Moncler Opens its First U.S. Grenoble Flagship Store in Aspen

Moncler has opened its first Moncler Grenoble flagship store in the United States, choosing Aspen, Colorado, as the destination for a fully immersive take on its alpine universe. The new space anchors the brand’s performance driven ski and mountain line in one of the world’s most iconic winter resorts, reinforcing Moncler’s deep connection to mountain culture and high altitude lifestyle.

Aspen As Moncler’s Alpine Stage

The Moncler Grenoble flagship in Aspen is framed as a “powerful brand statement” and a gateway into the label’s technical mountain world. Performance, style, and local culture converge in a setting where ski heritage, luxury hospitality, and global clientele already meet on and off the slopes.Aspen also carries historic weight for Moncler: it was the site of the brand’s first U.S. store, opened in 2008, making the new Grenoble flagship a return to a landmark market with a more focused performance lens. The opening underscores how important North American ski destinations have become for high end outerwear and skiwear brands.

Immersive Mountain DNA

Described as an immersive expression of Moncler’s mountain DNA, the store is designed to open the doors to the brand’s alpine universe rather than function as a simple retail box. Customers are invited to explore the full spectrum of Moncler Grenoble from highly technical ski gear to après ski and mountain lifestyle pieces in an environment that mirrors the textures, light, and atmosphere of the peaks outside.

By situating the flagship in Aspen, Moncler can connect directly with a global community of skiers, snowboarders, and winter travellers who treat the resort as both a performance playground and a social stage. The store becomes a physical touchpoint where the brand’s heritage, innovation, and luxury positioning converge in real time with the lifestyles it designs for.