On is stepping onto the 2026 investor stage with a scheduled fireside chat at the ICR Conference, giving analysts and investors a closer look at how the Swiss performance brand plans to extend its global growth story. With its CEO and CFO, Martin Hoffman, leading the conversation, the session will spotlight how On is evolving from a disruptive upstart to an established performance powerhouse.
Fireside chat at the 2026 ICR Conference
On confirmed, it will participate in the 2026 ICR Conference, one of the retail and consumer sector’s key investor gatherings. Martin Hoffmann, who serves as both CEO and CFO, will join a fireside chat on Monday, January 12, 2026, at 11:30 am US Eastern Time (05:30 pm Central European Time)
A live webcast of the session will be accessible through On’s investor relations website, with a replay available afterward on the company site for those unable to watch live. That accessibility ensures both institutional and retail investors can hear management’s latest views on strategy, performance, and category expansion going into 2026.
From Swiss Alps roots to a global performance brand
Born in the Swiss Alps in 2010, On launched with a mission “to ignite the human spirit through movement,” a mantra that still anchors the brand’s design and product roadmap. Sixteen years after market debut, the company has scaled from niche running disruptor into a global player across premium footwear, apparel, and accessories for high-performance running, outdoor, training, all-day wear, and tennis.
Innovation remains core to On’s identity, with technologies like its award-winning CloudTec® cushioning and LightSpray™ platform shaping its performance and lifestyle offerings. The brand’s focus on purposeful design and “circular economy” initiatives has helped it attract a fast-growing global fan base of runners, athletes, and style-conscious consumers who buy into both performance and ethos.
Global reach and digital community
On now has a footprint in more than 80 countries worldwide, signaling just how quickly the label has gone global since its early SWITZERLAND days. Alongside wholesale, retail, and partner channels, the brand cultivates a strong digital community through www.on.com, which functions as both a commerce hub and a storytelling platform.
As investors tune into the ICR fireside chat, key watchpoints will likely include how On plans to deepen penetration in existing markets, balance performance with lifestyle positioning, and continue innovating in materials and sustainability. For a brand built on the idea of “Dream On,” the 2026 conference spotlight is an opportunity to show how that dream scales in its next chapter.
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