womens sports

Parity Launches 2025 Report on Women’s Sports Growth US

A groundbreaking new report highlights the rising influence of women’s sports in the US and reveals how fans’ trust in female athletes is shaping the future of brand partnerships.…

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In a groundbreaking move that merges the worlds of iconic toys, professional sports, and fashion, Mattel’s Barbie brand has joined forces with the Professional Women’s Hockey League (PWHL) and Canadian lifestyle brand Peace Collective.…

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Women’s sports are emerging as the ultimate power play for fashion and beauty brands.