Reebok Signs WNBA’s Aneesah Morrow to Expanding Basketball Roster

Reebok has officially welcomed Aneesah Morrow to the Reebok Basketball family, positioning the rising WNBA forward as a key face in the brand’s renewed push into women’s performance basketball. The announcement went live on February 10, 2026, through the brand’s social channels as part of its growing roster of women’s hoop talent.

New chapter for Reebok Basketball

The signing of Aneesah Morrow extends Reebok’s current strategy of rebuilding its basketball identity around elite women players, alongside names like Angel Reese and DiJonai Carrington. Reebok framed the move as part of the future of Reebok Basketball, signaling a longer-term commitment to storytelling and product around its women’s roster.​

The partnership comes as Nike, Puma, and Adidas have all expanded their women’s basketball rosters over the past year. Nike signed Caitlin Clark to a signature shoe deal in August 2025, making her the third active WNBA player with a Nike signature line, while Puma continues to roll out Breanna Stewart’s signature series, now on its fifth model as of January 2026. Adidas brought in Satou Sabally in January 2025 under Candace Parker’s leadership as Women’s Basketball President, and WNBA viewership rose 3% in 2025 despite injury related absences from marquee names. For Morrow, the deal adds a major footwear brand to her portfolio just as she continues to build her profile as a pro.

Player identity and story

Reebok’s announcement highlights Morrow as a Chicago native with a relentless motor, strength, and intensity on both ends of the floor, placing her rebounding and physicality at the center of the brand narrative. That framing links back to her reputation for double doubles and high impact play from college into the pros.

By calling her the future of Reebok Basketball, the brand is effectively casting Morrow as a foundational athlete rather than a short term addition. The signing also reconnects her, on the brand side, with former LSU teammate Angel Reese, extending an LSU to WNBA pipeline that Reebok has begun to emphasize.​

Importance of Women’s Sports

Reebok is aligning Morrow’s physical, rebounding heavy style with its push to present women’s basketball as a core performance category rather than a lifestyle afterthought. Her game, built on strength, positioning, and energy, gives the brand a different on court profile next to Reese’s star power and Carrington’s perimeter defense.

​For players, fans, and collectors watching the space, this signing is another signal that women’s performance basketball is becoming a more competitive, multi brand battleground, with Reebok choosing to invest early in versatile young talent rather than only established superstars.