Jordan Brand Signs Elite Class of 2025 Athletes in Major NIL Expansion

Jordan Brand Basketball is stepping boldly into the future with the official debut of its Class of 2025, a standout group of NIL athletes who embody the next generation of excellence. With this announcement, the brand is not only celebrating rising stars but also reinforcing its legacy of empowering young athletes both on and off the court.

A New Era for Jordan Brand’s NIL Family

To begin with, elite hoopers Sarah Strong, Kiyan Anthony, Cameron Boozer, and Cayden Boozer are joining Jordan Brand’s decorated NIL roster, an exclusive group that continues to set the standard for talent and culture. Their addition reflects the brand’s intentional commitment to supporting tomorrow’s leaders while honoring its rich heritage of greatness.

Moreover, Jordan Brand’s expanded NIL vision emphasizes meaningful collaboration with young athletes. The goal is not only to fuel their performance but also to help them elevate their personal narratives, empowering them to inspire future generations.

Sarah Strong: A Dominant Force with Deep Basketball Roots

Leading the Class of 2025 is Sarah Strong, the No. 1 recruit in her class. As a freshman at UConn, she averaged more than 16 points and nine rebounds per game, earning National Freshman of the Year, All-American honors, and helping the Huskies capture a National Championship.

Beyond the numbers, Sarah’s connection to basketball runs deep. Her parents, Allison Feaster and Danny Strong, both enjoyed long careers in professional basketball. Consequently, joining Jordan Brand carries a profound personal meaning.

“Being part of Jordan Brand is honestly a huge honor,” Sarah says. “Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.”

Kiyan Anthony: Carrying Forward a Legendary Legacy

Next, Kiyan Anthony brings a powerful mix of talent, heritage, and community impact. The top New York prospect is beginning his freshman year at Syracuse University after earning MVP honors at the 2025 Jordan Brand Classic and averaging over 15 points per game at Long Island Lutheran High School.

As the son of NBA legend and longtime Jordan Brand athlete Carmelo Anthony, Kiyan’s relationship with the brand began early, his first Jordans were gifted directly by Michael Jordan himself.

“To be part of the Jordan Brand family means carrying on a legacy,” Kiyan explains. “I want my legacy to be more than just basketball, giving back to the community and carrying the torch.”

Cameron Boozer: A Standard of Consistency and Excellence

Meanwhile, Cameron Boozer, the No. 1 power forward in his class, enters Duke University with enormous momentum. A Preseason ACC Rookie of the Year and Preseason First Team All-ACC selection, he is already a three-time Florida Mr. Basketball and two-time National Player of the Year.

“Greatness is about being consistent, showing up and getting better every day,” Cameron says. “Being able to follow in the footsteps of great Jordan athletes I grew up watching is special.”

Cayden Boozer: A Leader On and Off the Court

Alongside Cameron, his twin brother, Cayden Boozer, is also joining Jordan Brand. As another five-star recruit, Cayden helped lead Christopher Columbus High School to four straight state titles and a 2025 national championship. Additionally, the twins swept the Nike Peach Jam at 15U, 16U, and 17U, a historic achievement.

Their father, Carlos Boozer, is a Duke legend and long-time NBA veteran, giving both brothers a strong foundation rooted in discipline, culture, and legacy.

“There are so many great players who have been part of Jordan Brand,” Cayden shares. “Like they did for me, I want to set an example for the next generation.”

A Roster Built for the Future

With this announcement, the Class of 2025 joins an already stacked Jordan Brand NIL roster featuring Saniyah Hall, Bella Hines, Kiyomi McMiller, Kiki Rice, and Mikaylah Williams. However, the inclusion of top male athletes signals an exciting new chapter, expanding Jordan Brand Basketball’s NIL portfolio in a major way.

Inspiring the Next Generation

This milestone marks far more than an endorsement deal. It represents a shared commitment between Jordan Brand and its athletes to shape the future of basketball culture worldwide. By working together, the brand and its partners aim to uplift young hoopers everywhere, reminding them to strive for greatness on the court, in their communities, and throughout their journeys.