Pacsun Unveils Formula 1 Austin Collection Blending Western Style and Speed

Pacsun races back to Austin for the Formula 1 United States Grand Prix 2025 with a bold Texas-inspired collection blending desert grit western aesthetics and race-day energy in its latest fashion-meets-sport collaboration.

A New Season of Speed and Style

As Formula 1 fever accelerates across the globe, Pacsun—the Gen Z fashion leader—celebrates its ongoing partnership with Formula 1 by unveiling the 2025 United States Grand Prix Collection, set to debut trackside in Austin, Texas, from October 17–19. The new line draws inspiration from the Lone Star spirit, merging western influences with the high-octane charisma of motorsport culture.

Available now on Pacsun.com and in select stores, the collection continues Pacsun’s push into fashion’s fast lane, combining cultural relevance, craftsmanship, and community connection through streetwear that thrives on individuality.

Western Edge Meets the Racetrack

For the FW25 season, Pacsun reimagines F1 heritage with desert graphics, utilitarian structure, and rugged silhouettes. Standout designs include cactus-and-desert prints on tees and hoodies, brown cargo pants with practical flair, and a showstopping indigo-wash denim jacket featuring detailed chainstitch embroidery, puff print graphics, and retro-style race patches.

Accessories play a key role in the lineup, from cowboy hats (a first for Pacsun) and camo trucker caps to skully beanies and fold-over hats that embody Texan pride. Every piece merges the brand’s coastal youth energy with Austin’s rebellious western personality, resulting in wearable art that goes beyond typical race merch.

Style On and Off the Track

Richard Cox, Chief Merchandising Officer at Pacsun, said:
“Returning trackside in Austin with Formula 1 shows the strength of our continued partnership and our commitment to sports as a core pillar for Pacsun. Each year, we evolve the collection, and this season’s desert graphics, denim, and western accessories bring a new edge to race-day style. Being onsite with fans lets us connect in real time and deliver pieces that feel true to the culture.”

The creative direction reflects Pacsun’s understanding of its young consumer base—individuals passionate about sport, style, and storytelling. As the barriers between lifestyle, fandom, and fashion blur, Pacsun positions itself as a cultural connector for an audience that values both authenticity and adrenaline.

Immersive Fan Experience in Austin

During the Grand Prix weekend, fans can experience Pacsun’s signature trackside activation, returning to the Fanzone at the Grand Plaza near the Reflecting Pool. The installation offers exclusive merchandise, interactive experiences, and creative touchpoints where fashion enthusiasts and F1 fans collide. Past activations in 2023 and 2024 marked Pacsun as one of few lifestyle brands bridging the motorsport and streetwear spaces—and this year, the brand promises even bigger engagement moments.

From Street to Speedway

What began in 2022 as a collaboration has grown into an annual tradition fusing two global cultures—motorsport and youth fashion. Through this ongoing partnership, Pacsun expands its role in blending sports with self-expression.

The Pacsun Formula 1® United States Grand Prix 2025 Collection, available beginning October 9 online and in select stores, cements Pacsun’s place in the fast lane of fashion—where western rebellion meets Gen Z creativity, driven by speed, spirit, and style.