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TYR Launches Global Partnership with World Aquatics Through 2025

The world of competitive swimming is making waves with a bold new alliance: TYR Sport, a powerhouse in performance swimwear and aquatic gear, has officially joined forces with World Aquatics, the global authority for aquatic sports.…

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Luxury tequila brand Cincoro, co-founded by NBA icons including Michael Jordan, has partnered with AC Milan to launch a 125-bottle limited-edition añejo tequila, commemorating the football club’s 125th anniversary.…

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The global sporting goods industry is navigating a complex landscape marked by economic headwinds, shifting consumer behaviors, and geopolitical uncertainties, according to McKinsey & Company’s latest report, Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity.…