Kith Elevates Lisa to Guest Designer for Spring 2026 Women’s Collection

Kith is extending its partnership with Lisa into a full seasonal offer, unveiling Lisa for Kith Women Spring 2026 as the next chapter in her role with the brand. The drop moves her from campaign face to Guest Designer, with product framed around the “spectrum” of her personality across mood-driven capsules.

From Campaign Face to Designer

The Spring 2026 collection builds on Lisa’s earlier work with Kith, following her appearance in the Kith Women Summer 2024 campaign. That initial collaboration set up a longer-term relationship, which has now evolved into a more formal creative role in which she contributes directly to the design direction.

Mood based Capsule Story

Kith describes the range as moving from “Hopeless Romantic” to “After Dark,” positioning the collection as a set of capsules that track different sides of Lisa’s identity. The framing suggests a wardrobe that can shift from softer, romantic looks into sharper, night-oriented styling, aligning with how many womenswear brands are segmenting collections around lifestyle moments rather than single themes.

View this post on Instagram

Lisa’s broader cultural backdrop

Lisa enters this project with significant global reach, holding Guinness World Records, including most Instagram followers for a K pop artist, and breaking ground as the first solo K pop winner at both the MTV Video Music Awards and MTV European Music Awards. Through her own management company, LLOUD Co., and RCA Records, she has built a solo portfolio across music, festival stages, and on-screen roles, giving Kith access to a fanbase that spans fashion, pop, and streaming audiences.

Release Date and Access

Lisa for Kith Women Spring 2026 releases this Friday, February 20, at 11 AM EST, CET, and GMT across Kith’s global direct channels. The timing and distribution point to a coordinated, global DTC push, keeping the collection inside Kith’s own ecosystem rather than relying on wholesale partners.