T-Pain and Clinton Sparks Launch Global Gaming League in Las Vegas
T-Pain and Clinton Sparks have officially launched the Global Gaming League, a celebrity-driven esports and entertainment league, with…
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FDRA Warns New Footwear Tariffs Could Push Total Costs Past 5 Billion
The U.S. footwear industry is sounding the alarm as potential new tariffs threaten to drive costs even higher…
EssentiallySports Partners with Natasha Howard for WNBA All-Star Coverage
EssentiallySports, one of the United States’ top 10 sports media publishers, has announced a strategic partnership with three-time WNBA champion Natasha…
New Era Launches MLB Campaign with Fernando Tatis Jr. and 6 Superfans
Baseball’s most passionate fans and one of its brightest stars are front and center in New Era’s latest…
Maybelline Partners with WWE for First-Ever Cosmetics Deal at Evolution
Maybelline New York, has made history by becoming WWE, the global leader in sports entertainment, first-ever official cosmetics partner,…
Ford Launches eBike Financing From $2.50 a Day
Ford and n+ have introduced a new eBike financing program offering electric bikes from just $2.50 a day,…
Carhartt and ’47 Launch New MLB Collection for All 30 Teams at All-Star Week
Hardworking baseball fans can now show their team pride with a rugged new collection designed for both the…
TSA Ends Shoe Removal Rule at All US Airports in 2025
Travellers can now keep their shoes on during security checks at every airport in the United States. The…
New Balance Enters Gaming with SV2 as First Official Ambassador
New Balance has officially entered the gaming space by naming SV2 as its first-ever gaming ambassador, marking a…
Nike Unveils Sabrina 3 Signature Sneaker Ahead of July 24 Release
Nike has officially launched the latest signature sneaker for WNBA star Sabrina Ionescu, featuring upgraded performance tech and…
Fanatics and Complex Launch BLACKPINK Sports Capsule in US
BLACKPINK’s first-ever sports-inspired fashion collection arrives in the US with exclusive city-themed pieces for fans. BLACKPINK IN YOUR…
Juan Valdez Named Official Coffee Partner of Los Angeles Rams
A landmark partnership brings the rich taste of Colombian coffee to Rams fans at SoFi Stadium. The Los…
Google Maps App Launches on Garmin Smartwatches Across 4 Series
Garmin users can now experience the power of Google Maps directly on their wrist with the official app…
Skechers Launches SKX_2 Football Boot Across Europe
Skechers has officially launched its next-generation SKX_2 football boot across Europe, featuring performance-driven upgrades inspired by pro player…
Jimmy Butler Launches BIGFACE Coffee Pop-Up in San Francisco
Square today announced that Golden State Warriors star and Square seller Jimmy Butler will bring BIGFACE to San Francisco through an exclusive pop-up…
Daniel Sandoval and Kim Lea Mueller Triumph at Brussels Urban Sessions
BMX fans witnessed history at Parc du Cinquantenaire as two standout athletes claimed top honors at one of…
Nitro Circus and Dickies Launch Free BMX Shows at Walmart This Summer
Nitro Circus and Genuine Dickies are hitting the road this summer with a free BMX stunt tour across…
The Must-Have Summer Sandals for 2025
Step into the season’s hottest trends with Footwear Magazine’s roundup of summer sandals for 2025. This year’s selection…
Samuel L. Jackson Narrates adidas Originals’ Star-Studded ‘Superstar’ Campaign
adidas Originals has unveiled a bold new campaign that celebrates the legacy and influence of one of its…
Freebird Boots Faces Collapse Amid $21M Debt and Mass Closures
Freebird Boots, known for its handcrafted designs, is teetering on the edge of collapse after amassing $21 million…
Adidas Unveils Jeremiah Smith Newest Student-Athlete Partner
Ohio State wide receiver Jeremiah Smith is the newest addition to the Adidas student-athlete roster. Adidas has officially…
University of Tennessee to Switch from Nike to Adidas After Failed Deal
The University of Tennessee is set to reunite with Adidas as its official apparel partner in 2026 after contract renewal…
High-Risk Chargebacks in the Footwear Industry
From sneaker collectors to casual shoppers, more people than ever are buying shoes online. But when expectations fall…
Wittner Enters Voluntary Administration With $25 Million in Liabilities
Wittner is facing a major financial crisis as it enters voluntary administration with millions owed to creditors. Australian…