Stanley 1913 and Paris Saint-Germain are creating a new standard in sport and lifestyle partnerships by fusing iconic hydration products with global football culture for fans and athletes everywhere.
Breaking Ground at the Intersection of Sport and Culture
Stanley 1913, the renowned brand for premium hydration gear, has joined forces with Paris Saint-Germain (PSG), one of the world’s top football clubs, for a multi-year official partnership. This is the first time Stanley 1913 has become an official partner of a French football club—a clear move to anchor the brand within the European and global sports community.
The partnership promises more than just product—it marks a cultural alliance where “hydration, performance, and style” meet at every stage: from the pitch to the stands to the everyday routines of fans and players alike. A capsule collection will launch later this year, blending Stanley’s design DNA with the visual identity and Parisian style of PSG for an experience that goes beyond matchday.
From Locker Room to Local Community
PSG’s first-team men’s squad will integrate Stanley 1913 products into their routines, reinforcing hydration as essential to optimal performance during training, recovery, and competition. The partnership also aims to activate local communities, with a series of unique live experiences for the fans in Paris and beyond.
Richard Heaselgrave, Chief Revenue Officer of PSG, said:
“This partnership perfectly illustrates our ambition to associate world-renowned brands with the excellence of Paris Saint-Germain. Thanks to Stanley 1913, the Club continues to stay ahead of the curve by sharing common values. Together, we will place performance, style, and innovation at the heart of our daily requirements for our athletes, our global fan communities, and all sports enthusiasts.”
Ben James, General Manager EMEA of PMI WW Brands, LLC, said:
“We are excited to join forces with Paris Saint-Germain—one of Europe’s most decorated and prestigious football clubs. PSG consistently shows how sport and lifestyle can come together to shape culture, and with our shared values we look forward to enhancing the matchday experience for fans everywhere. This is an important step in Stanley 1913’s ambition to become a leading presence in the world of sport. Football is a lifestyle and we recognise our potential to meet fans in their everyday lives and help them express their love for the game.”
A Future Fueled by Performance and Style
Following Stanley’s expansion across outdoor sports and action-lifestyle partnerships in the US, this PSG collaboration solidifies the brand’s role as a key player where sport, design, and fan community converge. The upcoming product line will deliver function and fashion, while planned activations are set to elevate PSG’s matchday spirit and reach new audiences across continents.
Fans can look forward to exclusive new Stanley 1913 x PSG collections and events arriving later this year at Stanley1913.com and stay connected by following @stanley_brand on Instagram. This is more than a brand tie-in—it is a forward-looking step for both Stanley 1913 and PSG in crafting the next era of engaged, lifestyle-driven sports culture
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