partnership

NIKE and LEGO Announce Multi-Year Partnership to Champion Play, Creativity, and Sport

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NIKE and LEGO Announce Multi-Year Partnership to Champion Play, Creativity, and Sport

Two of the world’s most iconic brands, NIKE, Inc. and the LEGO Group, have unveiled a groundbreaking multi-year partnership aimed at inspiring kids and families through the fusion of sport and creative play.…

Ja Morant Propels Kool-Aid Nike’s $130 Sneakers

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Ja Morant Propels Kool-Aid Nike’s $130 Sneakers

In a vibrant fusion of nostalgia and streetwear, Kool-Aid and Nike have unveiled the Nike x Kool-Aid Ja 2, a limited-edition sneaker collection celebrating NBA star Ja Morant’s childhood memories and the iconic beverage’s legacy.…

WSS’s 40th Anniversary Collabs with Reebok and Puma

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WSS’s 40th Anniversary Collabs with Reebok and Puma

WSS Celebrates 40 Years with Two Iconic Collaborations: Reebok Classic Nylon & Puma Suede XL

This year, WSS is celebrating 40 years of style with two major collaborations.…

Barbie Skates Into New Territory With PWHL Collaboration

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Barbie Skates Into New Territory With PWHL Collaboration

In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand has joined forces with the Professional Women’s Hockey League (PWHL) and Canadian lifestyle brand Peace Collective.…