Metro Brands Unveils MetroActiv, India’s Next Gen Sport Retail Experience

MetroActiv is designed to spark India’s passion for movement and connect communities with world-class sportswear.

Redefining Athletic Retail for a New Generation

Metro Brands Limited a leader in Indian footwear retail has launched MetroActiv, a dynamic, multi-brand athletic and sportswear destination.

This marks the company’s most ambitious stride into the athletic and performance market, building on years of retail expertise and the success of introducing global lifestyle brands such as Foot Locker, Fila, and New Era to India.

The MetroActiv concept is crafted for a generation in motion, aiming to create a culture around “getting active and staying active” through a unified experience of accessibility, expertise, and authentic community.

Store Concept and Experience

MetroActiv brings together top global sports and lifestyle brands including Nike, adidas, Puma, Asics, Skechers, New Balance, and FILA offering a full spectrum of footwear, apparel, and accessories for running, training, lifestyle, and outdoor pursuits.

Each physical store spans 3,000–6,000 square feet and features vibrant, energy-charged interiors blending international design language with strong local Indian engagement.

The digital experience is fully integrated. The new e-commerce platform, metroactiv.com, not only delivers products nationwide but also empowers users with wellness digital tools such as a Calorie Counter, Nutrition Tracker, and BMI Calculator putting fitness, community, and purchase all within one connected ecosystem.

Community, Expertise, and Service

Highly Trained ‘Pacers’: Each store is staffed by expert performance advisors called Pacers who offer personalized fitness and product guidance, ensuring credibility and a premium experience for every visitor.
Community Engagement: The community focus goes beyond transactions, with MetroActiv collaborating with local running and fitness groups, hosting city 5K runs, and building in-store events all designed to turn shopping into culture and movement into lifestyle.

Leadership and Vision

Nissan Joseph, Chief Executive Officer at Metro Brands Limited, emphasized:
“MetroActiv represents the natural evolution of Metro Brands Limited’s commitment to innovation and consumer-centricity. India is at an inflection point where fitness, fashion, and functionality converge, and MetroActiv is designed to champion this shift. Our vision is to make performance retail more inclusive and accessible, bringing world-class brands, credible expertise, and community spirit together under one roof. This is not just the launch of another retail format; it is the beginning of a movement to get India active.”

The Road Ahead

As MetroActiv rolls out across more cities and strengthens its phygital ecosystem, Metro Brands Limited is poised to become the most trusted name in India’s athletic and sportswear retail.

Focusing on accessibility, expertise, and the spirit of community, MetroActiv is not just retail it’s a movement for an active, connected generation.