Nike is bringing Outkast’s Atlanta identity into University of Georgia apparel with a collection announced October 26. Created with Class Trip, the range connects college football merchandising with the personal style of André 3000 and Big Boi.
The official Nike announcement sets an October 27 debut through SNKRS, Class Trip and selected Atlanta retailers. Wider availability follows October 28 through Nike and selected stores, before an October 31 stadium pop-up.
The assortment spans varsity and bomber jackets, jerseys, rugby shirts, fleece, graphic tees and headwear. Separate performance equipment and sideline apparel are reserved for Georgia athletes, coaches and staff.
Nike also puts six of its Georgia NIL athletes into the campaign. That extends the project beyond licensed graphics: player participation, consumer merchandise and team-only equipment give the collaboration several routes into football culture. The staged release provides local retail access before the wider rollout.
