iverson: “We’re going to show our love to the brand that showed us love,” said Iverson. “We’re putting our efforts into what they did in my life. Reebok took care of my family, my friends, me. It was a power move. We’re here to bring it back.”

    As “Power Moves” rolls out, all eyes are on O’Neal and Iverson—not just for nostalgia, but for their vision of Reebok’s future. Their partnership, rooted in mutual respect and a shared mission, could mark the start of a new era for one of sports fashion’s most storied brands.

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  • CCM Launches Erin Ambrose 23 Drop Two with New Collection

    CCM Launches Erin Ambrose 23 Drop Two with New Collection

    The world of hockey is evolving and the latest collaboration between CCM Hockey and PWHL star Erin Ambrose is leading the charge. The new drop of the CCM x Erin Ambrose 23 is more than just a fresh set of limited-edition apparel—it’s a bold statement about belonging, authenticity, and the future of the sport. This collection features graphic tees, stylish hoodies, and joggers, all designed to add new style and support to the first release while inviting everyone to make hockey a space for self-expression.

    A New Era for Hockey Apparel

    The second drop of the Erin Ambrose 23 collection brings an exciting range of apparel that goes beyond traditional hockey gear. Fans can expect limited-edition graphic tees, hoodies, and joggers that blend performance with street style. Each piece is crafted to reflect the spirit of the game and the individuality of its fans.

    This collection is not just about what you wear on the ice. It’s about making a statement wherever you go. Whether you’re at the rink, cheering from the stands, or representing your love for hockey in everyday life, the CCM x Erin Ambrose 23 offers something for everyone.

    Marrouane Nabih, CEO of CCM Hockey” said, “With the 2025 Erin Ambrose 23 collection, we wanted to bring hockey into a space where it hasn’t traditionally had a strong presence. It goes beyond the rink, showcasing authenticity, style and a sense of belonging. Erin isn’t just a collaborator—she’s a force who’s transforming her sport. Through CCM x Erin Ambrose 23, we’re celebrating her voice, her leadership and the impact she’s having on inclusivity in hockey.”

    The Power of Collaboration

    CCM Hockey is a leading manufacturer of high-performance hockey equipment and apparel, and their partnership with Erin Ambrose is a clear demonstration of their commitment to innovation and inclusion. This is the second time CCM and Ambrose have teamed up, and this new iteration of the Erin Ambrose 23 collection is proof that their collaboration is about more than just fashion—it’s about changing the culture of hockey.

    The collection was co-created by Erin Ambrose, who wears number 23 for the Montréal Victoire. Ambrose is not only an Olympic gold medallist and three-time world champion, but she is also the reigning PWHL Defender of the Year. She represents a new era of hockey—one that is unapologetic, inclusive, and proud.

    Championing Inclusivity and Self-Expression

    One of the most powerful aspects of the CCM x Erin Ambrose 23 collection is its dedication to inclusivity. The collaboration highlights Ambrose’s advocacy for 2SLGBTQIA+ communities, both on and off the ice. The collection serves as a call to action for fans and players alike to claim their place in hockey, regardless of background or identity.

    Erin Ambrose” said, “Sports haven’t always been welcoming for everyone. Today, we’re creating spaces where everyone can feel they belong. CCM x Erin Ambrose 23 is about inspiring new dynamics, where authenticity is a strength. Women’s sports are drawing fans who’ve never felt the rink was for them. This collection is for them. It’s where I can be myself, and they can too.”

    Ambrose’s vision is clear: hockey should be a space where everyone feels welcome. The collection is designed for those who may have never felt that the rink was for them, offering a sense of belonging and an outlet for self-expression.

    Limited-Edition Appeal

    The Erin Ambrose 23 collection is available in limited quantities both online and in select stores. This exclusivity adds to the excitement, giving fans a unique opportunity to own a piece of hockey history that stands for more than just sport. Each item is a symbol of support, authenticity, and the growing movement toward a more inclusive hockey culture.

    The collection invites fans to express what hockey means to them. Whether you play, watch, or simply love the game, these pieces offer a way to show your support for a sport that’s evolving to welcome everyone.

    Hockey, Reimagined

    CCM x Erin Ambrose 23 is more than a clothing line—it’s a movement. By celebrating Erin Ambrose’s leadership and the impact she’s having on inclusivity in hockey, CCM is helping to redefine what it means to be a hockey fan or player. This collection is a clear reflection of the power of authenticity, the importance of belonging, and the future of the sport.

    As the game continues to grow and change, the CCM x Erin Ambrose 23 stands as a beacon for those who believe hockey should be for everyone. With each new drop, the collaboration between CCM and Erin Ambrose brings us closer to a world where the rink is a place for all voices, all identities, and all fans.

  • HOKA Launches Mafate X with Dual Layer Cushion and Vibram Grip

    HOKA Launches Mafate X with Dual Layer Cushion and Vibram Grip

    HOKA has just launched the Mafate X, redefining what trail runners can expect from their footwear. This release marks the latest evolution of HOKA’s iconic Mafate franchise, which first made waves 15 years ago at UTMB Mont-Blanc and has since become a staple for trail runners worldwide.

    Carrying the Mafate Legacy Forward

    The Mafate X is designed to empower runners to go “far out faster” blending comfort durability and propulsion in a shoe built for the most ambitious adventures. The brand describes the new model as inspired by the “innately wild spirit of ultra trail runners” engineered for long-haul journeys and offering “unparalleled comfort stability and performance to the trail”.

    Innovation at Every Step

    HOKA’s latest creation is packed with technical advancements:

    • Ultra-Soft Dual-Layer Midsole: A combination of super critically foamed EVA and a PEBA top layer ensures even the toughest miles feel more comfortable.

    • Forked Carbon Fiber Plate: This unique plate cradles the foot for a stable ride over long distances and adapts to uneven terrain.

    • Metarocker™ and Rearfoot-Focused Active Foot Frame™: Inspired by the Skyward X, these features enhance control during the moderate paces typical of ultra-trail events.

    • Ultralight Woven Upper: Durable breathable and quick-draining with a dynamic vamp and gusseted tongue for a secure fit.

    • Vibram® Megagrip Outsole: Playful taco-and-pizza-slice-shaped lugs adapt to varied terrain leaving a joyful footprint on the trail.

    A Commitment to Trail Runners

    From the French Alps to the Western States Trail, HOKA’s mission has always been to help athletes surpass their limits. The Mafate X takes this ambition further by combining maximalist cushioning advanced construction and innovative design to help ultra runners “conquer more miles”.

    “The Mafate X is all about innovation and pushing past limits. We evolved our max-cushion trail experience to provide the confidence control and adaptability ultra runners require for their biggest trail efforts. We returned to our roots as a brand and embraced the paradox of max cushion and stability on trail to develop a new experience for the longest adventures and we’re excited to bring it to the trail running community.”
    — Colin Ingram, Vice President of Global Footwear Product at HOKA said

    Tested on Iconic Trails

    The Mafate X has been put through its paces on some of the world’s most demanding ultra racecourses ensuring that it delivers a “harmonious blend of optimized comfort control and traction” for long-haul adventures. The shoe offers a stable yet propulsive experience ideal for those looking to push the boundaries of distance and terrain.

    Bringing the Community Together

    In celebration of the Mafate X’s launch HOKA introduced Mafate X FlyLab experiences worldwide. The first event debuted at Canyons 100K and will be featured again at Western States inviting the trail community to experience HOKA’s signature innovation firsthand.

    Available Now

    The Mafate X is available for purchase at HOKA.com and authorized HOKA dealers globally retailing at $225.

    With the Mafate X HOKA continues to set the pace for trail innovation offering a shoe that meets the evolving needs of ultra runners and trail enthusiasts everywhere. As the brand puts it “The Mafate X represents the pinnacle of the HOKA brand’s trail shoe innovation delivering a harmonious blend of optimized comfort control and traction”.

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