Klutch Athletics strengthens its leadership with former Nike executive Scott Munson joining as president and general manager to drive global growth and athlete-focused innovation.
From Nike Hallways to a New Challenge
After nearly three decades at Nike, where he led multibillion-dollar businesses across continents, Scott Munson brings a rare blend of creative, analytical, and operational expertise to Klutch Athletics. His most recent role as VP/GM of Asia Pacific Latin America Men’s Business included oversight of $4 billion in annual revenue and leadership of cross-functional teams across Japan, Korea, Southeast Asia, India, Australasia, and Latin America.
Munson’s earlier roles at Nike included Global Vice President of Men’s Basketball, where he guided the brand’s strategic reset in performance culture; Global VP of Football Apparel, where he launched hallmark projects like the PSG x Jordan Collab and the Naija kits for Nigeria’s national team; and Global VP of Consumer and Market Research, overseeing Nike’s long-term consumer insight pipeline.
Beyond sportswear, Munson’s leadership extended to marketing innovation: he co-launched Nike Air Max Day, initiated the SNKRS App, and guided the creative debut of Nike Tech Pack and Nike F.C., projects now integral to sneaker and apparel culture.
Building the Future of Klutch Athletics
Founded in 2023, Klutch Athletics is an activewear and footwear brand born from Rich Paul’s vision of bridging sports and lifestyle through authentic athlete partnerships and equitable NIL representation.
The brand has already launched a co-branded New Balance footwear line and apparel range that blend technical performance fabrics with streetwear aesthetics.
Its current athlete roster includes NFL starsWill Anderson Jr. (Houston Texans) and Chase Young (New Orleans Saints), along with college basketball NIL standouts Aaliyah Crump(University of Texas), Caleb Wilson(University of North Carolina), and Isiah Harwell(University of Houston).
Rich Paul, CEO of Klutch Athletics, shared,
“We’re excited to welcome Scott to the Klutch Athletics team. He’s led massive global businesses and driven innovation across performance and lifestyle categories. His ability to connect product, culture, and purpose is exactly what we need as we reimagine how athletes express who they are both on and off the field.”
Munson’s Vision (Empowerment Through Product and Community)
In his first official statement as president, Scott Munson shared,
“I’m honored to join Klutch Athletics at such a pivotal moment. The brand is redefining what it means to empower the next generation of athletes to be their best, and I look forward to working with Rich and the entire team to create intentional product, build meaningful community, and deliver inspiring experiences in sport and in life.”
Munson’s leadership marks an evolution for Klutch Athletics as it scales operations beyond the U.S. His appointment signifies the brand’s next phase: expanding its New Balance partnership globally, integrating design and data-driven insight, and solidifying its position at the intersection of performance and lifestyle culture.
A New Era for Athlete-Led Brands
Under Munson’s direction,Klutch Athletics aims to be a blueprint for modern sportswear one that prioritizes community impact and authentic representation as much as commercial success.Rich Paul’s ability to extend his influence from athlete management to brand building, combined with Munson’s decades of Nikeexpertise, sets the foundation for a brand determined to shape how tomorrow’s athletes see themselves in sport and style.
