French fans will get a taste of local flavor and global MMA excitement as Dada Drinks and the Professional Fighters League announce a culture-driven partnership for two of the year’s most anticipated events.
Bringing French Flair to a Growing MMA Scene
The Professional Fighters League (PFL) will team up with France’s own Dada Drinks for a new sponsorship that puts the soft drink’s creative branding alongside elite MMA action. Dada Drinks, well-known across France for its 12 unique flavors and ties to the Dadaism art movement, will get placement in warm-up areas, on the announcer’s table, and even in-cage branding during two major events.
First up: PFL Europe Nantes at Zenith Nantes Metropole on September 26, 2025. The spotlight returns December 13 with PFL Europe Lyon at LDLC Arena, featuring the finals of the Lightweight and Bantamweight tournaments. The partnership presents brand synergy in and outside the cage—PFL is famous for bringing star-studded, high-energy shows to France, while Dada Drinks celebrates challenging the norm and pushing culture forward.
Strategic Partnership to Grow MMA
John Martin, CEO of PFL, explains,
“Dada Drinks is joining PFL in Nantes and Lyon to become part of the experience of French MMA, a movement which has become world famous due to the passion and atmosphere brought by the fans in France. With Dada Drinks’ desire to assimilate with MMA, we’re proud to align with partners who are passionate about growing the sport, and we’re excited for the future together.”
Mohamed Ghobni, CEO of Dada Drinks, states
“PFL has created some of the most iconic moments in French MMA, and we can’t wait to be a part of it. Dada Drinks is all about challenging the norm, and the sport embodies that passion. Together we want to grow mixed martial arts, and bring Dada Drinks into the fold to serve the fanbase and align together to create more unforgettable moments.”
Why France Matters for PFL
France has grown into a key market for the PFL and for mixed martial arts at large, with booming attendance and a devoted fanbase. Past PFL events in Paris and other French cities have helped launch rising stars and delivered electrifying moments that resonate far beyond European borders.
With major cards set for Nantes (September 26) and Lyon (December 13), this partnership aims to drive cultural resonance, ramp up audience engagement, and give local fans another connection point with PFL’s global brand.
Uniting Taste, Art, and Sport
Dada Drinks’ presence is expected to include exclusive can drops, social campaigns, and cross-event activations designed to enhance the in-venue and broadcast experience. For fans, it means more flavor in the mix—literally and figuratively—as MMA blazes a new chapter in French sport.
Full schedules, ticket details, and brackets will be updated at the official PFL Europe site and pflmma.com as the event dates approach.
With this alliance, PFL and Dada Drinks show how powerful partnerships can amplify local energy and global appeal—bringing unforgettable nights to Nantes, Lyon, and MMA fans everywhere.
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