Payntr Golf Names Jamie Dwyer Exclusive Distributor for Australia and New Zealand

Payntr Golf is doubling down on a key growth region by naming Jamie Dwyer as its exclusive distributor for Australia and New Zealand. The move turns a strong on-course presence into a focused marketplace push, with clear goals around retail reach, service and brand visibility.

Australia’s role in Payntr’s rise

Australia has already played a major part in Payntr’s story. Two of the country’s biggest golf names, Jason Day and Min Woo Lee, serve as ambassadors and product collaborators. Their involvement has shaped some of Payntr Golf’s most successful footwear collections.

It has also provided real-world wear-testing and performance validation at the highest level.

Because of that, the new distribution deal arrives with built-in credibility. Golfers in Australia and New Zealand have seen Payntr on TV and across social feeds. Now they are more likely to find the same models and future collabs at local pro shops, specialty stores and regional e-commerce.

Distribution built for faster expansion

By appointing an exclusive distributor, Payntr is building a regional engine rather than relying on distant support.

The partnership is designed to deliver wider retail availability, better local customer service and stronger marketing in both countries. Instead of treating the region as a secondary market, the brand is giving it dedicated resources and attention.

For golfers, that should mean easier access to sizes and key styles, plus smoother experiences with ordering, returns and product questions. For Payntr Golf, it means having a partner who understands local courses, climate and golfer preferences, and can adjust assortments and storytelling accordingly.

Performance footwear and a growing fan base

Co-founder and president Mike Forsey points to “tremendous growth” over the past five years as more golfers embrace performance-based shoes. Payntr positions its footwear around measurable on-course benefits traction, stability and ground interaction while still prioritizing comfort and style. That combination is exactly what many modern players want.

International demand backs up this approach. Golfers now expect their shoes to work as a true piece of equipment, not just as something to match a polo.

By strengthening its presence in Australia and New Zealand, Payntr can prove that its designs hold up in a region with serious golf culture and a wide variety of playing conditions.

Star power: a Min Woo Lee signature shoe

The brand will also introduce a Min Woo Lee signature shoe this fall. Lee’s flair and rising global profile make him an ideal face for a product that blends performance with personality.

His and Jason Day’s earlier input has already guided multiple Payntr lines through intensive testing and feedback. A full signature model pushes that relationship to a new level.

For golfers in the region, a Min Woo Lee shoe backed by a local distributor creates a tight loop: a homegrown star, a signature design tailored with his input and strong availability close to home. That kind of connection can quickly turn a model into a must-try option in pro shops and locker rooms.

Why this move matters for the region

Jamie Dwyer notes a “growing appetite” among golfers in Australia and New Zealand for products that genuinely enhance their game. Payntr’s focus on innovation, performance and quality fits that demand. With exclusive rights, Dwyer can build the brand thoughtfully over time instead of just chasing quick sell-through.

For the wider golf footwear market, this step shows how important strong regional strategies have become. Brands that want to grow cannot rely only on global campaigns. They need partners on the ground who understand local habits and expectations.

Payntr Golf’s decision to go all-in with Dwyer signals that it intends to compete seriously in a part of the world where golf is both sport and lifestyle and where the right shoe can quickly become as important as the right driver.