Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership

Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access and cultural expression. In addition, their shared goal is pulling new audiences into the game.

Who is Swang

Founded in Los Angeles, swang has built its reputation as a golf collective that operates outside traditional country club culture. It draws players through music, self expression, and an open door philosophy. Its founding ethos is straightforward: show up as yourself, Jordans on, music loud, and play the game on your own terms. That approach has organically built a community that felt underrepresented in mainstream golf. Moreover, it is precisely that foundation Jordan Brand is now formally backing.

FREE RANGE at the Center

The partnership’s first tangible output centers on Swang’s FREE RANGE Thursdays at Rancho Park Golf Course in Los Angeles. There, the collective provides free clubs, balls, coaching, and community access to anyone who shows up. Jordan Brand enters as a long term collaborator within that existing structure rather than reshaping it. However, it adds resources, presence, and scale to events that have already proven their community value. Future programming includes expanded tournaments. It also covers additional community focused activations beyond the bi weekly sessions.

Talking about the partnership swang Founder Modi Oyewole on the brand’s partnership with Jordan said that “I came into golf being myself. Jordans on, baggy shorts, a jersey, music blasting. swang grew out of that energy. It’s a place where you can pull up and tap in, whether it’s your first swing or you’ve been playing your whole life. From day one, building swang, we literally had Jumpman on the top of our ‘Mount Rushmore of Brands’ Google doc. They’ve always pushed sport into culture, and that’s exactly where swang lives. It’s surreal, but it also makes sense.”

A Cultural Fit for Jordan’s Golf Push

Jordan Brand has maintained a presence in golf footwear and apparel through its performance lines worn on tour. However, the swang partnership moves into a different register entirely: grassroots, culture driven, and access focused rather than competition oriented. As golf continues its global growth trajectory driven by younger, more diverse participants, Swang offers Jordan a credible entry into a community it could not reach through tour sponsorships alone.

For players, collectors, and golf’s new generation, the swang x Jordan Brand partnership is a signal that the sport’s fastest growing audience now has institutional backing from one of sportswear’s most culturally loaded names.