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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo
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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

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In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

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HOKA Offers Sneaker Performance to Empower New Runners
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HOKA Offers Sneaker Performance to Empower New Runners

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HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

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Crocs Hits Record Annual Revenues of $3.6 Billion
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Crocs Hits Record Annual Revenues of $3.6 Billion

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Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

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The Athlete’s Foot Hits Record Global Retail Earnings 2023
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The Athlete’s Foot Hits Record Global Retail Earnings 2023

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The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg
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Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

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Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

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Jenna Ortega Becomes Adidas New Brand Ambassador
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Jenna Ortega Becomes Adidas New Brand Ambassador

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Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday.   View this post on Instagram   A post shared by Jenna Ortega (@jennaortega) VIEW the POST

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  • HOKA Launches Mafate X with Dual Layer Cushion and Vibram Grip

    HOKA Launches Mafate X with Dual Layer Cushion and Vibram Grip

    HOKA has just launched the Mafate X, redefining what trail runners can expect from their footwear. This release marks the latest evolution of HOKA’s iconic Mafate franchise, which first made waves 15 years ago at UTMB Mont-Blanc and has since become a staple for trail runners worldwide.

    Carrying the Mafate Legacy Forward

    The Mafate X is designed to empower runners to go “far out faster” blending comfort durability and propulsion in a shoe built for the most ambitious adventures. The brand describes the new model as inspired by the “innately wild spirit of ultra trail runners” engineered for long-haul journeys and offering “unparalleled comfort stability and performance to the trail”.

    Innovation at Every Step

    HOKA’s latest creation is packed with technical advancements:

    • Ultra-Soft Dual-Layer Midsole: A combination of super critically foamed EVA and a PEBA top layer ensures even the toughest miles feel more comfortable.

    • Forked Carbon Fiber Plate: This unique plate cradles the foot for a stable ride over long distances and adapts to uneven terrain.

    • Metarocker™ and Rearfoot-Focused Active Foot Frame™: Inspired by the Skyward X, these features enhance control during the moderate paces typical of ultra-trail events.

    • Ultralight Woven Upper: Durable breathable and quick-draining with a dynamic vamp and gusseted tongue for a secure fit.

    • Vibram® Megagrip Outsole: Playful taco-and-pizza-slice-shaped lugs adapt to varied terrain leaving a joyful footprint on the trail.

    A Commitment to Trail Runners

    From the French Alps to the Western States Trail, HOKA’s mission has always been to help athletes surpass their limits. The Mafate X takes this ambition further by combining maximalist cushioning advanced construction and innovative design to help ultra runners “conquer more miles”.

    “The Mafate X is all about innovation and pushing past limits. We evolved our max-cushion trail experience to provide the confidence control and adaptability ultra runners require for their biggest trail efforts. We returned to our roots as a brand and embraced the paradox of max cushion and stability on trail to develop a new experience for the longest adventures and we’re excited to bring it to the trail running community.”
    — Colin Ingram, Vice President of Global Footwear Product at HOKA said

    Tested on Iconic Trails

    The Mafate X has been put through its paces on some of the world’s most demanding ultra racecourses ensuring that it delivers a “harmonious blend of optimized comfort control and traction” for long-haul adventures. The shoe offers a stable yet propulsive experience ideal for those looking to push the boundaries of distance and terrain.

    Bringing the Community Together

    In celebration of the Mafate X’s launch HOKA introduced Mafate X FlyLab experiences worldwide. The first event debuted at Canyons 100K and will be featured again at Western States inviting the trail community to experience HOKA’s signature innovation firsthand.

    Available Now

    The Mafate X is available for purchase at HOKA.com and authorized HOKA dealers globally retailing at $225.

    With the Mafate X HOKA continues to set the pace for trail innovation offering a shoe that meets the evolving needs of ultra runners and trail enthusiasts everywhere. As the brand puts it “The Mafate X represents the pinnacle of the HOKA brand’s trail shoe innovation delivering a harmonious blend of optimized comfort control and traction”.

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  • Wilson Partners with Caitlin Clark on Four Ball Drop in Chicago 2025

    Wilson Partners with Caitlin Clark on Four Ball Drop in Chicago 2025

    Wilson and Caitlin Clark are inspiring the next generation of basketball players with a new signature collection launching this June.

    Wilson Sporting Goods Co. is making headlines with the expansion of its signature basketball line in partnership with WNBA star Caitlin Clark. Announced in Chicago on June 9, 2025, the new collection is set to launch on June 23 and showcases a deeper collaboration between Clark and Wilson’s team of women product designers. This marks the second year of the partnership, with Clark playing an active role in designing and developing the latest line.

    Caitlin Clark, 2024 WNBA Rookie of the Year said, “I love working with Wilson to create these signature basketballs, and I hope this collection helps to inspire young girls and boys to get out and play. I’m really excited about the designs because they share even more about me as a person and player.”

    A Collection Inspired by Clark’s Journey

    The new Wilson x Caitlin Clark line features four distinct basketballs—Embrace, Aspire, Oasis, and Envision—each reflecting elements that keep Clark motivated and centered. The collection was developed by a team of women designers at Wilson who worked closely with Clark, gathering insights to create unique designs that resonate with athletes and fans alike. The basketballs are available at a range of price points, making them accessible to a broad audience.

    Embrace

    Wilson’s premium Evo NXT basketball Embrace features a pattern within the Wilson script and Evo NXT created by analyzing decibel-level data from Clark’s biggest in-game moments. The intensity of the crowd’s cheers is visualized on the ball, highlighting how Clark draws energy from her supporters. The pastel color palette was hand-picked by Clark herself.

    Aspire

    Aspire is a UV basketball that changes color in sunlight to reveal some of Clark’s favorite inspirational messages, including “dream big, keep going” and “you’re going to be amazing because you are amazing.” The deep red accents are inspired by Clark’s WNBA team.

    Oasis

    Developed using the official WNBA Basketball template, Oasis features white alternating panels with a unique pattern representing Clark’s happy places, such as golf course fairways and peaceful lake waves. The pastel colorway is another personal touch from Clark.

    Envision

    Envision is an outdoor basketball designed to inspire young athletes. Its intricate yet subtle pattern spells out “DREAM BIG” in one of Clark’s favorite shades of blue, with the labyrinth design symbolizing the importance of staying focused.

    Celebrating a Cultural Influence

    David Picioski, Director of Global Marketing, Team Sports at Wilson said, “Caitlin Clark is not just a record-setting athlete, she is a cultural influence who has galvanized athletes and fans across the full spectrum of ages, genders and backgrounds in supporting women’s sports. We are proud to partner with Caitlin to continue furthering our mission of inspiring the next generation of athletes, and we are confident that this new collection will aid in that mission.”

    Availability

    The Wilson x Caitlin Clark basketball line will be available online and in-stores at Wilson and key retailers beginning Monday, June 23. For more details, visit Wilson.com and follow @WilsonBasketball on social media.

    This new collection reflects Wilson’s ongoing commitment to empowering athletes and supporting the next generation, while celebrating Caitlin Clark’s legacy both on and off the court.

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  • CLUB4 Fitness and Sneaker Impact Unveil Recycling Drive

    CLUB4 Fitness and Sneaker Impact Unveil Recycling Drive

    CLUB4 Fitness and Sneaker Impact have launched a nationwide campaign to make sneaker recycling accessible and meaningful for people across the United States.

    Since the start of their partnership, participating CLUB4 Fitness locations have collected an impressive 1,979 pounds of used sneakers. This effort has resulted in 981 pairs of gently worn sneakers being donated to underserved communities around the world.

    Additionally, 287 pairs of mixed or casual footwear have been creatively repurposed for new uses, and 209 pairs of end-of-life sneakers have been processed sustainably to prevent landfill waste. The program has also helped divert approximately 14,781 kilograms of CO₂e emissions, highlighting the significant environmental benefits of responsible sneaker recycling.

    Voices from the Partnership

    Maggie Echenique, Director of Partnerships at Sneaker Impact, said:

    “Our partnership with CLUB4 Fitness aligns perfectly with our long-term sustainability goals. We’re proud to provide their members with an opportunity to give their old sneakers new purpose—keeping them out of landfills and placing them in the hands of those who need them most.”

    How the Program Works: From Collection to Impact

    Sneaker Impact oversees the entire process—from collecting used sneakers at CLUB4 Fitness locations to sorting, cleaning, and distributing them. Members simply drop off their old sneakers at designated spots. Each pair is carefully assessed: those in good condition are donated to communities in need, while others are either repurposed or recycled to minimize environmental impact. This comprehensive approach ensures that every sneaker collected contributes to a more sustainable future.

    Addressing Broader Challenges: Sustainability and Community

    This partnership goes beyond a simple recycling program; it is a model for how organizations can work together to tackle pressing global issues. By addressing both the growing problem of sneaker waste and the urgent need for affordable footwear in underserved communities, the initiative encourages a culture of environmental responsibility and community engagement. It empowers members to make a difference with every pair of sneakers they donate.

    Leading the Way in Sustainable Fitness and Fashion

    Sustainable fashion and responsible consumption are becoming increasingly important for both consumers and businesses. The sneaker recycling program illustrates how the fitness industry can lead by example, encouraging members to recycle their sneakers and raising awareness about responsible waste management. This mirrors broader trends in the fashion industry, where brands are collaborating on innovative solutions to reduce environmental impact.

    How You Can Get Involved

    Participating in the program is easy. CLUB4 Fitness members can drop off their used sneakers at any participating location. For those outside the CLUB4 Fitness network, Sneaker Impact provides resources and guidance for individuals and organizations interested in launching similar initiatives in their own communities.

    Looking Ahead

    With the launch of the 2024 national recycling drive, CLUB4 Fitness and Sneaker Impact are poised to expand their reach and deepen their impact. Future plans include increasing the number of participating locations, launching educational campaigns, and forming new partnerships with other fitness centers and community organizations.

    To learn more or to get involved, visit Sneaker Impact.

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  • Puma Golf Debuts $110 Helsinki G in 5 Styles for 2025

    Puma Golf Debuts $110 Helsinki G in 5 Styles for 2025

    Puma Golf is once again pushing the boundaries of golf fashion and performance, unveiling the reimagined Helsinki G sneaker—a shoe that blends the brand’s storied heritage with the demands of today’s modern golfer. This latest release is not only a nod to Puma’s legacy but also a bold statement about the future of golf footwear, where style, culture, and technical innovation converge.

    “This launch represents a major step in fusing sneaker culture and fashion-forward expression with technical performance crafted for today’s modern golfer.”

    Golf Footwear Meets Sneaker Culture

    The Helsinki G sneaker is more than just a shoe—it’s a reflection of golf’s evolving identity. As the sport becomes more inclusive and expressive, Puma is at the forefront, creating products that resonate with a new generation of golfers who value both performance and personal style.

    Shawn Koutahi, Director of Footwear at Puma Golf, said:

    “Golf is evolving — it’s becoming more expressive, more open and more connected to broader culture than ever before. We know there’s a huge appetite for timeless designs from legacy brands that cross into new spaces. We’ve seen the momentum and wanted to ensure Puma was at the forefront of this movement by introducing a silhouette that moves seamlessly into golf, backed by purposeful innovation.”

    This philosophy is apparent in every aspect of the Helsinki G, from its design cues to its technical features, making it a standout choice for golfers who want to showcase their individuality on and off the course.

    Design: A Tribute to Heritage and Innovation

    Puma’s Helsinki G draws inspiration from the original Helsinki sneaker, a classic in the brand’s lineup. The new model honors this legacy while introducing modern upgrades to meet the needs of today’s athlete.

    Colorways for Every Golfer

    The Helsinki G sneaker is available in five distinct colorways, each offering a unique look:

    • White/Black

    • Ash Gray/Ruby Shimmer/Frosted Ivory

    • Frosted Ivory/Green Terrain/Light Straw

    • Black/White/Gum

    • Regal Blue/Deep Navy/Gum

    These options ensure that every golfer can find a style that matches their personality, whether they prefer understated elegance or a bold pop of color.

    Technical Features: Built for Performance

    While the Helsinki G pays homage to sneaker culture, it’s engineered first and foremost for the golf course. The shoe boasts several technical upgrades designed to enhance comfort, durability, and performance:

    • TPU-Covered Mesh Upper with Suede Overlays: This combination provides waterproof protection, ensuring your feet stay dry in various conditions.

    • Performance Rubber Outsole: Inspired by the original Helsinki, the outsole is adapted with specialized traction elements for superior grip on the course, while also allowing for smooth transitions off the green.

    • EVA Midsole: Offers enhanced cushioning and comfort, making the shoe suitable for long days on the course and everyday wear.

    These features make the Helsinki G a versatile option, seamlessly blending athletic functionality with street-ready style.

    A Statement on the Future of Golf

    Puma’s latest release is about more than just footwear—it’s about redefining what it means to be a golfer in 2025. The Helsinki G embodies a cultural shift, where the lines between sport, fashion, and lifestyle are increasingly blurred.

    Shawn Koutahi, Director of Footwear at Puma Golf, said:

    “We know there’s a huge appetite for timeless designs from legacy brands that cross into new spaces. We’ve seen the momentum and wanted to ensure Puma was at the forefront of this movement by introducing a silhouette that moves seamlessly into golf, backed by purposeful innovation.”

    This approach signals a new chapter for golf, one where tradition and innovation coexist, and where every player can express their unique identity.

    Availability and Pricing

    Golfers eager to step into the future can find the Helsinki G available now for $110 at Puma Golf and select retailers. With its blend of classic design, modern technology, and cultural relevance, the Helsinki G sneaker is poised to become a staple for those who see golf as more than just a game—it’s a way to express who they are.

    Puma Golf’s Helsinki G sneaker is not just a shoe; it’s a movement. By merging the best of sneaker culture with the technical demands of golf, Puma is setting a new standard for what golf footwear can be—timeless, innovative, and unapologetically expressive.

  • Adidas America Reaches $235,000 Safety Settlement in New York 2025

    Adidas America Reaches $235,000 Safety Settlement in New York 2025

    Adidas America has reached a $235,000 settlement with the U.S. Department of Labor to resolve ongoing safety violations at one of its warehouses in upstate New York. This agreement follows a series of inspections by the Occupational Safety and Health Administration (OSHA), which revealed persistent hazards that put workers at risk. The settlement also requires Adidas to adopt comprehensive safety reforms across several of its facilities.

    Background: OSHA Inspections and Initial Violations

    The safety concerns at the Adidas warehouse began in 2021 when Occupational Safety and Health Administration (OSHA) inspectors identified missing guardrails and an unsafe ladder. These issues were considered serious fall hazards and prompted OSHA to issue citations to Adidas at that time. Despite these warnings, a follow-up inspection in 2024 found that the company had not taken adequate steps to correct the hazards previously identified. Inspectors also discovered an additional unsafe ladder violation during this visit.

    Details of the Settlement Agreement

    The settlement, finalized on May 30, 2025, is more than just a financial penalty. Adidas America has committed to a series of enhanced abatement measures intended to create safer workplaces for its employees. According to the U.S. Department of Labor, the agreement requires Adidas to:

    • Pay $235,000 in penalties for the violations.

    • Implement a comprehensive Safety and Health Management program at its facilities in New York, New Jersey, and Puerto Rico.

    • Retrain employees on recognizing and avoiding fall hazards.

    • Conduct thorough assessments and audits of potential fall hazards at each facility.

    • Discontinue the use of overhead storage in all affected locations.

    U.S. Department of Labor said:
    “The May 30, 2025, settlement requires Adidas to implement enhanced abatement measures at its facilities in New York, New Jersey, and Puerto Rico, including adopting a comprehensive Safety and Health Management program, retraining employees on fall hazards, assessing and auditing potential fall hazards at each facility, and discontinuing use of overhead storage in the facilities.”

    Company Response and Immediate Actions

    Adidas Media Relations Manager Sophie LeRoux said that the company has taken “immediate action” to ensure that specific retail locations and off-storage facilities meet OSHA requirements. She also clarified that “no injuries or incidents necessitated these measures,” highlighting Adidas’s commitment to addressing the issues proactively.

    The Importance of Workplace Safety

    This settlement highlights the critical importance of maintaining safe working conditions, especially in warehouse environments where fall hazards are among the leading causes of workplace injuries. OSHA’s continued vigilance and enforcement actions serve as a reminder to all employers about the necessity of complying with federal safety standards. The agency provides resources such as its Warehousing and Stop Falls websites to help employers and workers prevent injuries from falls and related hazards.

    Broader Implications for Adidas and the Industry

    The agreement has implications beyond the financial penalty. By mandating comprehensive safety reforms, the settlement sets a precedent for how large employers should respond to repeated safety violations. Adidas’s commitment to retraining employees and discontinuing risky overhead storage practices demonstrates a shift toward a more proactive safety culture.

    The settlement also sends a clear message to other companies in the warehousing and logistics sector about the consequences of failing to address workplace hazards. OSHA’s actions reinforce the idea that ongoing compliance is essential, and that unresolved violations can lead to significant penalties and mandatory operational changes.

    Conclusion

    The $235,000 settlement between Adidas America and the U.S. Department of Labor marks a significant step toward improving workplace safety at the company’s facilities. With enhanced abatement measures, retraining, and a renewed focus on hazard assessment, Adidas is taking concrete steps to protect its workforce and comply with federal safety standards. This case serves as an important reminder of the ongoing responsibility employers have to maintain safe and healthy work environments for all employees.

  • Rockport Expands into UK and Ireland with Chapters

    Rockport Expands into UK and Ireland with Chapters

    Rockport is bringing its signature comfort and style to new customers in the UK and Ireland.

    Authentic Brands Group (Authentic), a global powerhouse in brand development and licensing, has announced a significant new partnership with Chapters Brand Group, a leading footwear distributor in the UK and Ireland. This collaboration will see Chapters distributing Rockport men’s and women’s footwear across both regions, marking a new chapter for the iconic American brand.

    Henry Stupp, President, Lifestyle & Entertainment EMEAI, Authentic Brands Group said: “Rockport is a brand with a strong heritage, global recognition and a loyal following. Chapters’ deep understanding of the regional markets and expertise in brand building make them the ideal partner to establish Rockport’s presence and unlock long-term growth across these important regions.”

    Rockport: Comfort Meets Contemporary Style

    Founded in 1971, Rockport has long been celebrated for its innovative comfort technology seamlessly blended with contemporary design. The brand’s diverse range of footwear is designed to transition effortlessly from work to weekend, offering all-day comfort without compromising on style.

    As Authentic highlighted in its media statement, “Founded in 1971, Rockport is known for combining innovative comfort technology with contemporary style. The brand offers a wide range of footwear that transitions seamlessly from work to weekend, delivering all-day comfort without compromising on design.”

    Chapters Brand Group: Bringing Rockport to New Audiences

    Chapters Brand Group, with its extensive experience in licensing, distribution, and product creation, is well positioned to introduce Rockport to consumers in the UK and Ireland. The company’s portfolio includes respected names like Cat Footwear, Norda, Original Penguin, Bench, Lambretta, Osprey London, and Kickers, emphasizing its expertise in the fashion and footwear sector.

    Graeme Nichol, Managing Director, Chapters Brand Group said: “We’re excited to introduce Rockport to consumers across the UK and Ireland. There’s a clear demand for footwear that combines everyday functionality with thoughtful design and Rockport delivers exactly that. The Umbwe is an iconic footwear classic, and we’ve stuck faithfully to the brand’s original specifications, using Vibram soles, Hydroshield membranes, full moccasin construction, and sumptuous, buttery calf leathers to ensure comfort and quality remain at the forefront.”

    What’s Next for Rockport in the UK and Ireland?

    The partnership comes at a pivotal moment for Rockport, which was acquired by Authentic in 2023. Authentic’s strategy involves forging strong regional partnerships to rejuvenate and expand its brands, and the agreement with Chapters is an evidence to this approach.

    Rockport’s Fall/Winter 2025 collection is now available at select retailers and online at rockport.co.uk, offering UK and Irish consumers their first taste of the brand’s renowned blend of comfort and style.

    With this new alliance, Rockport is poised to make a significant impact on the UK and Irish footwear markets, backed by Authentic’s global brand expertise and Chapters’ local market knowledge. As both companies look ahead, consumers can expect a fresh wave of thoughtfully designed, comfort-driven footwear options from a brand with over five decades of heritage.

  • DICK’S Sporting Goods Joins Fanatics Fest NYC 2025

    DICK’S Sporting Goods Joins Fanatics Fest NYC 2025

    DICK’S Sporting Goods is making a major move in the world of sports culture events, announcing today that it will serve as the Official Sporting Goods Retail Partner for Fanatics Fest NYC 2025, taking place from June 20-22 at the Javits Center. The partnership, revealed in a joint press release with Fanatics, also names DICK’S as the Presenting Partner of the Fanatics Fest Kids Zone.

    Emily Silver, Chief Marketing and Athlete Experience Officer at DICK’S Sporting Goods said: “After just one year, Fanatics Fest has become a major sports culture event. As a company rooted in sport and experience, we could not be more thrilled to join Fanatics Fest and bring sport-centered moments to life for collectors and fans.”

    What to Expect from DICK’S at Fanatics Fest

    DICK’S Sporting Goods will have a prominent presence on the main show floor, offering fans a range of interactive experiences and exclusive moments, including:

    • Public viewing of the one-of-one Paul Skenes Topps MLB Debut Patch card inside a replica Collectors Club House—a concept inspired by the new collectors’ spaces found in select DICK’S House of Sport stores.

    • Competitions in HitTrax batting cages and golf bays with TrackMan simulators, including a Closest to the Pin contest, with special guest IShowSpeed, as part of Fanatics Games.

    • Giveaways featuring autographed sports memorabilia and more.

    • Complimentary athlete appearances and meet & greets.

    • Live podcast tapings from top sports personalities.

    The event will also see DICK’S brand ambassador, IShowSpeed—one of the world’s biggest streamers and content creators—filming content for his new Speed Goes Pro YouTube series, produced in partnership with DICK’S Sporting Goods.

    The Kids Zone: Powered by DICK’S

    At the Fanatics Fest Kids Zone, DICK’S, alongside partners Nike, GameChanger, and RCX Sports, will create an engaging space where kids can join open play activities, participate in combine-style training, and meet some of their favorite professional athletes.

    A Festival for All Sports Fans

    Fanatics Fest is designed as an immersive, interactive festival where fans can connect over their shared passions and discover new dimensions of the sports and collecting ecosystem. Building on the success of its first year, the 2025 edition promises:

    • A larger venue at the Javits Center

    • Expanded live programming, panels, and discussions

    • Bigger superstores and autograph zones

    • More exclusive collaborations and products

    • Enhanced league and brand activations

    • A larger trading card and collectibles exhibit

    Lance Fensterman, CEO of Fanatics Events said: “As we quickly approach this summer’s Fanatics Fest NYC , we’re thrilled to level up and bring on DICK’S Sporting Goods as a collaborative on-site partner. DICK’S shares a commitment to providing lasting consumer experiences and their presence in 2025 will add a new element throughout the weekend – enhancing the festival’s atmosphere and creating incredible memories for attendees of all ages.”

    For more information or to purchase tickets, visit FanaticsFest.com.

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  • New Balance Launches Made in USA 1300JP 2025

    New Balance Launches Made in USA 1300JP 2025

    The iconic 1300JP returns in 2025 as New Balance celebrating sneaker heritage.

    Every five years, New Balance reawakens a legend. For 2025, the brand celebrates both its heritage and its future with the return of the Made in USA 1300JP—a sneaker that stands as a shining example of craftsmanship, innovation, and global sneaker culture. This year’s release, on May 29, coincides with New Balance’s annual “Grey Days” celebration, amplifying the excitement around one of the most coveted silhouettes in the brand’s storied archive.

    “The 1300JP is a shoe like no other, an emblem of the soul of New Balance, that is prized by collectors and appreciators around the globe. Even before joining New Balance myself 34 years ago, I was inspired by my father’s work with the brand on the innovative sole design for the original 1300JP. This legacy model has been a constant throughout my career at New Balance, from spending years perfecting the first reissue, to working diligently on each subsequent launch to evolve the style in subtle ways while remaining true to its roots. With 2025’s launch we are excited to continue the 1300JP’s legacy, showcasing the design’s timeless appeal to loyal fans and a new generation,” Shinichi Kubota, Vice President, New Balance Japan, said.

    A Five-Year Tradition Born from Japanese Reverence

    First launched in 1985, the original 1300 shattered expectations with its blend of technological innovation and premium materials. The shoe’s full-length ENCAP cushioning and luxurious nubuck and mesh construction set a new standard for what a running shoe could be, both in performance and price. While its $130 price tag was unprecedented at the time, the 1300 quickly found a passionate following—particularly in Japan, where sneaker enthusiasts recognized and celebrated its craftsmanship.

    It was this cult-like devotion that prompted New Balance to reissue the 1300JP in 1995, exclusively for the Japanese market. Since then, the 1300JP has been released globally every five years, with each drop eagerly anticipated by collectors and style connoisseurs alike.

    Meticulous Craftsmanship, Timeless Appeal

    The 2025 Made in USA 1300JP is crafted at New Balance’s Skowhegan, Maine facility, where a team of artisans ensures every detail meets the highest standards. The sneaker features premium nubuck overlays, breathable mesh panels, and the iconic full-length ENCAP midsole—delivering both comfort and durability. The beloved Steel Blue colorway returns, complemented by white leather lining and vintage-inspired packaging that nods to the original 1985 release.

    This year’s edition is not just a sneaker; it’s a celebration of New Balance’s enduring ethos: quality craftsmanship, timeless design, and fearless independence. As part of Grey Days, the 1300JP release anchors a month-long tribute to the brand’s signature color, with special product drops, events, and storytelling content.

    Release Information

    • Release Date: May 29, 2025

    • Price: $330 USD

    • Availability: NewBalance.com, select wholesale partners, and New Balance flagship stores worldwide

    • Edition: Extremely limited, released once every five years

    A Collector’s Grail and a Cultural Icon

    The 1300JP’s legacy is built on more than just rarity. Its story is woven into the fabric of sneaker history, from its groundbreaking debut to its role in shaping global tastes. As Brian Lynn, Global Vice President of Lifestyle, said:

    “Whether you’re new to the brand or a longtime loyalist, Grey embodies the promise of everything that sets New Balance apart. The symbolism of Grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal.”

    For those who value authenticity, heritage, and the quiet power of timeless design, the 1300JP remains a benchmark—an icon that continues to inspire, five years at a time.

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  • Cat Footwear Drops 3 Limited Boots Honoring 100 Years of Engineering Icons

    Cat Footwear Drops 3 Limited Boots Honoring 100 Years of Engineering Icons

    Cat Footwear has released three limited-edition boots to celebrate Caterpillar Inc.’s 100th anniversary. Each boot in the collection honors a major engineering achievement linked to the brand’s legacy: the Golden Gate Bridge, the Apollo 11 Moon Landing, and the Channel Tunnel.

    “For the past century, Caterpillar Inc. has shaped the infrastructure of our world—building bridges that define cities, digging tunnels that unite nations, and enabling space-age communications,“ said Thomas Kennedy, Group President of Wolverine Work. “Each boot in the collection is crafted as a tribute to the monumental feats that have shaped our world. They represent more than just our legacy; they symbolize our enduring commitment to building connections and breaking new ground.”

    A Century of Innovation, Captured in Footwear

    Each limited-edition boot in Cat Footwear’s Centennial collection is designed to pay homage to the engineering marvels that have defined the last century. These boots are more than just footwear—they are wearable tributes to human ingenuity and Caterpillar’s role in shaping the modern world.

    The Golden Gate Bridge Boot

    This boot embodies the spirit of the Golden Gate Bridge, one of the most recognizable structures in the world. It features an overbuilt structural cage and a unique “cable system” reminiscent of the bridge’s iconic suspension design. Gold hardware and detailing serve as a nod to the bridge’s famous name, blending both function and symbolism in a striking package.

    The Apollo 11 Boot

    Paying homage to the historic Apollo 11 Moon Landing, this boot is as innovative as the mission it honors. The design includes a stacked sole that is extremely lightweight, inspired by the gear worn by lunar explorers. It’s brushed, dusty coloring mimics the appearance of the first steps on the moon, capturing the sense of adventure and achievement that defined the space age.

    The Channel Tunnel Boot

    The Channel Tunnel Boot celebrates the engineering marvel that physically connected Great Britain with the European mainland. This boot stands out with a functioning headlight and sole lights that mimic the effect of trains speeding through a tunnel. It’s a bold tribute to the vision and determination that made such a connection possible, inspired by the Channel Tunnel.

    Limited Edition, Lasting Legacy

    The Cat Footwear Centennial Collection is available now, but only while supplies last. Each pair is a collector’s item, representing not just a piece of footwear history but also a celebration of the human spirit’s drive to innovate, connect, and explore. These boots are a testament to Caterpillar’s enduring legacy—one built on a foundation of strength, resilience, and a relentless pursuit of progress.

    As Caterpillar Inc. marks its 100th year, Cat Footwear invites consumers and fans to join in honoring the past, celebrating the present, and stepping confidently into the future. The Centennial Collection is available for purchase exclusively at catfootwear.com.pk.

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  • TYR Launches Global Partnership with World Aquatics Through 2025

    TYR Launches Global Partnership with World Aquatics Through 2025

    The world of competitive swimming is making waves with a bold new alliance: TYR Sport, a powerhouse in performance swimwear and aquatic gear, has officially joined forces with World Aquatics, the global authority for aquatic sports.

    This dynamic, multi-year partnership is set to redefine the landscape of elite swimming, with TYR stepping in as the exclusive global supplier of swimwear and accessories for World Aquatics. For athletes, fans, and the entire aquatic community, this is more than just a sponsorship, it’s a leap forward in innovation, access, and athletic excellence.

    Making a Splash at the 2025 World Aquatics Championships

    This landmark partnership will make its grand debut at the 2025 World Aquatics Championships in Singapore this July. TYR will equip athletes, federations, and event officials with cutting-edge technical products, underscoring the brand’s commitment to precision engineering and performance at the sport’s highest level. Expect to see the world’s best swimmers, divers, and aquatic athletes sporting TYR’s latest innovations as they chase records and glory on the global stage.

    But the partnership doesn’t stop at gear. TYR and World Aquatics are collaborating on a series of strategic initiatives designed to transform the athlete experience, ignite fan engagement, and expand the reach of competitive swimming to new audiences and aspiring champions everywhere. Together, they are setting the stage for a new era where access, opportunity, and performance go hand in hand.

    A Shared Mission: Empowering Athletes and Inspiring Fans

    At the heart of this alliance is a shared vision for the future of aquatic sports. TYR’s reputation for working hand-in-hand with elite athletes to develop high-performance products is legendary. Their gear isn’t just for the podium—it’s built for every stage, from grueling training sessions to the world’s most prestigious competitions.

    Matt DiLorenzo, Chief Executive Officer of TYR Sport, summed up the excitement:

    “We are proud to partner with World Aquatics and support the global aquatics community. This partnership is a testament to our shared belief in empowering athletes, expanding access to sport, and driving innovation through world-class competition.”

    World Aquatics President Husain Al-Musallam echoed this athlete-first philosophy:

    “At World Aquatics, athletes are our top priority. We aim to give swimmers from around the world every opportunity to succeed in our sports. That’s why our long-term, exclusive global supplier partnership with TYR is such a landmark moment for aquatics. TYR is a trusted global swimwear brand that shares our belief in empowering athletes to reach their full potential. They have a proven track record of working closely with athletes to deliver performance-driven products. I’m delighted that swimmers worldwide will now benefit from TYR’s innovation, experience, and athlete-first approach.”

    Setting the Pace for the Future

    This collaboration is more than a business deal, it’s a bold statement about the future of aquatic sports. With TYR’s technical expertise and World Aquatics’ global reach, the partnership is poised to break barriers, set new standards, and inspire the next generation of aquatic champions. TYR’s increased visibility at marquee events like the World Aquatics Masters Championships will amplify its influence, while fans can look forward to a wave of new initiatives and activations throughout the World Aquatics calendar.

    The partnership is already in motion, with launch events planned for Singapore and more exciting developments on the horizon. For more details and the latest updates, check out the official  SGO coverage and Yahoo Finance.

    Get ready, the future of swimming just got a whole lot faster, smarter, and more exciting.

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