MySize Targets $15 Million 2026 Revenue With AI-Driven Platform Shift

MySize, Inc. is telling investors that 2025 marks an inflection point, with the company shifting from survival mode to disciplined scaling. This is driven by an integrated platform spanning AI sizing, commerce, resale, and data. In a new letter to shareholders, Chief Executive Officer Ronen Luzon outlines how MySize now operates four revenue-generating businesses. The company expects approximately US$10 million in revenue for 2025. It is targeting around US$15 million for 2026 as it pursues operational scale.​

Four-Business Platform, Not a Single Tool

In the letter, Ronen Luzon explains that MySize today runs four active businesses under one unified platform. Each is aimed at solving structural problems in the global fashion and retail ecosystem. These units span AI-driven sizing, commerce enablement, resale infrastructure, and data intelligence. They are designed to work together rather than as standalone point solutions.

The CEO stresses that the company’s edge is no longer a single product. Instead, it is the integration layer that connects sizing AI with e-commerce and resale logistics. This architecture is intended to create switching costs for customers, improve economics, and generate data network effects. These become more powerful as adoption grows across retailers and brands.​

Revenue Outlook and Operating Runway

Based on its current run-rate, contracted customers, and visibility across its operating units, MySize expects to close 2025 with approximately US$10 million in revenue. The company also anticipates having an estimated US$4 million in cash on its balance sheet at year-end 2025. Luzon says this provides “operational runway and flexibility.”

Looking ahead, the execution plan supports a path toward an estimated US$15 million in revenue in 2026. This growth is driven mainly by expansion within existing customer accounts, full-year contributions from recently integrated businesses, and cross-selling opportunities across the platform. As revenue scales, MySize expects to show “meaningful progress” toward operating breakeven. Improving unit economics and operating leverage will become more visible.​

From Survival to Execution

Ronen Luzon, Chief Executive Officer, said, “When MySize was founded, it began life as a public company without a product, without revenue, and without customers. The early years required significant investment, resilience, and persistence, including navigating dilution, reverse splits, and a prolonged hostile takeover attempt. Those challenges were real and costly-but they are behind us.”​

Capital Discipline and Strategic Options

On capital allocation, MySize adopts a disciplined and careful stance. This approach is shaped by the substantial investment already made to build the platform. The immediate priority is execution within existing business lines. They aim to prove out revenue growth and operating leverage before pursuing any major new strategic moves.

Over time, as the platform matures and consistent growth is demonstrated, MySize plans to evaluate selective partnerships or acquisitions. They will do so only where these clearly strengthen the company’s competitive position and create shareholder value. The CEO pledges that such decisions will be approached “selectively, transparently, and with strong alignment to shareholder interests.”​

2025 as an Inflection Year

The letter positions 2025 as a turning point where years of platform-building begin to show up in visible financial progress. With customers living and revenues growing, the company believes it can now move from proof-of-concept to scaling. This is supported by an integrated model that links sizing, commerce, and resale data.

At the same time, MySize cautions that the estimated 2025 figures are preliminary, unaudited, and subject to change as year-end closing, audit work, and any subsequent events are reflected in its Form 10-K. The company also reminds investors that all forward-looking statements carry risks and uncertainties, and that actual results may differ materially from current expectations.

For investors watching the fit-tech and retail innovation space, MySize’s message is clear: the heavy lifting on technology and platform build-out is done, and the next chapter is about disciplined execution, operating leverage, and selective, value-creating growth.