Lacoste Debuts Year Round Alpine Padel on the Peaks of Courchevel in 2026

Lacoste is taking padel to new heights in Courchevel, debuting two new courts in the heart of the French Alps and turning alpine leisure into a four‑season, fashion‑meets‑sport experience. The move marks Lacoste’s first real step into padel after decades rooted in tennis and golf, signalling how performance leisure is evolving at altitude.

Padel at altitude in Courchevel

Set at the foot of the Émile Allais slalom stadium and facing the INEOS Club House, the new padel facility blends elite mountain heritage with one of the world’s fastest‑growing sports. Guests can now play padel against a backdrop of snow‑covered peaks, right in the resort that has become shorthand for ultra‑luxury alpine living.

• The two courts are open all year round, creating a new social sports hub where “sport meets the mountains.”
• Positioned in Courchevel 1850, the location reinforces the idea that performance leisure should feel as elevated as its surroundings.

Four seasons of play thanks to geothermal tech

Building a padel court at high altitude meant designing for snow, ice, and temperature swings, not just style. To keep matches going in mid‑winter, the playing surface sits on a heated slab powered by an eco‑friendly geothermal system.

• This geothermal heating system keeps the court playable through all four seasons, while limiting the site’s energy impact.​
• The project was delivered with local partners, including Courchevel Tourisme and the Club des Sports, aligning the courts with the resort’s wider sports infrastructure.

Lacoste owns performance leisure

For Lacoste, the Courchevel project is a statement about where sport and style are heading. Padel is more accessible and faster than tennis, and its social, lifestyle‑driven appeal makes it a natural fit for a fashion house built on courtside culture.

• The FIP World Padel Report 2025 estimates over 35 million padel players globally, underlining how quickly the sport has scaled beyond niche status.padelbiz+1​
• By planting its crocodile logo directly into the court surface and attaching its name to the venue, Lacoste turns performance into a branded, liveable experience.

Cobranded collection and hospitality touchpoints

The project goes beyond sports infrastructure into full lifestyle branding on the mountain. Lacoste will soon unveil a Courchevel x Lacoste cobranded clothing collection, with an exclusive Lacoste corner set inside the INEOS restaurant.

• The capsule will be available at the Club des Sports boutique and select professional partners, tying local retail directly to on‑court play.
• On‑site retail and hospitality show how fashion brands are using cafes, restaurants, and destination spaces to become environments people inhabit, not just labels they buy.

Fashion hospitality as the next frontier

This Courchevel launch fits a wider movement. Fashion brands, stepping into hotels, clubs, and restaurants to extend their world into real life. Hospitality gives labels hours or days with their customer, not minutes, creating the kind of memories and stories that keep people coming back.

At their best, these spaces position brands less as advertisers and more as hosts, curating how customers feel, play, and connect.