Reebok F45 Training Partnership Redefines Global Fitness Innovation

Reebok F45 Training Partnership Redefines Global Fitness Innovation Reebok F45 Training Partnership Redefines Global Fitness Innovation
Credit:Reebok

The Reebok F45 Training Partnership introduces a new era of fitness innovation, featuring the Reebok Smart Ring, Nano footwear, and global community events. Reebok, one of the world’s most iconic sports performance and lifestyle brands, has announced a first-of-its-kind global partnership with F45 Training, the fastest-growing functional fitness community worldwide.
The collaboration marks the beginning of a multi-year Reebok F45 Training Partnership, introducing a new standard in performance, community, and technology-driven training.

Beginning October 16, 2025, the partnership will debut globally with the launch of the Reebok Smart Ring, a cutting-edge wearable that tracks performance, sleep, and recovery,  merging fashion, fitness, and functionality.

 A Revolutionary Alliance in Movement and Community

This collaboration unites Reebok’s legacy of athletic innovation with F45’s community-driven training philosophy, creating a shared vision of empowering athletes through performance and connection.

“This partnership brings together two brands rooted in performance and community,” said Todd Krinsky, CEO of Reebok.
“We’re delivering best-in-class innovation through the Nano training franchise while strengthening the global fitness culture.”

The launch event, FWD 2025, set the tone for a new era of fitness collaboration. Hosted at View Boston with synchronized workouts across hundreds of F45 studios worldwide, it celebrated the shared values of movement, motivation, and mastery.

Reebok Smart Ring: Next-Generation Wearable Fitness Technology

At the core of the Reebok F45 Training Partnership is the Reebok Smart Ring, a revolutionary device designed to empower athletes and coaches through real-time biometric insights.

The Smart Ring measures:

  • Heart Rate Variability (HRV) for recovery tracking

  • Sleep Quality and Circadian Readiness

  • Calorie and Hydration Levels

  • Daily Movement Patterns for optimal performance

Data from the ring syncs directly with the Reebok Fitness App, providing users with personalized insights and progress analytics. This innovation bridges performance science and everyday wellness, enabling F45 members to train smarter and recover faster.

The Nano Franchise Evolves: Performance Meets Purpose

Reebok will outfit F45 coaches worldwide starting in 2026 as part of this collaboration. The collection introduces custom F45 uniforms, a co-branded apparel line, and exclusive Nano training footwear engineered specifically for F45’s 45-minute sessions.

The Reebok x F45 Training collection includes:

  • Lightweight, moisture-wicking tanks and training tees

  • Durable shorts and leggings for maximum mobility

  • Custom hoodies for warm-ups and recovery

  • Stylish lifestyle layers designed to transition from studio to street

Each piece embodies the philosophy of the “moving athlete”, merging Reebok’s performance heritage with F45’s dynamic studio culture.

F45 Training: Global Community Built on Movement and Motivation

Founded in Sydney in 2013, F45 Training has grown into an international fitness movement with over 1,700 studios in 65 countries.

“Partnering with Reebok gives us the tools to bring our vision to life,” said Tom Dowd, CEO of F45 Training. “Together, we’re creating gear, technology, and experiences that take every workout to the next level.”

This global alliance reinforces F45’s mission of building strength through community, blending high-intensity interval training (HIIT) with cutting-edge equipment and digital innovation.

Co-Branded Activations and Fitness Experiences

The Reebok F45 Training Partnership goes beyond apparel and equipment. Together, the brands will host exclusive fitness retreats, pop-up training labs, and community initiatives in major cities including London, Sydney, and New York City.

These global events will focus on:

  • Functional training and recovery science

  • Athlete-led workshops on performance and resilience

  • Mental wellness and community outreach programs

Through these initiatives, Reebok and F45 aim to redefine fitness culture and inspire athletes of all levels to move with purpose.

A Partnership Built on Innovation and Purpose

Reebok’s heritage in performance and purpose dates back decades,  from pioneering women’s fitness in the 1980s to launching the Nano training series that redefined cross-training footwear.

Now, through this alliance with F45, Reebok expands into the world’s most engaged fitness studio network, fusing technology, apparel, and community to create the future of functional training.

Global Launch Timeline

The Reebok x F45 Training Partnership launches in three stages:

  • October 16, 2025: FWD Global Event,  View Boston + worldwide studio workouts

  • Late 2025: Reebok Smart Ring launch via Reebok Fitness App

  • 2026: Worldwide rollout of apparel, Nano footwear, and co-branded training gear

To explore the full collection and upcoming events, visit Reebok.com and F45Training.com, or follow @Reebok and @F45Training on social media.

Author Profile

FM Team