Hommey, the Australian lifestyle brand founded in Melbourne in 2020 by Justin Kestelman, entered footwear for the first time on April 14, 2026, launching the Sheepskin Slipper as the brand’s debut footwear product at $89 USD and AU $99. The launch represents a natural category extension for a brand that built its identity around comfort first homewares, including cushions, robes, and striped bedding.
The Slipper
The Sheepskin Slipper is constructed entirely from 100% Australian sheepskin, upper, lining, and insole, with a flexible, lightweight sole engineered for all day indoor wear and easy transition to outdoor use.
Justin Kestelman said, “We want to bring that same feeling of home to every step. The slipper felt like the most natural extension of what Hommey is, comfort that doesn’t compromise on design.”
The design follows the brand’s established visual language: clean, rounded, unadorned, available in four timeless colorways: Cream, Hazelnut, Chocolate, and Wine.
The Brand
Hommey began in 2020 when Kestelman, having moved into a new apartment, found it impossible to source cushions that combined good design, quality materials, and accessible pricing. The brand built its following around a recognizable bubble typography logo and contrasting striped sheets and robes, growing from a DTC e commerce model into physical retail with three stores in Melbourne, including a Fitzroy location that opened in 2025. The US site at us.gethommey.com was established as the brand began to build international reach.
Market Context
The sheepskin slipper category is anchored by UGG, whose Classic Slipper and Tasman styles have driven significant volume growth as consumer appetite for indoor outdoor comfort footwear has broadened well beyond seasonal use. Hommey’s entry at $89 positions the slipper below UGG’s comparable styles, with a design forward, lifestyle brand proposition rather than a performance or heritage one. The launch fits within a broader pattern of home and lifestyle brands moving into footwear as the boundary between indoor comfort products and everyday wear continues to collapse.
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