Thom Browne x ASICS Teaser Points to March 2 GEL Kayano 14 Drop

Thom Browne is teasing his first sneaker collaboration with ASICS SportStyle, dropping a short “tick, tick, tick” clip ahead of the full reveal. The campaign plants the collab firmly in the runway-to-retail pipeline, following the GEL Kayano 14 debut on Browne’s Fall 2026 show in San Francisco.

A runway collab goes public

The teaser marks the first broad consumer facing moment for Thom Browne x ASICS SportStyle after the shoes appeared on the Fall 2026 runway at the Legion of Honor and at the GQ Bowl presentation. Positioned as Browne’s first sneaker collaboration with an athletic brand, the project extends his long-running use of sports references, track, varsity, and gym details, into a technical running silhouette.

What the teaser shows

The social clip keeps things minimal: a ticking motif, the Thom Browne and ASICS SportStyle names, and a “coming soon” message pointing viewers to thombrowne.com/asics to register interest. Hashtags reinforce that this is a branded, global rollout moment rather than a quiet capsule, with the visual language matching Browne’s usual restrained, monochrome presentation style.

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The sneaker story so far

Behind the teaser, the collaboration centers on the GEL Kayano 14, a 2008 performance runner reworked in three tonal colorways, grey, black, and white with Browne’s red white blue grosgrain flag at the heel and striped details on the tongue and insole. Materials include mesh and suede uppers with piped overlays and co-branded insoles, keeping ASICS’ technical structure intact while shifting the shoe into the luxury-fashion space.

Release timing and access

Industry reports point to a global release on March 2, 2026, with pairs expected to be available through Thom Browne stores, ASICS channels, and select fashion boutiques. Pricing has not yet been confirmed, but expect a premium tier, in line with Thom Browne’s existing footwear range.

Why this matters for sneaker readers

For sneaker and fashion readers, Thom Browne x ASICS SportStyle is a notable crossover: a tailoring led luxury house entering the sneaker collaboration field via a performance heritage runner rather than a lifestyle-only model. It also signals ASICS’ continued push upmarket through designer partnerships, using the GEL Kayano 14 as a bridge between technical credibility and runwaylevel storytelling.