Frankies Bikinis is making its Korean brick and mortar debut through a two week pop up at Musinsa Empty in Seongsu, Seoul, built around a limited edition collaboration with BLACKPINK member Jennie.
First Korean Retail Moment
The Musinsa Empty pop up runs from April 8 to 21, 2026, at the Seongsu location, marking the first time Frankies Bikinis has appeared in any Korean physical retail environment. Founded in Malibu in 2012 by Francesca Aiello and her mother, Mimi Aiello, the brand has built a global Gen Z following through California beach inspired prints, embroidery, and strap detailing across inclusive sizing, later expanding into knitwear, activewear, and accessories.
Jennie Capsule at the Center
The centerpiece of the Seongsu pop up is a limited edition capsule developed with Jennie, making its exclusive domestic debut at the event. The collection is built around a swim to street concept, designed to move from beachwear into everyday outfits through vintage washed colors and relaxed silhouettes. Jennie was involved throughout the design and production process, and select items carry a co branded “JENNIE x Frankies Bikinis” logo, with key pieces including a white string bikini, crochet knitwear, casual T shirts, sleeveless tops, shorts, and skirts.
Founder Visit and Opening Event
Francesca Aiello, who has 470,000 Instagram followers, is scheduled to visit the Seongsu store on opening day for a meet and greet with attendees, adding a personal brand moment to a launch that already carries significant cultural weight through the Jennie connection.
Online and Offline in Sync
Alongside the pop up, Musinsa Empty’s online store and sister platform 29CM will run an exclusive domestic launch promotion featuring new arrivals and the Jennie capsule, with the dual channel campaign designed to drive cross platform traffic and extend the pop up’s reach beyond foot traffic at the Seongsu location. For the Korean market, the Frankies Bikinis debut signals how California lifestyle labels are increasingly using K pop ambassador ties and Seoul pop ups as a first entry strategy into one of Asia’s most influential fashion markets.
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