Hurley Launches First Global Collection with Travis Barker

Hurley kicks off 2025 with a bold new collection officially unveiling its first-ever global brand ambassador campaign, and the spotlight is on none other than legendary drummer and cultural icon Travis Barker. The Hurley x Travis Barker capsule collection marks a bold new chapter for the global apparel and lifestyle brand, fusing the rebellious energy of Southern California punk with Hurley’s surf roots for a limited-edition drop that’s as authentic as it is innovative.

Barker’s influence is unmistakable in every piece of the collection. Camo prints, skull motifs, checkerboard patterns, and old English graphics define the drop, while wardrobe staples like chinos, shorts, and overalls nod to Barker’s signature style. The line also features punk-inspired surf and swimwear, all built on Hurley’s award-winning boardshort technology, and rounds out with accessories including footwear, sunglasses, and headwear.

The campaign itself was shot at Barker’s recording studio and throughout the streets of California, capturing his raw, rebellious spirit. Personal touches—like the musical instruments that built his career and his collection of cars and motorcycles—add a layer of authenticity to the visuals, highlighting the synergy between Hurley and Barker’s creative worlds.

Joey Gabbay, CEO at Bluestar Alliance, Hurley’s parent company, highlighted the significance of the collaboration:

“This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand with the power to do something really loud and exciting,” said Joey Gabbay.
“Hurley has always believed that music and art are the common threads that bring us all together and having a legendary artist like Travis create custom designs and fits based on his own personal style sealed the deal for us. We strive for authenticity in everything we do, and this collaboration is a perfect symbol of that dedication.” said Joey Gabbay.

Barker’s relationship with Hurley stretches back decades. In the early 2000s, as Blink-182 dominated the Warped Tour, Barker was already living the California cool lifestyle in Hurley tees—a look that defined an era. Now, more than twenty years later, he’s channeling that legacy into a collection that feels both nostalgic and new.

Travis Barker reflected on the collaboration:

“This collection represents everything I love about the lifestyle I’ve carved out for myself,” said Barker. “It’s tattooed and poetic, chaotic and precise—a beautiful contradiction that just works. It’s made for people like me, the punk kids, the surf community and the people who can’t help but create. I love the freedom I was given with this process and believe that really comes through in the product and designs.” said Barker.

The Hurley x Travis Barker Collection is available globally at Hurley’s website and select retailers. The capsule is more than just a fashion statement—it’s a celebration of creativity, authenticity, and the enduring connection between music, art, and surf culture.

For more details, visit hurley.com or follow Hurley on Instagram, Facebook, TikTok, Threads, and X.