Jimmy Choo’s Chrome IXIA Takeover Dominates Miami Art Week

Jimmy Choo turned Miami Art Week into a stage for immersive luxury, expanding its creative partnership with designer Harry Nuriev of Crosby Studios by transforming its Miami Design District boutique into a chrome‑drenched study in scale, perception, and fashion futurism.

A giant IXIA heel crashes in Miami

For Art Week, Harry Nuriev reimagined the boutique’s façade with a monumental 3D sculpture of Jimmy Choo’s iconic IXIA drop‑heel pump, rendered in reflective silver chrome. The oversized shoe appears to burst through the storefront glass, collapsing the boundary between street and store and turning the façade into a sculptural spectacle.

Inside, the illusion continues, with flooring treated to resemble shattered glass beneath the chrome heel, as if the impact has rippled through the entire space. The result is a boutique that feels mid‑explosion, inviting visitors to step inside a frozen moment of motion and glamour.

Cloud Dancer sets a soft counterpoint

The installation is staged against Cloud Dancer, Pantone’s Color of the Year 2026, a softly nuanced warm white chosen for its calm, airy, and contemporary character. This soft neutral backdrop tempers the intensity of the chrome, letting the gleaming IXIA heel read as a futuristic object without tipping into cold minimalism.

Cloud Dancer is designed to evoke serenity, focus, and creative clarity, making it a timely chromatic choice for an installation that blurs art, architecture, and luxury retail. In this context, it frames Jimmy Choo’s metallic statement as both powerful and surprisingly meditative.

Craft, archives, and transformation inside

Beyond the crashing heel, the boutique’s interior brings Jimmy Choo’s past and present into direct conversation. A curated selection of archival designs, including pairs from creative director Sandra Choi’s personal collection, highlights the brand’s craftsmanship, material experimentation, and evolving silhouettes over the years.

This archival layer turns the space into a living timeline: visitors can move from the superscale IXIA sculpture to historic styles that paved the way, reading the installation as a meditation on transformation and legacy. The store becomes less a backdrop and more a gallery, where shoes function as both product and artifact.

Monumentality, femininity, and power

Speaking about the project’s concept of exaggerated scale and impact, Harry Nuriev stated, “This project explores the contrast of scale — the dialogue between the monumental and the intimate. It plays with supersize forms as a metaphor for power, transformation and time,”

He remarked that at its core, the work expresses a connection between past and future through the lens of female strength and presence.

Why this Miami moment matters

This Miami Design District installation takes experiential retail a step further, utilizing architecture, color, and scale to create a single silhouette—the IXIA drop heel—a cultural talking point during Miami Art Week. By placing an outsized, hyper‑polished pump at the center of the experience, Jimmy Choo reinforces heels as both design object and symbol of contemporary femininity.

Open through December 7, the project positions the boutique as a must-see stop on the Art Week circuit, underscoring Jimmy Choo’s commitment to collaborations that merge fashion with conceptual design. It also signals how luxury brands are increasingly treating their stores as evolving installations, where each season can bring a new narrative and spatial experiment.