
Inside New Balance’s Pie And Mash Takeover For The London Marathon Training Range
New Balance’s Fresh Foam 1080v15 and London Marathon Training Range campaign leans into London’s local running culture with…
The local edition

New Balance’s Fresh Foam 1080v15 and London Marathon Training Range campaign leans into London’s local running culture with…

Moon Boot is taking its iconic shape into a new lane with Moon Boot x Poldo Dog Couture,…

Lunar New Year has become one of the most strategic moments on the global sneaker calendar, and 2026…

Pharrell Williams has been officially named a Chevalier (Knight) of France’s Légion d’Honneur, marking a rare state recognition…

In luxury footwear, competition is not about comfort or even price. It is about where consumers go when…

Fendi and Devialet use the Fendi x Devialet Mania portable speaker to show how a runway concept can…

On signs Jamaican sprinter Ackeem Blake as its first professional Jamaican athlete, marking a clear push into sprinting…

adidas Originals and Willy Chavarria’s ‘Eterno’ FW26 project opens at Paris Fashion Week as a runway show and…
Luxury heels are rarely just about aesthetics. The truly iconic ones mark shifts in how women dress, spend,…

Luxury footwear operates on a different set of rules than the broader shoe market. Volume is secondary. Keeping…

The rivalry between Adidas and Puma began as a family dispute long before it became a global brand…

Every percentage point reflects more than sales. It tells a story of cultural relevance, wholesale power, direct to…

MSCHF has mastered something most footwear brands still misunderstand: in today’s market, attention is distribution. From the Big…

China’s Anta Sports’ move to buy a major stake in Puma marks one of the most significant power…

Nike and Nigo are closing out their Air Force 3 project with a final collegiate inspired chapter that…

Nike is reshaping its regional leadership structure across EMEA, Greater China, and APLA, with new VP/GM appointments designed…

Luxury sneaker collaborations are no longer side projects or marketing stunts. On the resale market, they function more…

Puma is centering its classic Suede sneaker at Paris Fashion Week with Suede House, an immersive space in…

Salomon has appointed Finnish designer Heikki Salonen as its first-ever creative director, marking a new chapter that formally…

In sneaker resale, price isn’t driven by leather quality or cushioning innovation. It’s driven by access. The shoes…

At a certain level of scale, a sneaker stops being just a sneaker. For Nike, every product that…

Footwear scandals rarely start with shoes. They start with shortcuts: outsourced accountability, unchecked celebrity power, inflated claims, or…

The LeBron 23 “Honor The King” is the new Nike basketball shoe inspired by Martin Luther King Jr. Visually, it’s stunning,…

Siraya Tech, based in Los Angeles, has launched Roamr, a new sub‑brand focused on high performance wearables, starting…